Director of Digital Strategy at Marriott International and Fistful of Talent blogger Jessica Lee joins HCI for a discussion on the many roles employer branding can play in talent acquisition. Explaining how candidates form an emotional attachment to brands, Lee explains how to measure and evaluate the employer brand and what sets one brand apart from the rest. Jessica touches on what HR can learn from the marketing department and how to align the consumer brand with the employer brand. What does the future hold for employer branding? Find out the answers in this special HCI podcast. / To learn more about this Webcast and future Webcasts please visit: http://www.hci.org/lib/first-connection-role-employer-branding / To learn more about the underwriter of this podcast please visit: http://www.oracle.com

"The talent war is over and the talent won. And yet, it's fascinating that in many cases we treat our customers better than we treat our employees." So says Jason Averbook, Chief Business Innovation Officer at Appirio. In this podcast he offers his perspective on the linkage between employee engagement and performance management. Part of his perspective is the advocacy of transparency and managerial involvement in the alignment of business objectives with an individual's career goals. This brief interview contains wonderful insights from one of HCM's top thought leaders. / To learn more about this Webcast and future Webcasts please visit: http://www.hci.org/lib/2014-year-employee-why-companies-should-value-their-employees-much-their-customers / To learn more about the underwriter of this podcast please visit: http://www.cornerstoneondemand.com

What exactly does “Mobile” mean? Chris Cho, Senior Vice President of Product at Jibe, joins HCI for a chat to share his answer and what sets the different mobile solutions apart from each other, like a consumer grade experience for both candidates and hiring managers. Cho also explains what metrics firms should use to gauge effectiveness and the branding opportunities available with mobile. What future trends are coming for mobile? Download and listen to find out. / To learn more about this Webcast and future Webcasts please visit: http://www.hci.org/lib/2014-guide-mobile-recruitment / To learn more about the underwriter of this podcast please visit: http://www.jibe.com

In this exclusive HCI podcast, one of three for the 2014 Talent Pulse Talent Acquisition report, we talked to Dustin Carper, Employer Brand Strategist at Groupon. Some of the insights revealed about the realities of cultivating an employer brand:Use elements of storytelling to show potential candidates the value of working at your organization and allow them to make an informed decision. "Fake it until you make it" is not an employer brand strategy. An authentic representation of your organizational culture will make connections with potential candidates more meaningful. Take cues from actively engaged employees to help crowdsource content that strengthens the brand.

Kick off your engagement program the right way and incorporate these best practices. Plus, learn how Strativity encourages employee ownership and commitment, the cornerstones of any successful employee engagement program. / To learn more about this Webcast and future Webcasts please visit: http://www.hci.org/lib/employee-engagement-proven-methods-lasting-impact / To learn more about the underwriter of this podcast please visit: http://www.strativity.com

@HRKnowledge blogger and Director of Client Success at Work4 CJ Reuter connects with HCI for a conversation on how to use Facebook to drive recruitment results. Explaining the differences between a Facebook page, Career page, and Facebook ad, Reuter shares when firms should be opting for each selection and why. Next, CJ shares some simple steps to use Facebook to target ideal candidates. With so many audiences to consider for a Facebook ad, CJ examines the options available and explains what Facebook ads can do that other social network advertisements can’t compete with. Reuter concludes the discussion with some predictions on coming trends for social media ads and sharing the innovations he is most excited by. / To learn more about this Webcast and future Webcasts please visit: http://www.hci.org/lib/simple-steps-attracting-right-talent-facebook-recruitment-ads / To learn more about the underwriter of this podcast please visit: http://www.work4labs.com / To Download this Podcast visit iTunes and search "Human Capital Institute." or follow the link: http://itunes.apple.com/us/podcast/human-capital-institute-podcasts/id321408488

At the Estee Lauder Companies there is a proud tradition of bringing out the best in everyone. This statement applies not only to the company's consumers but also to their employees. Join Soni Basi, Executive Director of Global Talent Development, as she demonstrates the benefits of aligning business goals with employee working styles and the necessity for a unified strengths based approach to talent management. To learn more about this Webcast and future Webcasts please visit: http://www.hci.org/lib/keep-eye-your-talent-managing-working-styles-grow-success To learn more about the underwriter of this podcast please visit: http://www.oracle.com

The Hershey Company’s Mary Farrell, Senior Manager Global Enterprise Learning and Development, talks about her work in reinforcing global leadership behaviors through virtual learning events. This integration of competency models and the HR Process serves to further strengthen the employer brand and the development message. To learn more about this Webcast and future Webcasts please visit: http://www.hci.org/lib/change-horizon-learning-catalyst-global-growth To learn more about the underwriter of this podcast please visit: http://www.oracle.com

Blogging4Jobs Founder and Chief Blogger, Jessica Miller-Merrell sits down with HCI for a podcast on the many roles mobile can play engaging talent. Miller-Merrell explains why the time is right for firms to pursue mobile adoption. Jessica shares her idea for a concept she has dubbed, “the performance of now” and why it is both necessary and relevant to the company’s right now. Miller-Merrell rounds out her podcast with some future predictions of where mobile is headed for talent in the next 3-5 years out along with some exciting innovations to look forward to.

Bob Clement, Senior Vice President at the Axsium Group, and Amy Kozleuchar, Senior Manager at the Axsium Group, join HCI to discuss what HR needs to know about the ACA and compliance. Explaining the safe harbor process, Clements and Kozleuchar explore some methods and tips to find the best sources of data for tracking purposes. The presenters finish by sharing advice on how members can stay up to date with coming changes and updates to the law. To learn more about this Webcast and future Webcasts please visit: http://www.hci.org/lib/what-you-need-know-understand-aca To learn more about the underwriter of this podcast please visit: http://www.infor.com