Non Breaking Space Show

Hugh Forrest — Growing the SXSW Mega-Conference


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Director at South by Southwest (SXSW) Interactive Festival, Hugh Forrest has overseen it from its inception in the mid-90s to see it turn into a mega-conference, hosting a sitting President of the United States as keynote speaker.


This episode of Non Breaking Space Show is sponsored by:
  • SVG Summit — A full-day, virtual UX design conference on SVG that you can attend online on February 15th. Free recordings with registration at SVG Summit. Use discount code NONBREAKINGSPACESHOW for 20% off.
  • CSS Dev Conf — Conference dedicated to CSS and its super friend technologies like JavaScript, Sass, NPM, and more. A limited supply of Early Bird Tickets go on sale soon. Register now!
  • UX Design Newsletter — A weekly free newsletter containing a collection of tutorials, articles, and videos about frontend design and development, plus tips on how to bring better engagement to the multi-device world curated by Christopher Schmitt.
  • Feed.Press — Hosting and feed support provided by Feed.Press. Sign-up today and try FeedPress on a 14-day trial (no contracts or commitments). Use promo code NBSP during checkout to get 10% off your first year.

  • Jump to a conversation on…
    • 1:00 Launch in 28 days and they are on schedule
    • 3:15 Weather is nice and weather conditions in Austin
    • 5:07 Why did you decide to have multimedia with music?
    • 6:40 What’s the comparison between music and interactive at SXSW?
    • 7:20 Interactive portion is more appealing, but music is more attended
    • 8:50 Interactive probably wouldn’t have survived without the music event.
    • 11:00 70,000 people are projected to attend and future growth projections
    • 12:20 Even though a lot of people attend, the creation is still the focus.
    • 15:00 “Second Story” panel
    • 15:45 The coolest thing you see at SXSW is something you weren’t even expecting
    • 16:40 Hallway discussions that are completely unplanned, but they are sometimes better than the panel
    • 18:01 How you get introverts in the industry to network?
    • 19:45 How do you define a meetup?
    • 21:30 Speaking submissions need to be submitted 8 months ahead of time. About 4,700 people request to speak.
    • 23:50 Accounting for hot new technologies is part of the process.
    • 25:10 The submission process was used only with Interactive, but migrated to music and film.
    • 26:35 Video has to be submitted when requests are made to speak
    • 28:50 So many people have a TED or TEDx video to look at.
    • 32:12 5,000 max submissions that panel pickers go through, what the process is to weed out submissions and vote for submissions
    • 33:05 What is the process for submitting a talk to SXSW Interactive?
    • 38:45 What are unique challenges for SXSW?
    • 42:25 How much effort was it to book President Obama last year?
    • 45:15 SXSW is only a month away. Prices are at walk-up price now.
    • 48:48 Bots are the new things that are going to be a big thing coming up
    • 50:25 Wrap up and closing
    • Sponsor Details
      • SVG Summit — A full-day, virtual UX design conference on SVG that you can attend online on February 15th. Free recordings with registration at SVG Summit. Use discount code “NONBREAKINGSPACESHOW” for 20% off.
      • CSS Dev Conf — Conference dedicated to CSS and its super friend technologies like JavaScript, Sass, NPM, and more. A limited supply of Early Bird Tickets go on sale soon. Register now!
      • UX Design Newsletter — A weekly free newsletter containing a collection of tutorials, articles, and videos about frontend design and development, plus tips on how to bring better engagement to the multi-device world curated by Christopher Schmitt.
      • Feed.Press — Hosting and feed support provided by Feed.Press. Sign-up today and try FeedPress on a 14-day trial (no contracts or commitments). Use promo code “NBSP” during checkout to get 10% off your first year.

      • South By Southwest
      • SXSW Interactive
      • Interactive
      • History of SXSW
      • Pandora
      • Spotify
      • Fairmont Austin
      • Second Life aka Second Story
      • Meet ups SXSW
      • SXSW Entry for Speakers/Panel Picker
      • Ted Videos
      • SXSW Advisory Board
      • SXSW Voting
      • Video of Obama at SXSW
      • Article on Obama at SXSW
      • MeerKat
      • FourSquare
      • Attend SXSW/Pricing
      • Talkabot Conference
      • ...more
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