Hustle & Climb

"And then what?". It's the probing question that Michelle deliberates in this episode. What are the true implications of pivoting or diversifying your business? From the cozy corners of her closet studio, Michelle offers a candid take on the trending courses in the digital marketing sphere. Listen in for a refreshing mix of corporate and street-smart insights as she explores strategies for sustaining trust and value in your business endeavors, without falling prey to every new trend. Join Michelle as she charts a course for thoughtful, strategic growth in the ever-evolving online business world.

New Link JUST for podcast listeners. Plan a week of content in 20 minutes: https://michellerundio.ck.page/243700e82e

For more great resources, visit www.hustleandclimb.com.

There is a significant distinction between sales and marketing. In this episode, Michelle introduces listeners to the concept of features and benefits, highlighting the pitfalls many new entrepreneurs face. But the real game-changer? Understanding the long-term outcomes and transformations that products or services can offer clients. Whether you're selling shampoo or mobile phones, tapping into the emotional connection and transformative potential of a product can truly revolutionize your sales strategy. Join Michelle for this enlightening 10-minute nugget and prepare to rethink how you market and sell your products.

New Link JUST for podcast listeners. Plan a week of content in 20 minutes: https://michellerundio.ck.page/243700e82e

For more great resources, visit www.hustleandclimb.com.

Are you on social media trying to sell but feel lost? Today, Michelle takes us deep into the art of direct sell copy. Forget those generic posts; she helps you craft copy that truly engages and sells without sounding like a broken record. Dive into the proven five-step formula sourced from the world of copywriting legends and find out how you can leverage it for your side hustle. From grabbing attention to mastering the art of connection, Michelle covers it all.

David Ogilvy's techniques are referenced in The Ultimate Sales Letter by Dan S Kennedy: https://www.amazon.com/Ultimate-Sales-Letter-Attract-Customers/dp/1440511411

New Link JUST for podcast listeners. Plan a week of content in 20 minutes: https://michellerundio.ck.page/243700e82e

For more great resources, visit www.hustleandclimb.com.

In today's deep dive, Michelle explores the compelling world of customer service in the age of instant information. She introduces the concept of "value brokering" and underscores the significance of the 'wow factor' in every touchpoint of the customer journey. From her firsthand experiences at renowned luxury brands to the essential tools for keeping loyal customers engaged, this episode is a masterclass in ensuring your customer service doesn't just meet, but exceeds expectations.

New Link JUST for podcast listeners. Plan a week of content in 20 minutes: https://michellerundio.ck.page/243700e82e

For more great resources, visit www.hustleandclimb.com.

Ever wondered how to connect with or sell to someone who leans more introverted? Or perhaps you identify as one and want to understand how your buying behavior impacts the market. In this episode, Michelle provides invaluable insights from her 15 years of side hustle experience and reveals the top three lessons on selling to the introverted consumer. Plus, find out why Michelle identifies with a term many might not be familiar with: ambivert.

New Link JUST for podcast listeners. Plan a week of content in 20 minutes: https://michellerundio.ck.page/243700e82e

For more great resources, visit www.hustleandclimb.com.

Michelle presents three crucial questions every small business owner should consider when thinking about adding another revenue stream. Whether you're an e-commerce entrepreneur, involved in network marketing, or just curious about whether diversification is the right step for you, this episode offers insights and real-life examples to guide your decision-making process.

New Link JUST for podcast listeners. Plan a week of content in 20 minutes: https://michellerundio.ck.page/243700e82e

For more great resources, visit www.hustleandclimb.com.

Michelle felt like the biggest "fraud" while recording her first podcast episode. Luckily, she's 90 days in and she's finding her groove! In this episode, Michelle delves into the very real challenges of imposter syndrome and how it affects us all. As she celebrates her 90th day of podcast, Michelle offers insights, personal experiences, and practical advice on overcoming self-doubt and embracing the learning curve.

New Link JUST for podcast listeners. Plan a week of content in 20 minutes: https://michellerundio.ck.page/243700e82e

For more great resources, visit www.hustleandclimb.com.

You've got a lot going on in your life. You simply do not have time to sit around and labor over each and every piece of content that goes up on social media! Michelle has definitely been there - too much to do with too little time - and she comes bearing gifts to help. Dive into Michelle's workflow as she details the art of the "Idea Bank" for content planning, the secret weapon of using AI like ChatGPT to generate and rewrite content, and the smart practice of repurposing blog posts. Whether you're overwhelmed with creating consistent content or seeking tools to diversify your approach, this episode promises shortcuts to ensure your online presence remains both effective and efficient.

New Link JUST for podcast listeners. Plan a week of content in 20 minutes: https://michellerundio.ck.page/243700e82e

For more great resources, visit www.hustleandclimb.com.

Dive deep into the heart of Costa Rica's business ethos with a special guest who shares insights from the Pura Vida land. Michelle speaks with Dylan Monge, an entrepreneur that she met on her recent travels to Costa Rica. Listen as Michelle and Dylan unravel the essence of simplicity in business. Whether you've been chasing quality over quantity, pondering on leveraging your enterprise, or seeking overlooked opportunities, this interview will shed light on the beauty of keeping things simple.

Find Dylan online:

https://www.queposinfocentercr.com/

https://www.instagram.com/dylantravelcr/

Dylan's WhatsApp: +506 8740 3323

New Link JUST for podcast listeners. Plan a week of content in 20 minutes: https://michellerundio.ck.page/243700e82e

For more great resources, visit www.hustleandclimb.com.

Ever wonder how to get the most ROI from your marketing, sales, or even time management efforts? Dive deep into the Pareto Principle, often referred to as the 80/20 rule, and discover its transformative impact on Michelle's own business journey. She shares real-world applications, personal insights, and surprising revelations on how identifying and focusing on the vital 20% can radically shift your results. Plus, find out the game-changing role it plays in customer relations, project management, and more.

New Link JUST for podcast listeners. Plan a week of content in 20 minutes: https://michellerundio.ck.page/243700e82e

For more great resources, visit www.hustleandclimb.com.