Total Retail Talks

How Wolverine Worldwide is Personalizing Customers’ Experiences Across its Many Brands


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In episode 159 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Danielle Fewtrell, director of CRM, and Rachel Waldstein, senior manager of CRM strategy, both of Wolverine Worldwide, parent company of footwear brands such as Keds, Stride Rite, Saucony, and more, detail how data (customer, product, competitor) is used…
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Total Retail TalksBy Total Retail

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