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How Would You Beat?
How Would You Beat? episodes
- How Would You Beat Trumpism Using Jobs-to-be-Done?
With the events of January 6th, 2021, we thought we would do a different type of episode and ask "How Would You Beat Trumpism" using Jobs-to-be-Done Innovation? Is this even possible? And importantly, beyond canceling donations to politicians who supported insurrection, what is the role of companies in defeating Trumpism? Can innovation theory help us understand the causes of Trumpism? Can JTBD help find a solution to Trumpism and the belief in lies?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
00:00 Intro to Trumpism is, what "jobs" is it getting done, and what you could do to beat it using Jobs-to-be-Done
07:50 Jay Jared talk about the expansion of "false memes" in social media companies and political parties.
15:40 Jay talks about if the "job" of the consumer to make their lives better is actually being met with Facebook and false memes.
28:56 Closing Thoughts✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/33 min - How Would You Beat United Airlines Using Jobs-to-be-Done?
How would you beat a huge airline like United? And who is the real competition for airlines. As Covid makes clear, airlines are not just competing with other airlines. We explore how you can use JTBD techniques to analyze your competitors and identify competitive threats that are not always obvious.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
00:00 Intro to United Airlines and how you would beat them with Jobs-to-be-Done
08:30 How to create a functional "job" and how Zoom is getting the job done better than airlines for meetings.
20:27 Jay uses the example of Apple who diversified to get more jobs done outside their original product✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/32 min - How Would You Beat Tesla Using Jobs-to-be-Done?
In this episode, we take a slightly different approach. Why is Tesla succeeding? The market thinks Tesla has exceptional growth prospects. How can JTBD innovation methods help understand why? We explore functional, consumption, and emotional jobs that Tesla is satisfying and why they are succeeding. And we ask how could you use JTBD to beat Tesla.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Tesla with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere ask the question: why is Tesla winning?
04:03 Jay and Jared analyze the job to be done of vehicles in general.
10:44 Jay expands on Tesla's safety features as a JTBD.
13:00 Jay and Jared explore why Goldman Sachs recommended selling Tesla stock back in 2018.
16:00 Jay covers how Tesla fulfills both the emotional and the consumption JTBD.
20:07 Jay and Jared finish with the question: How would you beat Tesla?
Be sure to subscribe to learn more about JTBD!✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/31 min - How Would You Beat Harvard Using Jobs-to-be-Done?
In this episode, we explore how you could use JTBD methods to innovate in education. Harvard is the gold standard of education. We will look at jobs that educational institutions are being "hired" to do. How can you build a product strategy to beat the dominant competitors in the education market?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Harvard with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere open with talking about the percentages of education levels in the U.S. and how to size your market.
05:24 Jay explores the continuum of education and the jobs to be accomplished.
13:39 Jay and Jared discuss how to choose a job to be done.
20:30 Jay and Jared talk about learning to think and feel as a job to be done in education.
26:28 Jay and Jared cover the wide variety of potential jobs to be done and needs to be met in education.
Be sure to subscribe to learn more about JTBD!✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/32 min - How Would You Beat Coronavirus Using Jobs-to-be-Done?
In this episode, during a pandemic, we look at how you can use JTBD to beat the coronavirus. We usually focus on a company as a competitor, but we wanted to ask the question, "can JTBD be useful for companies during a pandemic?" JTBD is based on the premise that your customer's JTBD is stable, but the coronavirus has caused extensive changes to markets in just a few weeks. We explore how you can use JTBD to adjust your product strategy to respond to rapid market changes.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Coronavirus with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere give an overview of how the pandemic has effected product strategy development and how JTBD theory can help.
04:31 Jay and Jared analyze airlines as an example of JTBD theory.
10:26 Jay expands the discussion to the hospitality industry with restaurants and AirBnb.
12:44 Jay and Jared talk about how various companies could expand their market to better accommodate a post-covid world.
19:20 Jay and Jared discuss how even in bleak situations there are always needs to fill.
Be sure to subscribe to learn more about JTBD!✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/25 min - How would you beat Zoom Using Jobs-to-be-Done?
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Zoom. Zoom has a great video conferencing product that is helping a lot of people and companies in this anxious, pandemic time. We thought it would be interesting to apply JTBD to Zoom to get insights on how to beat this leading company. In this episode, we have a special guest, Audrey Crane, a partner with Design Map. Audrey is a Zoom customer, and we interview her to demonstrate JTBD techniques to identify customer needs.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Zoom with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere cover the effect the pandemic has had on Zoom and discuss how to apply Jobs-to-be-Done theory.
10:20 Jay and Jared are joined by Audrey Crane to discuss her job needs.
17:46 Audrey talks about how she uses video conferencing to acquire customers as a JTBD.
23:00 Jay , Jared and Audrey explore the value of a product that could help acquire customers and build trust in a better way.
36:13 Jay and Jared summarize the discussion on Zoom and the future of JTBD post Covid.
Be sure to subscribe to learn more about JTBD!✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/45 min - How would you beat Slack Using Jobs-to-be-Done?
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Slack. Slack is an example of an extremely successful and fast-growing company that is now a fierce public competitor. We use JTBD to explore how to beat this leader in business communications.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Slack with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere review the market share of Slack, why it appeals to its users and its competition.
02:49 Jay and Jared discuss the product strategy of Slack.
09:25 Jay and Jared talk about finding the right customer to target.
16:00 Jay and Jared cover why Slack was successful in the first place.
23:47 Jay and Jared summarize how to beat Slack by using Jobs-to-be-Done theory
Be sure to subscribe to learn more about JTBD!✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/29 min - How would you beat Apple and Google Using Jobs-to-be-Done?
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Apple and Google Maps. We love this example (and we created a video about it) because it shows that JTBD can identify growth opportunities and competitive weaknesses in very mature markets with dominant competitors (like Apple and Google).
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Apple & Google with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere cover the scope of Google and Apple's navigation apps and what Jobs-to-be-Done Theory is.
03:35 Jay and Jared discuss the main job of a navigation app and the market size of this job.
08:35 Jay and Jared outline how to get people to pay for a product that is free from other providers.
13:37 Jay and Jared ask the question: What is a need?
20:35 Jay and Jared talk about finding a solution to the need of the customer.
27:13 Jay and Jared summarize the discussion.
Be sure to subscribe to learn more about JTBD!✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/32 min - How would you beat Microsoft Using Jobs-to-be-Done?
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Microsoft. Specifically, we will look at how to use JTBD to beat Microsoft Word. Word is one of the most successful products in history and as part of Office, it has helped fueled Microsoft's success for decades. Imagine you are on a product team and your mission is to beat Microsoft Word. How would you do it? How would you create product roadmap to generate revenue and profitability growth?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Microsoft with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere give a brief overview of Microsoft - specifically Microsoft Office and it's 25-30 billion dollars in value.
02:22 Jay and Jared discuss the six main questions to ask when trying to beat a large competitor.
02:36 Jay and Jared outline how to discover your customer's goal.
08:09 Jay covers the dangers of defining your market too broadly.
15:21 Jay and Jared talk about segmenting once you've narrowed your market.
22:41 Jay and Jared discuss the value of meeting unmet needs in your segmented market.
Be sure to subscribe to learn more about JTBD!✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/33 min - How would you beat Facebook Using Jobs-to-be-Done?
Facebook is a fierce competitor. In this episode, we will look at how you could use Jobs-to-be-Done (JTBD) Innovation methods to beat Facebook. We explain how to define markets using JTBD, which is the critical first step in figuring out how to beat a competitor like Facebook. Your customer's job-to-be-done is your market. This episode will show you how to define your customer's job-to-be-done.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Facebook with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere give a recap on Facebook and its dominance in the tech & social media sphere.
03:54 Jay and Jared talk about what jobs Facebooks helps its consumers get done.
09:46 Jay discusses the two sides of Facebook's market value and how you could beat them on either side.
15:30 Jay covers how to pick which job and side of the market to attack - and how to beat Facebook in that area.
18:45 Jay and Jared discuss the value of focusing on being the best at specific jobs rather than trying to be everything all at once.
Be sure to subscribe to learn more about JTBD!✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/24 min
About How Would You Beat?
From the publisher's feed
A podcast that shows you how to use jobs-to-be-done (JTBD) methods to accelerate your growth and create equity value faster. This podcast is created by thrv.com for private equity CEOs, corporate…
executives, and product, marketing, and sales teams. Each episode explores how to beat your competitors to create equity value faster and with less risk.