How Zen Media Achieved Consistency in Its Employees’ Performance by Creating a Standard Knowledge Base

Last Updated on April 27, 2021 by Owen McGab Enaohwo

Stephanie Chavez was determined to enhance operations at Zen Media when she resumed her role as chief marketing officer. Having previously worked at the organization for five years, she was familiar with the territory. They had business processes to work with, but the processes were all over the place. Employees had to sort out their own processes, causing disorganization and a lack of uniformity. Stephanie understood the need for a more structured workflow for the company to achieve its goals as a team.

Her search for an effective workflow tool came to an end when she discovered SweetProcess. She tells us how using the software has helped the organization to create a standard knowledge base and streamline its operations.

Stephanie Chavez, Chief Marketing Officer

About Zen Media

Zen Media is a public relations (PR) firm specialized in the tech niche. Established in 2009, the organization captures key moments in a brand’s life and turns those moments into the talk of the town.

The new-generation PR agency gives brands their desired level of exposure and ensures that such exposure translates into money. It uses a variety of techniques to measure the performance of its PR campaigns to understand their efficiency and round up the numbers. 

Based in Dallas, Texas, Zen Media has a track record of offering results-driven PR services to B2B and B2C brands around the world. 

Listen to the audio interview

Subscribe for more business success stories

The Biggest Pain Point

Stephanie understood that the efficiency of the workers at Zen Media was never in question when she resumed her role as their CMO. The company had a series of great products that catered to their clients’ needs well, but they lacked operational structure underneath this great performance. 

“We were always producing great products and doing a great job for our clients, that wasn’t debatable. What was debatable was the ‘how can we streamline?’ and so that was really one of the first things that I noticed.”

In the absence of a central knowledge base, employees relied on tribal knowledge to get by. There was little that could be done when the people who knew how to perform certain tasks were indisposed, holding the organization hostage. 

“What happens if one of the employees is out or sick? Every client is a little bit different—the way we research their content topics and their hashtags and whatnot, they are all different.” 

Discovering SweetProcess From a Reliable Source