June 16, 2023

HRA 39: Audience Testimonials And Why They Matter At TWiT.tv

1 minute

Last week I covered the importance of building trust with your audience, and previously I have dived into sponsor testimonials. Today I want to focus on audience testimonials.

Here are 3 reasons why they matter on our network.

Being a tech podcast network, our number one focus is catering to our audience and delivering the best content and expertise that we possibly can to super-serve them. Because of this, 99% of our audience listens to every podcast episode they download from our network. They love our content and let us know with reviews, emails, tweets, etc., helping us grow, and they stay around because of it.

Given we are in media, we are limited to sponsor and audience reviews only. This makes audience reviews crucial when we are looking for new hosts, sponsors, and partners.

Because we do not invade our audiences' privacy, we need to hear from them, so we ask for their feedback. Feedback is important to share with potential sponsors, and it helps our network when creating new shows.

Next week I will share some of the audience testimonials we received and why they are important to share with your potential sponsors.

If you are interested in advertising with TWiT.tv because you want the gold standard in podcast advertising, then please email [email protected], and we will get back to you ASAP.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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