Say hello to Neil Tanna. He runs Howbout, a socialising app, on a mission to change the way people get together no matter whether it's a beer, holiday or a zoom get-together. Since they started they've made some serious headway raising over 650k, being used in over 40 countries and helping organise over 40,000 events every week. Their aim is to make organising getting together easier, taking the hassle out of painful WhatsApp groups, multiple social calendars, endless locations and outdated facebook groups. But the big question is, how do you get people stuck in their ways to actually download and start using the app. Not to mention all their friends. In this episode, we talk tackling behaviour change on a big consumer level, why Neil decided to up sticks and leave the legal world and what it takes to succeed as a social app when we already feel over apped. Not one to be missed.