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Seth, VP of Network Infrastructure at Major League Soccer, lives at the intersection of sports, scale, and systems that absolutely cannot fail. When millions are watching a live match, every replay, stat, and stream depends on networks most fans never see — and Seth is the one making sure they hold.
In this conversation, we pull back the curtain on the invisible infrastructure behind the beautiful game. From stadium Wi-Fi and league data centers to IP-based broadcast pipelines, Seth breaks down how modern networks deliver reliability at global scale — and what it really takes to keep live sports online when there’s zero margin for error.
Seth’s career path is as dynamic as the environments he’s supported: hands-on engineering in New York finance, founding and selling a VAR, jumping to an OEM during a rocket-ship growth phase, and ultimately running networks for both MLB and Major League Soccer. Along the way, he embraced a three-to-five-year rhythm — arrive, assess, fix, move on — a mindset that fuels growth without burning out.
We get practical, too. Seth shares why LinkedIn recommendations are portable credibility, how technologists can pair deep expertise with clear storytelling in sales, and why mentoring becomes the most rewarding leadership skill on the “back nine” of your career.
The conversation also explores how broadcast is converging on IP and Ethernet, mirroring the shift from PBXs to VoIP. COVID accelerated remote production from “nice-to-have” to table stakes, reshaping how content is created and distributed. We debate what good outreach really looks like from the buyer’s seat and tie it back to a core StoryBrand truth: the customer is the hero — the brand is the guide.
🎧 If you care about sports technology, network reliability, career reinvention, or building real relationships in a digital world, this episode delivers grounded insights and memorable stories.
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