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I want to clarify the results of traction from a campaign on TWiT.tv - Because our fans are tech-savvy, privacy, and security-focused - landing pages/offer codes are not enough to review when understanding the impact of a campaign on our network.
Here are three reason's why:
Therefore we recommend using ad tech on our network, and we offer Podsights - please listen to episode 4 for a full explanation of how it works, which will provide additional attribution. We also clarify that you must wait eight weeks after every ad is dropped to reach its fullest impact. Podcast ads take time because you need to wait for fans to download the episode, listen to it, possibly see it elsewhere, and then act. It can take 8-15 touchpoints to motivate fans to convert.
If you are interested in advertising with us, please email [email protected], and we will get back to you ASAP. Thank you for listening, and have a great day.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
5
33 ratings
I want to clarify the results of traction from a campaign on TWiT.tv - Because our fans are tech-savvy, privacy, and security-focused - landing pages/offer codes are not enough to review when understanding the impact of a campaign on our network.
Here are three reason's why:
Therefore we recommend using ad tech on our network, and we offer Podsights - please listen to episode 4 for a full explanation of how it works, which will provide additional attribution. We also clarify that you must wait eight weeks after every ad is dropped to reach its fullest impact. Podcast ads take time because you need to wait for fans to download the episode, listen to it, possibly see it elsewhere, and then act. It can take 8-15 touchpoints to motivate fans to convert.
If you are interested in advertising with us, please email [email protected], and we will get back to you ASAP. Thank you for listening, and have a great day.
Host: Lisa Laporte
Download or subscribe to this show at https://twit.tv/shows/host-read-ads
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