Brand marketing is an easy target that CMOs face pressure to minimize in times of uncertainty. Since the explosion of inflation last year, major cuts in the tech sector, the Russian/Ukrainian war, and the escalating political issues in the US and frankly everywhere. Brands are struggling to make decisions, and marketing is the first place they cut. CMOs resist cutting their budgets because how else do you expect to remain relevant and meet long-term goals if you are not marketing your brand?

Research indicates that reducing brand marketing budgets in downturns backfires, and the minimal savings from cutting budgets impacts future profits significantly. Here are five tips on what to do instead:

If you are interested in advertising with TWiT because you understand that marketing needs to happen if you are going to sustain uncertain times and want the gold standard in podcast advertising, then please email [email protected], and we will get back to you ASAP.

Host: Lisa Laporte

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