In this course, you will learn how to maximize local press and religious communities to make your name the one associated with dentistry you can trust in your community. You will also learn the importance of demographics in choosing your dental office location.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will provide answers to questions on such issues as the top needs in healthcare appointments, market segmentation, and the four major changes in the business environment. Understand what is positive and negative about the United States style of healthcare and what attributes your dental office should focus on.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will review economics in the dental practice. Learn the main formula to determine if you should accept a fee schedule or reduced fee plan based insurance in your practice. Understand the three functions of prices in economic activity and how the most profitable dentists set their fees.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will teach the 14 Management Points of Edward Deming. Understand the four vital steps in building a great dental team and how to attract and retain quality key staff members. Learn how to get staff excited and enthusiastic about what they do.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" reviews the four components of strategy in a dental office. Learn the two most common rules for competition and the difference between leadership and management. Identify the five deadly business sins and which ones are commonly broken by dentists.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will discuss the first and second laws of customer service are. Understand what two things a dentist must focus and maintain a balance on with his or her patients. Finally, learn what the “Golden Rule” of dentistry is.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will teach the direct approach to the three components of operations and logistics management. Understand the difference between fixed and variable costs. Identify what the key advantages to having a group practice are.

This chapter will give you the opportunity to hear firsthand business management. Learn leadership skills, delegation and traits of a successful manager. Understand what the attributes of a leader are and how you can develop leadership skills.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" addresses how to find and develop the receptionist to increase profits and run a successful practice. Learn why you never get a second chance to make a first impression. Understand that having the ultimate receptionist is the first impression and last impression your patient has at your office.

This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" shows how to develop your dental hygienist into the ultimate staff team member. Determining what the hygiene capacity is for your practice today and how you can teach your hygienist to sell dentistry.