Marketplace Tech

Human biases are baked into algorithms. Now what?


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Recently, regulators began investigating the new Apple Card and Apple’s partner Goldman Sachs after several users reported that in married households, men received higher credit limits than women — even if the women had higher credit scores. Safiya Noble, an associate professor at UCLA who wrote a book about biased algorithms, said data algorithms used to evaluate credit reflect a long history of women having little financial independence or freedom.

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