Human Understanding Lab Leaders

It’s been a year of change for many industries, but none more than health. The roll out of COVID-related apps has come thick and fast, but when dealing with the health of millions there’s pressure to deliver a class-leading experience without any errors.

Our Lab Leader today is Ben Ireland, our Chief Experience Officer, who is responsible for the delivery of digital experiences across our client base. Ben has been doing this for over 30 years, so knows a thing or two about translating human understanding into digital experiences that actually work.

In this episode, we discuss the trends and opportunities for health in digital, how we can improve processes for a better digital experience and how we can approach the human understanding element in all of this.

To get in touch with Ben or Faye about anything discussed in this episode, drop them an email at [email protected] or [email protected].

Someone call the 90's and give their clipboard back - shopper research is ready for an overhaul! We talk to Lab Leader, Ivan Browne, Shopper Research Consultant who sets out the blueprint for category growth of up to 10%. With over 20 years in retail, OTC, DTC and shopper, Ivan presents his 'triple win' of retailer category growth, consumer shopper experience and brand advantage.

Get in touch with Ivan for a chat around shopper behaviour and research at [email protected] or to get in touch about the pod send a line to host [email protected]

It's the busiest summer of sport in memory, with two years' events crammed into a few short months. How can sponsors, rights holders and sport brands get the cut-through they need amongst the noise? Our Lab Leaders Lee Gibbons, MD at Sport UNLIMITED and Ian Bobbett, Chief Analytics Officer at Realise UNLIMITED, lift the lid on 'why fans are fans' in this episode and how they have used cutting-edge data science with social media data to unlock a new level of understanding for sports brands that helps to better engage the fanbase and drive greater commercial impact. 

Drop [email protected] to discuss greater rigour in sport marketing, or [email protected] for all things data science. As ever, get in touch about the pod here with host [email protected]

In this episode, host Sarah Shilling CMO, UNLIMITED is in conversation with leading Procurement Consultant Tina Fegent. With tech accelerating procurement, the importance of education and communication on the topic is increasingly important for brands and agencies alike. 

With the commercial back-drop being pushed to forefront of strategic decisions, Procurement now has a seat at the top table. They discuss the evolving role, tips for agencies and the rise of the latest craze that is Clubhouse. 

The Unthinkable Marketing series helps CMOs and Comms Leaders to get deeper human understanding, to know consumers better than they know themselves right now - to think the unthinkable, course correct and drive new success for their brand.

Does the unthinkable provide a catalyst for opportunity? Host Sarah Shilling, CMO at UNLIMITED speaks with Duncan McRae, Chief Editor, Marketing Gazette, about how in the face of crisis brands can flourish if they have an acute awareness of their consumer needs, and how is this going to impact the agenda of marketeers throughout 2021?

The Unthinkable Marketing series helps CMOs and Comms Leaders to get deeper human understanding, to know consumers better than they know themselves right now - to think the unthinkable, course correct and drive new success for their brand.

In this episode, host Sarah Shilling, CMO at UNLIMITED is in conversation with Kevin Pratt, Editor, Forbes Advisor UK, around how the unthinkable has affected the economy, how our outlooks have changed and brand reactions forged. Some industries are embracing fluidity, and others are future-proofing their business models. What's the key to success and how will we prepare for unthinkable things like our real estate footprint that we leave behind?

The Unthinkable Marketing series helps CMOs and Comms Leaders to get deeper human understanding, to know consumers better than they know themselves right now - to think the unthinkable, course correct and drive new success for their brand.

We're living in 2021, but as we collectively reset to ‘not take things for granted’, nostalgia becomes more important and meaningful in our lives. With it comes opportunity for brands to win back lost customers, and connect with new ones in a nostalgic way. And for younger brands to create a sense of history that resonates emotionally.

Host Sarah Shilling, CMO at UNLIMITED, looks at the science to explain how brands can use nostalgia and why it works, with expert perspectives from guests Dr Cristina Balanzo and Dr Andy Myers, both consumer neuroscientists from the human-wired agency Walnut UNLIMITED. 

This episode in the Unthinkable Marketing series helps CMOs and Comms Leaders to get deeper human understanding, to know consumers better than they know themselves right now - to think the unthinkable, course correct and drive new success for their brand.