In this episode of The Experienced Entrepreneur, Marissa Lawton sits down with Megan Smyth to unpack what's actually working in sales right now — and why many experienced business owners are quietly moving away from social media–dependent strategies.

Megan shares the story of losing every copywriting client in a single week and how that moment forced her to confront a hard truth: relying on referrals without a system is not a strategy. Instead of doubling down on platforms she hated, Megan rebuilt her sales process around what felt sustainable, human, and repeatable — and went on to have her first six-figure year without social media driving demand.

Together, Marissa and Megan explore:

• Why social media often functions as a vanity metric rather than a profit driver

• How personalized, high-touch sales processes are outperforming automated funnels

• The role of metrics in choosing the right platform for your business

• Why messaging drives over 90% of conversion rates, regardless of launch length

• How lifestyle metrics reveal whether your sales strategy actually supports your life

This conversation is especially relevant for experienced entrepreneurs navigating a quieter market, longer sales cycles, and rising skepticism from buyers. Instead of chasing visibility for visibility's sake, Megan makes a compelling case for building sales systems rooted in clarity, consistency, and human connection.

Megan is also a featured presenter at the My Favorite Metric Summit, where she goes deeper into the metrics that reveal whether your sales strategy is actually working — and how to refine it without burning yourself out.

Listen in to learn how to sell in a way that aligns with your values, your capacity, and the kind of business you actually want to sustain.

If this conversation resonated, you'll love what's coming next.

My Favorite Metric is a free, week-long audio summit for experienced business owners who want clearer signals and calmer decision-making inside their business. Each day focuses on a different category of metrics — from lead acquisition and nurture to sales, profit, and lifestyle — so you can understand what actually deserves your attention right now.

Megan Smyth is one of the featured presenters, sharing the specific metrics she uses to guide human-centered, high-conversion sales without relying on social media.

The summit runs February 23–27, 2026, and all sessions remain available once you register.

Sign up for free at marissalawton.com/myfavoritemetric