If you listened to my last episode about ad tech and SaaS companies, here are two case studies using ad tech for online learning companies.

I want to cover two campaigns that ran on our network, TWiT.tv. Both are for online learning companies.

The first campaign was for an online learning company focused on growing its B2B business. It was a B2B branding campaign looking to sign large enterprises. The total spend was $215,960. Based on the ad-tech traffic grossed up because video impressions are excluded, we sent 5,746 qualified visitors to the client's website. We are not done delivering traffic, as the campaign will not be fully complete until February 2023. This is considerable traffic for a B2B push, and the client has already renewed for 2023.

The second campaign was for another company focused on B2C only, and they offered a highly compelling CTA. It was a direct response B2C campaign, and the total spend was $96,225 and based on the ad-tech traffic, which is then grossed up because video impressions are excluded. We sent 13,793 qualified visitors to the client's website.

Both campaigns were considered to be successful because of our audience reach. We highly recommend ad tech if you are interested in a campaign on our network because our audience will not visit landing pages or use offer codes. They will simply google the name and go directly to a client's website because, most of the time, it's the same offer as a landing page. Ad tech provides accurate attribution that you cannot capture anywhere else. It's always recommended.

If you are interested in advertising with us, please email [email protected], and we will get back to you ASAP.

Host: Lisa Laporte

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