Human-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth Entrepreneurs

Welcome to 2022! There is no better time than right now to hit the ground running with your marketing strategy (especially with one that makes you feel good and excited to show up for your biz.) Tune into this episode to learn all about the social media and marketing trends of 2022 and what it could mean for your content strategy. 

I cover: 

+ The kind of content that Instagram users are craving the most

+ What content users are tired of seeing (translation: what’s gonna make them keep on scrollin’)

+ Some easy ways you can implement some of these new trends to optimize and stack your content in a simple and strategic way (really, it just makes so much sense) 

+ Why I actually recommend removing followers

+ Why spending LESS time but more intention on your content is going to be so important this year 

+ My prediction for this year (seriously, you might be pleasantly surprised)

+ And how these trends can help you create genuine connections and an engaged community  

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Let's connect on Instagram! @feelgoodsocial

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Join the Feel Good Social Club TODAY: feelgoodsocial.com/club

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Struggling to hone in on your Brand's Vibe on Instagram? Take our quick & fun quiz: feelgoodsocial.com/quiz

(yep, it's free ;)

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

In today's no-so-mini Minisode (sorry I talked a little longer than usual ;) I'm sharing my own process for reflecting on the past year and pumping myself up for 2022, plus the questions you should ask yourself, if you want to join me!

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

There’s no cut and dry way to market your business on social media. But our brains want yes and no answers for how we should do things. So a lot of times our content ends up coming out a little flat - either sharing tip after tip after tip or just saying “buy from me, buy from me, buy from me” - because that’s what we think we’re supposed to do. But what’s actually attractive to your ideal customers is your perspectives, your mission, your values, and your stories. That’s what makes your brand unique and that’s what people end up loving about you. And it’s a realization that former 1:1 coaching client of mine (and now - founding member of the Feel Good Social Club), Lindsay Graves, has figured out. Check out this episode where she shares how she’s learned how to create content for her business in a way that works for her. 

We talk more about

+ Lindsay’s story and what she does (It’s pretty stinkin' cool, especially if you’re a plant person and you live in a high altitude climate) 

+ How you’ve kind of got to go through this “trying things out” period to find a strategy that works for you

+ How to avoid getting distracted by shiny marketing strategies and treat your content creation like a science experiment

+ And how your social media strategy is only one part of the marketing puzzle (Or one slice of the pizza, which is actually the metaphor we used in this episode) 

Connect with Lindsay at fourthstreetfarm.com or on Instagram @fourthstreetfarm!

If you enjoy this episode, please leave a review on Apple Podcast and share it to your Instagram stories!

Don't forget to tag me @feelgoodsocial, so I can see and spread the love back to you!

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For extended show notes + a whole lot of goodies, visit feelgoodsocial.com/episode/101

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Been struggling to keep ALLL the things of your business organized? Honeybook is my one-stop software to track my projects, clients, invoices and more! Click here to start your FREE TRIAL and snag 50% OFF your first year, if you decide to sign up: feelgoodsocial.com/honeybook

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What's your BRAND VIBE on Instagram? I've got a QUIZ for that!

With our new fun 7-question quiz, I'll help you hone in your brand's personality + voice + visuals, so you can easily create content that feels "on brand" and looks beautiful in your grid!

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

Thinking about podcasting? Here are the 6 tools I use for my podcast every week:

1) My "Hardware" Tools

• Blue Yeti Mic
• Troy Studio Foam Box

2) My Recording Tools

• Zoom for interviews
• Zencastr for solo shows (and soon interviews, too ;)

3) My Editing Tools

• I use Adobe Audition to edit (which is a part of the Adobe Creative Suite)
• BUT my podcast editors use Garage Band and Audacity ;)
• Psst... if you're looking for an podcast editor, I use Emily Porter ;)

4) My Hosting Tool

• Buzzsprout

5) My Audiogram Tool

• Headliner

6) My Design Tool

• Canva

THANK YOU for tuning into the show, my beautiful feel good friend.

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

Happy 100th episode of the Feel Good Social Podcast!! I can’t even believe that we are officially 100 episodes in my friend!!! And let me tell you. . . after two years of podcasting (and over 30k downloads), I’ve got a list of lessons learned. So in today’s episode, I’m sharing with you some of the most important lessons I’ve learned during this podcasting journey (so far) and some helpful tips. So if you’ve been toying around with the idea of starting your own podcast, or if you’re in a season of your business where you feel like you are just struggling to make this entrepreneurship thing work, definitely grab some earbuds and hit play on this episode! 

I cover: 

+ Why I even decided to start a podcast in the first place

+ How, in the beginning, I really struggled with perfectionism and what I’ve done to help overcome it

+ What “being consistent” really means to me and how I don’t let certain things in my business diminish the other important priorities in my life (anymore). 

+ How I’ve learned to face one of my biggest fears (criticism) and how it’s helped me immensely grow as a person

+ And how taking action and starting this journey almost two years ago has helped boost my confidence. Not only in who I am as a person, but also in who I am as an entrepreneur. 

If you enjoy this episode, please leave a review on Apple Podcast and share it to your Instagram stories!

Don't forget to tag me @feelgoodsocial, so I can see and spread the love back to you!

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For extended show notes + a whole lot of goodies, visit feelgoodsocial.com/episode/100

---

Been struggling to keep ALLL the things of your business organized? Honeybook is my one-stop software to track my projects, clients, invoices and more! Click here to start your FREE TRIAL and snag 50% OFF your first year, if you decide to sign up: feelgoodsocial.com/honeybook

---

What's your BRAND VIBE on Instagram? I've got a QUIZ for that!

With our new fun 7-question quiz, I'll help you hone in your brand's personality + voice + visuals, so you can easily create content that feels "on brand" and looks beautiful in your grid!

TAKE OUR QUIZ HERE: feelgoodsocial.com/quiz

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

If we're showing up on Instagram for our brands, we've gots to be PROMOTING our offers, friends. And as the highest revenue-generating month of the year, December happens to be the perfect time of year to do this.

(but also, you should be promoting yourself every month of the year, just sayin')

In today's minisode, I'm sharing 3 promotional content ideas you can share on Instagram!

PLUS if you would like access to customizable Canva templates that have already been created for each of these posts, check out the Feel Good Social Club!

I just so happened to create templates for each of these ideas - and they are available in our Club's Content Library. Head to feelgoodsocial.com/club to check it out and join now!

You'll gain immediate access and unlimited downloads of all of our 100+ customizable Canva Templates, as well as our tutorials, workshops and community forums!

Check it out: feelgoodsocial.com/club 

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

Serious question - how do you feel about selling? Do you hate it? Do you wish you could just market your services without ever having to get into any 1:1 sales conversations with potential clients? Do you feel like selling makes you feel manipulative and sleazy? Let’s change that. Because you have to be able to confidently sell your products and services, right? In this episode, I’m sharing a strategy to help you feel much more comfortable and confident when it comes to selling. (Warning: side effects may include, actually enjoying the sales process). 

I cover: 

+ How sales can feel really good (and helpful!) to your potential customers - not manipulative 

+ The 3 most common objections that potential customers have - no matter what it is you’re selling 

+ How to get specific about objections

+ How to help your potential customers overcome those objections 

+ The golden rule when it comes to closing 1:1 sales conversations

+ How understanding your customers' objections and motivations will help improve your messaging and boost sales
+ How customer motivations and objections can help you create your social media content

If you enjoy this episode, please leave a review on Apple Podcast and share it to your Instagram stories!

Don't forget to tag me @feelgoodsocial, so I can see and spread the love back to you!

---

For extended show notes + a whole lot of goodies, visit feelgoodsocial.com/episode/99

---

Join the Feel Good Social Club! Our marketing membership for down-to-earth entrepreneurs who want to create content with ease, show up strategically every month and make friends with rad folks who get it. Join today: feelgoodsocial.com/club 

---

What's your BRAND VIBE on Instagram? With our quick & fun quiz, you’ll hone in your brand's personality + voice + visuals, so you can easily create content that feels "on brand" and looks beautiful in your grid!

TAKE OUR QUIZ HERE: feelgoodsocial.com/quiz

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

Caitlin Yong is a longtime college friend of mine who's simply extraordinary. She’s an avid adventurer with a love for splitboarding, and her outgoing and spontaneous personality is just contagious.

With a dedicated focus, she has been building an awesome community Backcountry Together for BIPOC and allies who want to get out there and tackle the slopes. Tune in to hear Caitlin's inspiring story about getting out there and taking action on the things you’re passionate about. 

We cover: 

+ The story behind her new nonprofit community Backcountry Together

+ Building an all-inclusive community, based on your purpose and passion

+ Being tunnel-visioned about the things we are passionate about

+ How naturally everything can fall into place when you understand and focus on your core mission and values

+ Surrounding yourself with people and a community with common goals

+ Information on what you can look forward to in the Backcountry Together community and event meetups

Connect with Caitlin on Instagram @sk8powder and @backcountrytogether! Or sk8powder.com 

If you enjoy this episode, please leave a review on Apple Podcast and share it to your Instagram stories!

Don't forget to tag me @feelgoodsocial, so I can see and spread the love back to you!

---

For extended show notes + a whole lot of goodies, visit feelgoodsocial.com/episode/98

---

Join the Feel Good Social Club! Our marketing membership for down-to-earth entrepreneurs who want to create content with ease, show up strategically every month and make friends with rad folks who get it. Join today: feelgoodsocial.com/club 

---

What's your BRAND VIBE on Instagram? With our quick & fun quiz, you’ll hone in your brand's personality + voice + visuals, so you can easily create content that feels "on brand" and looks beautiful in your grid!

TAKE OUR QUIZ HERE: feelgoodsocial.com/quiz

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

Have you been avoiding creating Reels for your business? I’m not gonna lie, I’ve personally been putting it off too.

But I’ve recently gotten the chance to do a little deep dive into the Reels creation process and honestly, I’m pleasantly surprised! There’s a small learning curve to it but once you work through it, it’s actually a really fun way to market yourself and your brand!

But aside from that, it’s a really popular trend right now so the IG algorithm is favoring that type of content, making it a really powerful tool for increasing your visibility.

So if you’ve been on the fence about creating Reels for your business, I want to encourage you to give it a shot! In this episode, I’m sharing what I’ve learned so that you can start creating Reels, without having to spend a lot of extra time trying to figure it out.  

I cover: 

+ How to find trending audio (and!) how to actually save it so that you can use it later

+ How to brainstorm your content ideas so that you can create a Reels plan of attack 

+ Tips on how to record your video clips and the best way I found to edit them

+ Thinking ahead about what you want to create and gathering everything that you need before you actually begin the creation process 

+ Leaving perfection at the door, having fun, and just getting it done

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Psst... Here's the link to download the REELS TUTORIAL FREEBIE that goes with this episode: feelgoodsocial.com/reels

If you enjoy this episode, please leave a review on Apple Podcast and share it to your Instagram stories!

Don't forget to tag me @feelgoodsocial, so I can see and spread the love back to you!

---

For extended show notes + a whole lot of goodies, visit feelgoodsocial.com/episode/97

---

Join the Feel Good Social Club! Our marketing membership for down-to-earth entrepreneurs who want to create content with ease, show up strategically every month and make friends with rad folks who get it. Join today: feelgoodsocial.com/club 

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

Your Instagram engagement is about to see a BIG DROP (if it hasn't already) and it doesn't mean anything about YOU, my friend. 💛⁠
⁠
This happens every year, and it's not your fault. Tune in now to find out why engagement rates always drop this time of year, and remind yourself: it's okay. 😘

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint