How Would You Beat?

In this episode, we're going to look at how you can beat your equity value multiple. So why is this important if you're a CEO and investor or board member, or a team member? And what is your equity value multiple? How does this work? And how does it relate to jobs to be done? Let's discuss these things!

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat equity value:

00:00 What exactly is equity value? 

05:09 Jay's story about equity value and Steinway and Sons

08:00 What's an exit multiple?

10:08 Creating equity value and lessons from other companies

22:20 Jared talks about being careful not to miss opportunities in what your investors are thinking about (AOL Example)

25:15 Making sure your company meets an unmet need

30:29 Prioritizing Your Roadmap 

33:03 Segmenting Your Market

39:03 Competing with yourself & new product development teams 

Be sure to subscribe to learn more about JTBD!

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode we’ll look how you can beat your own product ideas using Jobs-to-be-Done. Can you create even better ideas that will create even more value for your customers? Can you improve your team’s product ideas in your roadmap?

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:

00:00 Jay and Jared talk about how it is important to beat your own product ideas.

07:17 Jay and Jared talk about how the customer needs need to be first over your product and the example of Apple’s iPad.

10:00 Jay and Jared lay out the steps to beat your own ideas using JTBD innovation theory: customer needs & target segment.

14:14 Jay talks about some examples of why customers keep buying certain kinds of products.

21:43 Disruption and beating your own product ideas.

28:17 Finding the signal in your backlog.

31:11 Customers will also fire your ideas.

Be sure to subscribe to learn more about JTBD!

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

 We are really excited to have our guest today, Christian Crumlish. Christian is a veteran of UX and product management, who has led organizations, and been an individual contributor for over 20 years. And here, we're going to talk about Christian’s new book “Product Management for UX People”

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Link to Christian’s book: https://rosenfeldmedia.com/books/product-management-for-ux-people/
 
Key moments from today's topic with Christian Crumlish on UX, Product Managing, and Jobs-to-be-Done:
 
00:00 Introduction to Christian Crumlish and his book “Product Management for UX People 
 
02:40 Christian talks about what a UX and Product Manager have in common and the challenges when you add product to your UX toolset
 
09:55 Christian talks about how JTBD has helped him in his UX career
 
18:30 Christian talks about the problems of data getting in the way of creative for UX in the past, but also the need to use both
 
29:44 Jay, Jared, and Christian talk about being a Product Manager and the pitfalls that come with that role 
 
40:30 Christian talks about how customer needs and empathy to your team need to be king over office turf wars

Be sure to subscribe to learn more about JTBD!

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In 2014, we used Jobs-to-be-Done innovation theory to demonstrate that Apple was worth over $3 trillion. This past week, Apple became the first company in history to cross the $3 trillion mark. In this podcast, we explain the method we used to value Apple and how product teams can use the same method when analyzing their product roadmaps.
 
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:

00:00 - Jay evaluated Apple at 3 Trillion in 2014 & how do you evaluate a company using Jobs-to-be-Done

07:45 - Jared talks about investment time horizon with JTBD & Jay talks about the only two metrics that matter: speed & accuracy

14:35 Jared talks about Apple being its own disruptor and its knack for expanding their customers' needs with new products and innovations

19:00 Jared and Jay talk about how little risk Apple takes in innovation to make sure customers' jobs are being done right. 

23:31 Jay talks about Apple's position to help communities and people become better versions of themselves and the jobs to be completed there

Be sure to subscribe to learn more about JTBD! 

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode we talk with special guest Steven Johnson. Steven is a New York Times bestselling author of 13 books, including books on the history of innovation. He is the host of AdjacentPossible.substack.com

We discuss innovation, the history of ideas, and what Steven calls the "Adjacent Possible." The podcast includes practical ideas and method product teams can use to improve their success.

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments with today's guest Steven Johnson:

00:00 Introduction to Steven Johnson and what exactly the "Adjacent Possible" concept is. 

08:00 Steven talks about figuring out what technologies could be useful to use the "Adjacent Possible" concept and Jobs-to-be-Done.

13:09 Jared and Jay talk about integrating the  "Adjacent Possible" with Jobs-to-be-Done for competitive analysis and more.

21:18 How to fit related "jobs" into the "Adjacent Possible" framework

30:17 Trying to be a Gutenberg-like innovator in today's society,  the Metaverse and other product examples

42:31 Blockchain transforming from play to an actual need.

Be sure to subscribe to learn more about JTBD! 

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this podcast, we look at how you could use Jobs-to-be-Done innovation methods to beat a fierce competitor like Amazon. Amazon is a true business behemoth. They dominate in their markets, and they have transformed industries with their power. So how would you beat Amazon? 

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat Amazon with Jobs-to-be-Done:

00:00 Jay Haynes and Jared Ranere give a recap on amazon and its estimated growth in the next few years and how one business generates so much revenue.

05:11 Jay and Jared talk about why is amazon so successful in their endeavors using Jobs-to-be-Done tactics.

19:43 Jay talks about beating Amazon with speed and accuracy from your customer's perspective.

24:00 Jay talks about picking one underserved category to beat Amazon at. (Diapers Example)


Learn more about JTBD: https://www.thrv.com/jobs-to-be-done

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we look at how you could beat Apple using Jobs-to-be-Done innovation methods. Apple is the most successful company in the history of business. As Fortune reported in December of 2015, Phil Schiller, Apple's long-time Senior Vice President of Product Marketing has said that Jobs-to-be-Done is the Grand Unified Theory of Apple. What does this mean and how can product teams learn from Apple's success to build great products that customer's will love?

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:

00:00 Jay and Jared give a brief overview on the history and sheer size of Apple but also some of the cracks it's beginning to show. 

05:15 Jay talks about his analysis on how much Apple should actually be worth 

12:30 Jared asks about how Apple can focus on one job when the app store answers thousands of unmet needs. 

17:55 Jay gives an example of a JTBD Apple has done terribly. 

24:10 Jay talks about how you shouldn't see yourself as an app developer if you compete against Apple. 

32:45 Jay summarizes the things Apple is doing really well at. 

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry product. In this episode, we discuss how to use JTBD with Matt and why JTBD is very useful in extremely competitive markets.

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:

00:00 Intro to Matt Bjornson and his accomplishment of turning around Target's registry using JTBD

10:00 Matt explains Target's competitors and customers  for their JTBD at the registry

23:45 Jay breaks down the jobs met for the gift giver and gift receiver using Target's registry  

29:00 Matt shares his top 3 thoughts on Jobs-to-be-Done

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we look at a few different elements of Jobs Theory using Home Depot. How would you beat a huge retailer like Home Depot? What job are they being hired by customers to do? Would product strategy would you use to beat Home Depot? Is there even a market opportunity to compete?

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

00:00 Intro to Home Depot and the Jobs-to-be-Done people are hiring them to do.

06:58 Jay talks about the size of Home Depot's market. 

16:44 Jay talks about opportunities to target the whole "Job" when Home Depot doesn't

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we look at a few different elements of Jobs Theory using Comcast. How would you beat a cable and media monopoly like Comcast? They have built-in advantages that seem insurmountable. Can Jobs-to-be-Done methods help you beat Comcast?

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

00:00 Intro to Comcast and how would you beat their internet brand, Xfinity, with Jobs-to-be-Done

02:50 Jared talks about who Xfinity's customers are and the jobs they are hired for

6:50 Jay and Jared talk about alternatives to cable/fiber internet that could get the job done better 

13:00 Jay talks about other companies branching out from their original idea 

15:54 Jared talks about how internet is now a utility that society needs to continue working

20:00 Jay recaps how you would beat Comcast

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
X: https://x.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/