Today, we have Michelle O'Keeffe, CEO of Engaging.io, on to discuss how she and her team dispel the notion that HubSpot's CRM platform isn't customizable, extensible, or powerful enough for enterprise-level businesses. She first calls out that while that notion is swiftly waning, she still highlights the fundamental differences between platforms when comparing HubSpot to other CRM platform options in the market—and how HubSpot's single codebase and crafted platform vs. cobbled-together competitors is such a key differentiator and key value proposition. Michelle outlines the considerations and notable items that she helps surface in her sales process to help prospects level-set and accurately weigh their options when selecting the right CRM—stacking up HubSpot up against things that rhyme with *Kalesforce* and *Kynamics*.