How You Say It

Terrance Phelan has played at the highest level in football, having played football at the top end of English Football for clubs like Leeds, Chelsea, Manchester City, Everton, Fulham and Wimbledon. As well as representing Republic of Ireland on the international stage.

Towards the end of his career, Terry moved abroad to play and begin his journey in coaching at youth level. His travels took him to the USA, New Zealand and India.

Terry is now Technical Director of South United Football Club and oversees the development of the coaching staff and players throughout the football club set up. With over 450 young boys and girls being coached by his staff of 20 coaches, he never seems to be away from the fantastic facilities in Bangalore, India.

In this interview, I got a chance to talk to Terry about his playing career, that famous FA Cup Final victory over Liverpool in 1988, his journey from playing to coaching and educating, and his vision and ethos when it comes to coaching and developing people.

It was great to get to chat with someone who's enthusiasm for the game is infectious.

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In this incredible interview, I dive into what it takes to fly into conflict war zones on your own and how to handle yourself through good and open communication.

Richard has had an extraordinary career which has taken him into some of the most volatile parts of the world as a soldier in the famous Parachute Regiment, a soldier in a private security army and as a risk management consultant.

Richard is an ex-member of the Parachute Regiment who became involved in the secretive world of the private security industry in post Gulf War II, Iraq. Since then, he has worked in Afghanistan, Syria, Somalia, South Sudan, Nigeria and many other hostile environments, continually at the tip of the spear as the intelligence services fight the Global War on Terror.

To underpin his empirical experience of terrorism and insurgency, Richard has continually studied, achieving degrees from University if Leicester in Security and Risk Management and most recently a masters degree from St Andrews in Terrorism and Political Violence. His work as a management consultant in the field of Risk Management, Organisational Resilience, and Counter-Terrorism for NGOs, United Nations, commercial companies and government organisation takes him all over the world. The up-to-date information that he amasses from his substantial network of contacts and on going research, allowing him to comment accurately on one of the biggest challenges currently facing the world today: Terrorism.

You can find out all about Richard on his website - https://www.richardcpendry.com/

He is very active on social media

Twitter - https://twitter.com/RichardCPendry?s=20

Instagram - https://www.instagram.com/richardcpendry/?hl=en

He is about to launch his second book. You can read his first book Damascus Redemption - https://www.amazon.co.uk/Richard-C-Pendry/e/B073FNRCFP?ref=sr_ntt_srch_lnk_1&qid=1688028359&sr=8-1

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Chris McLaughlin has been covering sport news stories in Scotland and wider for 19 years.

In this podcast episode, we here all about how he began as a youngster doing match reports and coverage for a local radio station and progressed to becoming one of the countries leading sports broadcasting correspondents.

Chris talks me through his experiences in interviewing sportsmen and women and football managers. He explains how he likes to conduct an interview and offers a great insight for us all on how we can conduct efficient and affective interviews.

I've listened and watch Chris covering Scottish Football for years, his voice is synonymous with the biggest breaking sports news and coverage. Chatting with him for this episode was a real treat.

To keep up to speed with Chris, you can follow him on Twitter - https://twitter.com/BBCchrismclaug?s=20

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The first (and hopefully not the last) episode of the podcast that was recorded in the nice cosy back room of The Athletic Arms Diggers pub in Edinburgh.

I was joined by Ambassadors to Scotland for Monkey Shoulder malt whisky blend - Jody Buchan, Hendricks Gin - Sarah Berardi and Glenfiddich whisky - Mark Thomson.

This episode is a fascinating insight into what a drinks brand ambassador does and how they communicate their brand to the many different audiences. This could include whisky or gin tasting sessions with people who are familiar or unfamiliar with their drink brands, trade vendors learning about their products and people who they interact with on a daily basis.

There are many different hats that a brand ambassador has to wear and this could involve being challenged by sceptical audience members, convincing people about their brand and sometimes changing people's perceptions.

Mark Thomson is the only scotch whisky brand ambassador to r have won the coveted Scotch Whisky Ambassador of the Year title 3 times. His wealth of knowledge and incredible story telling skills really show why he has been as successful as he is.

This is not a conversation about gin and whisky, this is a conversation about how people in this industry communicate.

To keep up to speed with everything Sarah, Mark and Jody are up to then check them out on their Instagrams -

All of these ambassadors work for brands owned by the famous whisky family - William Grant & Sons.

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Michael Bochel is a Scottish Sports Marketing Consultant who has worked with huge sports organisations such as the Scottish Football Association and The Open.

In this episode, we delve into Michael's experience working at the Scottish Football Association and his role in capturing the attention of an entire nation of during the Scotland National Team's journey through the trials and triumphs of World Cup and European Championship qualification campaigns. Through the highs and lows of these campaigns, someone takes up the vital task of crafting engaging digital content that resonates with the supporters.

Michael discusses the importance of creativity and being bold to try new things to keep an audience happy. And this was especially clear during the COVID-19 pandemic. We talked about the challenges and successes for marketers and organisations during that time when it came to communicating with fans, customers and communities. Michael firmly believes that knowing and truly understanding your audience is the crucial factor for successful engagement across various social media channels.

There are loads of great insights in this episodes and I really enjoyed recording it. I've taken plenty of lessons from this episode myself and I hope there's something in this that can help you out too.

If you want to find Michael then you can check him out on Twitter - https://twitter.com/MichaelBochel?s=20

You can also see his personal website - https://www.michaelbochel.co.uk/

And his Sports Marketing Newsletter - https://www.michaelbochel.co.uk/newsletter

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Raymond Mearns is a professional Scottish comedian and actor and has been telling jokes and stories on the stage in front of audiences for over 20 years.

In this episode, I wanted to gain an insight into what it takes to be stand up comedian. We talk all about how he prepares and creates material, how he deals with set backs, building a rapport with an audience and his experience in working with film director Ken Loach.

There is a lot of strong language and adult themes in this episode.

Raymond is preparing for the Edinburgh Festival and also does walking tours in Edinburgh 2 days a week.

If you would like to find out more about any of his up and coming gigs, book a walking tour or reach out to him then you can find all of this information on his website - http://raymondmearns.co.uk/

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Steven Lawther has worked in communications since he left university.

Having mainly worked in politics in Scotland and Northern Ireland, Steven explains just how important it is to fully understand the message you are wanting to convey. With a huge wealth of experience in setting up and working with focus groups, Steven talks about the process required to test messages and listen to the intended audience to really hone in on the detail of the ad campaigns and messages he has been part of creating.

Steven talks through his experiences in working in polarised political environments and how valuable it is to listen to all sides and to gain that insight into how people are thinking and feeling before you speak to them.

We talk all about the value and power tone and language can have as well as easy mistakes we can all fall into when trying to communicate with a large and diverse audience.

If you want to contact Steven then you can find his details through his website - https://redcircle.org.uk/index.php

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In this interview I caught up with radio broadcasting royalty, Richard Park.

Richard started his career on a ship off the coast of West Scotland broadcasting on pirate radio. From there he would become one of the biggest names in the world of radio broadcasting. His career in broadcasting is quite incredible; pirate radio, BBC Radio 1, he helped set up and became Head of Music and Entertainment at Radio Clyde which was the 3rd commercial radio station in the UK at the time, programme director of Capital Radio and Magic Radio and then Global Radio.

As well as broadcasting, Richard also signed Craig David under his record label and was also well known for his appearances on the popular BBC tv show Fame Academy.

It was incredible to be able to discuss his career and also gain some extremely valuable insights in broadcasting, managing and communication. In all honesty, there was just too much to cram into such a short period of time. I'm hoping that we will be able to catch up for a second interview to hear a few more incredible stories and insights.

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David Martindale has had a unique life journey, which has taken him from organised crime and serving time in prison to being part of building a football club up to the Scottish Premier League. It is safe to say that his experiences have been diverse.

In this episode, we delve into David's intuitive understanding of people and his ability to communicate effectively with them. His experience in gang culture, prison, and football environments has taught him that people respond differently to various communication styles. David explains how he adapts his communication approach to suit different individuals and situations.

During the interview, David shares his experience of dealing with how others perceive him outside of the football club. Coming from a prison background to working at Livingston presented him with several challenges in changing people's perceptions of him. He also addresses the perception that he is an 'old school' manager and how he has integrated traditional values of hard work with modern coaching methods for professional footballers.

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Danny Massaro has coached at the top of elite sport for years. What makes him such a good coach? His ability to get into the minds of athletes and performers to get the very best out of them.

I met Danny through the Think Space Academy and have enjoyed listening to the Think Space Podcast that he co-hosts with John Stoszkowski.

In this episode Danny talks about how he took elements of NLP (Neuro-Linguistic Programming) into coaching to get into the minds of the people he was coaching. His established career in the world of squash coaching has seen him coach his wife Laura to the world number 1 spot.

We talk about his beginnings into the world of sports coaching, how he established himself by focusing on the mental side of coaching and what he thinks makes good communicators when coaching at the top level.

Think Space Academy - https://thinkspace.academy/

Think Space Podcast - https://open.spotify.com/show/5Yegql81TQbqoNqIjjnYQP?si=17c465edf4ec431a

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