Welcome to Episode 33 or HubShots
Recorded: Monday 09 May 2016
For show notes please visit:
http://hubshots.com/episode-33/
Welcome
Feedback from Ian’s Google Partner event:
– Businesses are realising that sales and marketing really do need to co-exist and be on the same page.
– Everyone loved the Google Cardboard and experiencing some virtual reality.
Inboundcountdown.com –
Shot 1: Inbound Thought of the Week
The value of Thank You pages, and the importance of thinking through the goal of thank you pages:
– Have another offer (while they are waiting)
– Give them confidence their request has been recorded, include a timeframe for when they will receive an email or reply
Shot 2: HubSpot feature/tip of the Week
New Paid Social channel in the Sources report:
HubSpot Paid Social Report Source
If utm_medium=”paid” and utm_source = the name of a social network OR utm_medium=”paid” and referring domain is a social media site OR utm_source OR utm_medium =”paidsocial”
They don’t support utm_medium=”cpc” or “ppc” which is a little strange – Craig is raising that with HubSpot.
Eg here’s a typical parameter string we use with Facebook advertising:
utm_source=facebook&utm_medium=cpc&utm_content=feed&utm_campaign=your-campaign-name
this will now have to change to:
utm_source=facebook&utm_medium=paidsocial&utm_content=feed&utm_campaign=your-campaign-name
Here’s an example of how it looks in Facebook Power Editor when editing an ad:
Facebook URL parameters
Shot 3: Challenge of the Week
Finding people to help with specific tasks – outsourcing can be daunting!
Tips for Outsourcing
It’s not just overseas, there’s also lots of local freelancing options available.
Finding freelancers:
https://www.upwork.com/
http://jobs.problogger.net/
http://freelancer.com/
https://www.onlinejobs.ph/
http://www.virtualstafffinder.com/ – Chris Ducker – VirtualStaffFinder – included contract stuff, did the testing of applicants
Key skills they can help with
– Research
– Graphic design
– Data migration
– Content population
– Writing blog posts, articles and ebooks
– Social media management
– Outreach research
Tips for managing freelancers
– Be very specific about their tasks, define the processes and results required
– Check in regularly (communication is very important)
– Make sure they know they can contact you easily eg Skype, Slack, IM
– Give them a test task as a first project, so you can gauge strengths and weaknesses, don’t expect perfection at first
– Give regular feedback and bonuses
– Have a daily report they can complete so you can track progress…I use a Google Form
– If they work for you fulltime, know their birthday, special holidays etc.
– Visit them!
Shot 4: Opinion of the Week
Be careful of setting up shop on rented land eg putting all your effort into Facebook.
Ian share’s insights from a conversation with a legal marketing person.
Also be careful to use medium.com as a channel, not your full site blog host
Shot 5: General Tip of the Week
Check your site speed. Use Google https://developers.google.com/speed/pagespeed/insights/ or http://website.grader.com/
If you want help optimising your site and hosting talk to us.
Shot 6: State of Inbound Item of the Week
Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/
Direct link to the survey: https://soi2016.questionpro.com/
Shot 7: App of the Week
Scannable – https://itunes.apple.com/au/app/evernote-scannable/id883338188?mt=8
No need for a big clunky scanner these days – instead just use your phone.
Get a copy of Inbound Marketing by Dharmesh and Brian:
https://www.facebook.com/HubShotsPodcast/photos/a.1034322543255392.1073741828.1013403638680616/1122408647780114/?type=3&theater
