Question: Why do you need both a LinkedIn company page and a personal brand? Easy Answer: It will double your opportunity and revenue!

 I interview Australian-based, Michelle J. Raymond, Chief Social Strategist of Good Trading Co and THE globally recognized LinkedIn company page expert to tell us exactly how. 

Michelle highlights the importance of having a company page, how to get started, and making resonating content.


 Timestamps

 [02:32] Michelle J. Raymond's story

[02:47] Why do you need both a company page and personal branding

(11:32] Ad revenue for companies

[12:23] Good starting point for company pages

[16:41] Good content and how you can make the most out of your company page.

[23:56] Making resonating content[26:52] Mistakes while creating a company page 

Quotes 

● “The absence of information is a brand as well.” (21:18-21:21)

● “Keep it small, keep it niche, and keep talking to that real targeted audience.” (20:43-20:47)

● “Just be you and so being personal photos of employees, photos of yourself doing stuff behind this. That's the great way to get things.” (29:43-29:54) 

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
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