Welcome to Episode 28 of HubShots!

Recorded: Monday 04 April 2016

For show notes please visit:

http://hubshots.com/episode-28/

Welcome

Shot 1: Inbound Thought of the Week

Predictions for Inbound 2016

– Loving the HubSpot COS and think the potential for this tool is under-estimated

– Craig is predicting that HubSpot announces big improvements to the HubSpot COS including a plugin marketplace (ie similar to the Template Marketplace)

Choosing your sessions for Inbound

http://www.inbound.com/blog/growth-growing-pains-and-what-were-doing-about-it

Pre-registering for sessions in the weeks before inbound

Shot 2: HubSpot feature/tip of the Week

Certifications

Inbound Sales Certification

http://blog.hubspot.com/marketing/inbound-sales-methodology-and-certification

http://academy.hubspot.com/isc16/intro-to-inbound-sales

Inbound sales transforms selling to match the way people buy. This class will introduce you to the world of inbound selling and the Inbound Sales Methodology.

Inbound Sales Methodology

Comparing Inbound Sales to Legacy Sales

Inbound Sales versus Legacy Sales

Shot 3: Resource of the Week

The Sales Acceleration Formula by Mark Roberge

http://www.amazon.com/The-Sales-Acceleration-Formula-Technology/dp/1119047072

He is one of the instructors in the Inbound Sales Certification training videos

Shot 4: Challenge of the Week

Adapting.

Shot 5: Opinion of the Week

https://readthink.com/why-the-most-talented-people-copy-7b61ab4a3086#.wmu68u4x1

“We live in an agile age,” Earls said. “We’ve got to move faster than we’ve ever done before. Traditional strategy and creative strategy thinking isn’t yet equipped to do that. I found myself bemused by why it would take 6 months to come up with a fairly original and vague idea. That’s not good enough anymore. We have to work much harder.”

Copy the good things (that people and companies make available) and learn from them.

Shot 6: General Tip of the Week

Creating a list based on people who have opted out of all email

Smart list criteria for who has opted out of email

Shot 7: State of Inbound Item of the Week

Be part of the 8th annual survey:

https://soi2016.questionpro.com/

Welcome to HubSpot’s State of Inbound 2016 Survey!

The survey will take approximately 15 minutes. Your individual response will be completely anonymous when we publish this report, as they will only publicly report the data in aggregate.

Shot 8: Motivation of the Week

Mindset by Dr Carol S Dweck: http://www.amazon.com/Mindset-The-New-Psychology-Success/dp/0345472322

(btw Another of Craig’s predictions is that Dr Dweck wll be a speaker at Inbound)

Growth Mindset versus Fixed Mindset

https://www.gatesnotes.com/Books/Mindset-The-New-Psychology-of-Success

Two mindsets

Shot 9: Community Item of the Week

Feedback about the recent Sydney HUG

Moby gave an excellent interview, Chris Fell (from g2m) provided a super useful overview of matching content with different stages of the buyer’s journey.

Shot 10: Podcast of the Week

InboundBuzz by Moby: https://itunes.apple.com/us/podcast/inboundbuzz/id1090718627

Shot 11: Lol off the Week

Got a cold outreach email with the ‘Sent from my iPhone’ note under their name, but then there was all the unsubscribe link details after that.

Closing

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