Iván Markman has a rich history in the B2B media landscape, and now he’s helping Yahoo shape its solutions for its business clients — especially brands and retailers.  
 
During this episode of Retail Remix, he outlines how the Yahoo business is evolving its solutions and experiences to align with new consumer behaviors. He then digs into new opportunities for brands and retailers to activate and engage consumers through new, highly personalized tactics, such as: 

• Augmented reality;  
• Zero- and first-party data-driven marketing;  
• More detailed and immersive branded content; and  
•  The metaverse. 

RELATED LINKS 

• Learn more about Yahoo’s business solutions 
• Dig into Retail TouchPoints’ personalization content