Branding Matters

How Virgin America Became The Airline People Love - Alex Hunter


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Today, I'm honoured to have Alex Hunter as my guest—a true expert in branding and customer experience. Alex is renowned for his impactful roles as a keynote speaker and angel investor, as well as the creator and host of "Attaché," the award-winning online travel show that guides frequent business travellers through key insights of cities around the globe.

Alex formerly led the global digital strategy for the Virgin Group as the global Head of Online. In this role, he was instrumental in crafting and executing the digital presence for the Virgin brand across various platforms, alongside managing Sir Richard Branson's personal digital strategy.

Join us as Alex shares his wealth of knowledge on brand building and the critical aspects of customer experience. 

Whether you're a branding novice or a seasoned pro, Alex's insights will equip you with fresh perspectives and strategies to elevate your brand. So sit back, tune in, and enjoy my conversation with Alex Hunter.

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BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

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website - BAMKO.NET

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