This episode of HYeP is presented in partnership with SPIRE Atlanta!
Our guest today, Ed, is the speaker at this week's SPIRE meeting and VP of McGriff Insurance. We will discuss leveraging social media to grow a financial service business, one golden rule of social media, lessons from 2020, and what Ed means my "My Race, My Pace."
Ed will also be SPIRE's keynote speaker this Thursday at The Regent Club atop The American Cut Steakhouse.
Ed Castner:
https://www.linkedin.com/in/ed-castner-69377010/
SPIRE:
https://www.spire-atl.com
ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme
Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg http://www.instagram.com/epresencemg
You do not have to be a tech whiz to build your company website!
Nathan talked to us about building a website in just two hours and the many benefits of taking this approach. Many business owners are inclined to hire a web designer; Nathan shares why this may not be the best idea.
Nathan Bynum: https://www.linkedin.com/in/nathan-bynum-author-web-developer-b34713124/
https://reachfuelpotential.com/2hourwebsite/
ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme
Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg http://www.instagram.com/epresencemg
During the pandemic, many businesses shifted to a digital model. Amani Roberts, a professional DJ, sat down with us to discuss how adapting to these new standards can serve your business well!
He explains, things like podcasts and live streams create a level of intimacy that cannot be felt through other forms of content. Build those personal connections while making the most of this new emphasis on digital presence.
70% of SEO work can be done in house. Quality SEO results ultimately boil down to you providing quality content that a given search engine recognizes and likes.
Dr. Ty discusses how to do this 70% on your own and where to find the best person to do the other 30%.
Dr. Ty
https://www.portbell.com
https://www.portbell.com/site-seo-friendly/
ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme
Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg
http://www.fb.me/epresencemg http://www.instagram.com/epresencemg
Google changed their algorithm in the summer of 2021... What does this mean for your SEO?
As it stands, the following areas were most heavily impacted by the update:
Listen in for more details and specifics!
Dr. Ty
https://www.portbell.com
https://www.portbell.com/site-seo-friendly/
ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme
Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg
http://www.fb.me/epresencemg http://www.instagram.com/epresencemg
We sat back down with Liam Carnahan (Inkwell Content) and Elsewine Rietveld (Presence Training) to dig deeper into things we missed in their individual shows. Drop in for a listen to learn even more about making the most of your SEO and creating video content without looking uncomfortable.
Liam Carnahan:
https://inkwellcontent.com
https://www.linkedin.com/in/liamcarnahan
https://twitter.com/liamcarnahan
https://www.youtube.com/watch?v=J5CQ-bGgqjg
Elsewine Rietveld:
https://elsewine.com
https://www.youtube.com/watch?v=gcLkvoJcKG8&t=1s
ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme
Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg http://www.instagram.com/epresencemg
Alyson Lex is a 13+ year veteran direct response copywriter. We dubbed her the landing page expert.
In this episode, we walked through the steps of creating a landing page that will aid you in growing your business without being sleazy and where to start troubleshooting when your copy isn't working.
Many people are petrified by the prospect of showing up on camera. Developing your confidence will allow you to not only be not scared anymore, but you may actually become excited and inspired to be on camera!
Listen for Elsewine's top tips for making any video production great.
Elsewine Rietveld:
http://www.elsewine.com
http://www.getcomfortableoncamerabook.com
ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme
Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg http://www.instagram.com/epresencemg
The journey to beginning proper advertising needs to SUC.
If your competitive analysis is not significant, unique, and credible, you are setting yourself up for failure.
Once you are honest with yourself about the details of your organization, you can begin to create an advertising and marketing campaign that will not only draw in but retain customers.
And remember- advertising brings people in, but marketing is constant! Tracy once called an appliance repairman who showed up in an unmarked van and no uniform... Is this good marketing?
Some key words from this episode are: Marketing Strategy Model, advertising, marketing, COX Media Group, digital marketing, radio, business
Tracy Roberts:
https://www.linkedin.com/in/tracywildeyroberts/
ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme
Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg http://www.instagram.com/epresencemg
How do I build a great email list?
We sit down with Jennie to discuss building your email list in a way that saves time, effort, and money.
The information she has shared will allow you to strive for a targeted audience that will truly engage with your messaging rather than focusing on vanity metrics that may harm your mission in the long run.
Some key words from this episode are: metrics, list building, email list, marketing, optimization, strategy, and personalization.
Jennie Wright:
Facebook: https://www.facebook.com/jenniewrightjlw
LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
Instagram: https://www.instagram.com/jennielwright/
Website: http://jenniewright.com
ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme
Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg http://www.instagram.com/epresencemg
From the publisher's feed