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In this episode, Chase and Mason discuss the content creation and distribution strategies they’ve used to grow their audience to over 1 million followers and subscribers, particularly on platforms like email, LinkedIn, and Twitter. 

They emphasize the importance of creating valuable content that resonates with your target audience and the significance of engaging with people who reply to your posts as well as other influential players in your space.

Tune in if you want to hear what content creation and distribution strategies are working on various platforms right now, and learn how to leverage those tactics to drive more sales for your products or services.

"The more advanced the information you give, the better. If you're leading the market in sophistication, you're going to get all the money."
– Mason

WHAT YOU’LL LEARN ABOUT:

• Content Formats on LinkedIn and Twitter – Learn which formats are performing better on LinkedIn compared to Twitter and why it's so important to customize your content to the platform you're posting on.
• Balancing Personal and Professional Content – Understand the impact of sharing personal stories and lifestyle content alongside professional content, to humanize yourself while establishing your professional authority.
• Selling Without Selling – Take notes on strategies for promoting products or services without appearing too salesy, so that you can drive leads for your business without compromising your reputation.
• Engagement Bait Posts – Strategically deploy “engagement bait” content to boost interactions with your posts and amplify your reach across a variety of platforms.
• Frequency of Content Posting – Factor in the recommended volume of posts to publish per week, and dial in the perfect ratio of value-driven posts (about 80%) to promotional posts (about 20%).
• Commenting for Distribution – Avoid missing one of the most effective growth strategies – engaging with posts from other people. Commenting on content from others can actually boost your own reach.
• Building Authority through Content – Establish your expertise and credibility by posting authoritative content like proprietary processes, client case studies, success stories, and lessons learned.

KEY MOMENTS IN THIS EPISODE:

• 00:00:00 – Introduction
• 00:01:46 – Introduction to Social Media Growth
• 00:02:35 – Content Strategies for LinkedIn and Twitter
• 00:03:27 – Understanding Platform Dynamics
• 00:05:14 – Creating Effective Content Formats
• 00:12:11– Repurposing and Recycling Content
• 00:15:12 – Types of Content to Create
• 00:27:45 – Live Audience Excitement
• 00:28:08 – Promotional Posts Strategy
• 00:30:33 – Selling Without Selling
• 00:33:53 – Engagement Bait Tactics
• 00:37:30 – Closing Thoughts

LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…

• www.chasedimond.com
• www.twitter.com/ecomchasedimond
• www.linkedin.com/in/chasedimond

Keep up with Mason at…

• www.copymba.com
• www.twitter.com/CardinalMason