Broadband adoption is key to the financial and overall success of your broadband network. How effectively you drive adoption depends on how well you understand subscribers and prospects determines.

 

Alcatel-Lucent conducted in-depth qualitative and extensive quantitative research reaching 5,000 consumers to develop a series of portraits of how connectivity impacts people in different age groups. Understanding how the different groups think and act online gives you clues on how to effectively market broadband services, and who to partner with to add value to your network. 

 

Allison Cerra, Alcatel-Lucent's Chief Marketing Officer, discusses some of the key research data points and what they mean to those marketing broadband networks and services. She also talks about her latest book, “Identity Shift: Where Identity Meets Technology in the Networked-Community Age.”