August 25, 2023

HRA 49: Sales Tip - Listen, Learn and Practice Your Skills

2 minutes

Today I want to provide you with another sales tip because I have been in podcast sales (well, I call them partnership sales) for over a decade, and I believe you must continue to expand your skills, practice your craft, and improve upon your knowledge daily.

Here are four tips to level up and stay relevant in sales:

Listen to podcasts that will elevate your selling skills - One recommendation I can make is "The Advanced Selling Podcast." I started listening to this podcast because it's short-format, Bill and Bryan have been in sales and coaching for years, and I always learn something new, or it reinforces what I am doing. Find podcasts that you can learn from and practice new skills that are relevant to your industry.

Sales can be lonely because it's your job to hunt and find new partners, and it's highly competitive. I recommend networking and joining sales groups - they can be online, in person, on social like LinkedIn, etc. Meeting with others in the sales space and learning about their process, what works for them, what doesn't work for them, etc., gives you more knowledge to use. It's also an opportunity to brainstorm with others in sales.

Hire a sales coach or get a mentor. High performers in sales need attention to remain at the top. A coach or mentor will challenge you to be relevant and help you expand your skills further.

Remember - Sales is not pitching. We are not going for the hard sale. Therefore when you are out there prospecting for new business - listen to them. Sales are about solving problems for others, and if your focus remains on them, you have a better chance of succeeding versus the hard sale.

Thanks for listening to my podcast & have a great day.

Host: Lisa Laporte

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