First thing's first: listeners to the podcast can get 15% of tickets to Button! Use the code "UXWC" at checkout to get 15% off: www.buttonconf.com.

Kristina Halvorson is the CEO and founder of Brain Traffic, the coauthor of Content Strategy for the Web, the founder of Confab Events, and the host of The Content Strategy Podcast.

Her seminal article, The Discipline of Content Strategy, was published in 2008 by A List Apart, the world's most popular online magazine for web professionals.

Needless to say, she knows her stuff.

This month Kristina will launch Button - Brain Traffic's first conference dedicated to product content strategy. In this chat, we talk about Button, why UX writers should be excited about it…but also, we pick up on something Scott Kubie and I discussed: what is the future of UX writing?

Kristina makes the point that UX writers shouldn't necessarily stay UX writers forever. They need to embrace content strategy if they want to move forward in their careers.

And we talk about how to do just that. I hope you enjoy our talk!

Check out:

• Button (Get 15% off with UXWC15!)

• Kristina on Twitter

• Contentstrategy.com

Writers of Silicon Valley is on:

• LinkedIn

• Twitter

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Listeners get 20% off courses and workshops at UX Content Collective! Just use PODCAST20 at checkout.