Every year, RGD asks a different Canadian design studio or agency to tackle the conference identity. In these shorter episodes, I’ve been speaking with some of our past DesignThinkers Design Partners. My guest this week is Howard Poon, VP of Design at DDB Edmonton. In 2022, Howard and the team at DDB Edmonton tackled the conference identity for our triumphant return to in-person conferences. The execution was a restrained approach packed with iconography. In this episode, Howard and I go back in time to discuss the process that got them there. 

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