Today I want to talk about the rise of the B2B influencer. Brands have been partnering with influencers for years, promoting B2C products & services with great effectiveness. Today, brands are now focusing on influencers to promote B2B products/services. And here at TWiT.tv is one of the original B2B influencers.

Brands know there are several ways to promote B2B that, include social media, content marketing, newsletters, email, paid search, organic search, and streaming TV/podcasts. You need multiple touchpoints to gain conversions, and B2B typically needs more touchpoints than B2C, especially if the service is complex.

Here at TWiT.tv, we offer long-format host-read ads, and here are the three reasons why our hosts are highly effective B2B influencers.

TWiT.tv has been around since 2005, and our B2B ad reads stand out. As I said, we are one of the original B2B influencers, and our network delivers for our partners.

If you are interested in advertising with TWiT.tv because you want the gold standard in podcast advertising, then please email [email protected], and we will get back to you ASAP.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads