June 09, 2023

HRA 38: Trust And The TWiT.tv Audience

1 minute

When Leo Laporte, the founder of TWiT.tv established our podcast network in 2005 - he did so with his tech audience in mind. He chose to treat them with respect and full transparency and to deliver them the best tech news and analysis he could with other trusted expert hosts. When he decided to pivot and become ad-supported, he remained true to his original mission & applied the same attitude to sponsors.

Here are 5 reasons why building trust with our audience has helped our sponsors.

We vet ALL sponsors to ensure they have high integrity and trusted products/services that we would or actually use here at TWiT.

We only sign vetted sponsors with products/services that will benefit the TWiT audience.

We are clear when there is an ad read in the content of our shows, and our hosts do a deep dive into the features and benefits.

Our trusted hosts only provide a personal experience (PE) if they have one to give. Otherwise, we provide testimonials of how it worked elsewhere.

If a sponsor is a tech sponsor and something significant happened at their company, we cover the story with full disclosure that they are a sponsor.If you respect your audience, build trust in your community, and always apply transparency - then trust is established and maintained. Helping your network and your sponsors.

If you are interested in advertising with TWiT.tv because you want the gold standard in podcast advertising, then please email [email protected], and we will get back to you ASAP.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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