There are too many people in business who aren’t honest with their audience, and it could actually be costing them money. Being upfront with your customers is key when convincing them to try (and buy) your products.

In this video, I show you why my customers risked wasting $10,000 to beta-test a product for me and how you can get your customers to do the same.

0:20 - Risking It All
1:45 - Beta Launch
3:40 - Sending It Early
5:00 - No Retirement