If you listened to my last episode about traction from a campaign and episode four about Podsights, you would understand what ad tech can provide when understanding the traffic that podcast ads bring to you.

Today I want to cover two campaigns that ran on our network, TWiT, this year. Both are for SaaS companies.

The first campaign was for a SaaS startup trying to reach IT/Tech companies. It was a B2B branding campaign for high-cost project management software and ran for three months. The total spend was $43,900, and based on the ad-tech traffic, which is grossed up because video impressions are excluded, we sent 3,276 qualified visitors to the client's website. This is considerable traffic for such a short campaign and high-cost service.

The second campaign was for an established SaaS company want to reach ALL businesses because it was an email software service. It was a direct response B2C & B2B campaign with a service that costs between $10 - $500+ depending if it were a consumer or business buy. The total spend was $64,300, and based on the ad-tech traffic, which is grossed up because video impressions are excluded, we sent 17,302 qualified visitors to the client's website.

If you are interested in advertising with us, please email [email protected], and we will get back to you ASAP.

Host: Lisa Laporte

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