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Hustle for Joy: sustainable business strategies for the ambitious mompreneur
Hustle for Joy: sustainable business strategies for the ambitious mompreneur episodes
- 43: Market Research 101 - how to do it for your online business
We’re talking all things Market Research 101—what it is, how to do it, and why it’s essential for your business. I’ll share a personal story about my initial resistance to market research, what changed my mind, and how it transformed my marketing strategy. If you’ve been avoiding market research, this episode will give you simple, actionable steps to start implementing it into your business today.
What You’ll Learn from this Episode:- Why skipping market research can cost you sales and how to avoid this common mistake.
- Three effective ways to conduct market research: talking to current clients, using surveys, and leveraging story polls.
- How to use your ideal client’s language to create content that resonates and builds stronger connections.
- Tips for making market research a fun, low-pressure part of your ongoing business strategy.
Featured on the Show:- Grab the 7-minute Market Research 101 video and workbook to learn the exact questions to ask your audience and get into their heads!: https://giana-tralongo.mykajabi.com/offers/CnNLXFby
- Sign up for the newsletter so you never miss an another update: https://giana-tralongo.mykajabi.com/newsletter-podcast
- Connect with Giana on Instagram: https://www.instagram.com/gianatralongo/
If you enjoyed today’s show, please leave a rating and review to let me know and help others find The Tralongo Track Podcast!
12 min - 42: 4 ways to make more sales online without creating something new
In Episode 42, I’m sharing four ways to make money this fall (or anytime, really) without having to create something brand new. We’re talking bundling existing offers for flash sales, offering specific intensive calls, adding upsells to your current programs, and reaching out to past clients with exclusive alumni offers.
What You’ll Learn from this Episode:- Understand why a solid plan is crucial during busy seasons like Q4 to keep your momentum going and avoid overwhelm.
- How to make money without creating new products with examples of what I’m doing, or have done in the past.
- Why it’s important to focus on the platforms that bring you the most traction rather than spreading yourself too thin.
Featured on the Show:- If you want to create space to continue to grow your business in the way you’ve been dreaming of (without giving up time and adventures and fun stuff with your family) then it’s time to grab the Quarterly Planning Roadmap & get started on mapping it all out!: https://giana-tralongo.mykajabi.com/offers/nToXCJwB
- If you’re looking for one-to-one, hands on, face to face Zoom support specifically geared towards Q4, then you want to grab Last Quarter Leap: https://giana-tralongo.mykajabi.com/offers/naasYMZk
- Sign up for the newsletter so you never miss an another update: https://giana-tralongo.mykajabi.com/newsletter-podcast
- Connect with Giana on Instagram: https://www.instagram.com/gianatralongo/
If you enjoyed today’s show, please leave a rating and review to let me know and help others find The Tralongo Track Podcast!
13 min - 41: Fall Priorities - how to decide what to do!
We’re back baby! Season 3 kicks off with an honest take on our responsibility as business owners to control what we can, get creative with our time around the "uncontrollables" life throws our way, and why it’s business critical for you to create your own roadmap to follow so that you can achieve your goals!
What You’ll Learn from this Episode:- Why your first priority must be you and practical strategies to make sure your schedule reflects this.
- Steps you can take right now to avoid the overwhelm as a mompreneur during the holidays so you, your business, and your family get the best you!
- Learn how you might adjust your own fall/winter business activities to align with your priorities as Giana shares the steps she took when planning this year.
Featured on the Show:- Want to save 5 hours a week that you can use for taking more clients, making more money or reading more books? You need my Productivity Power Pack now for $39 ONLY ($199 value): https://giana-tralongo.mykajabi.com/offers/B4xgy3iQ/checkout?coupon_code=POD
- Sign up for the newsletter so you never miss an another update: https://giana-tralongo.mykajabi.com/newsletter-podcast
- Connect with Giana on Instagram: https://www.instagram.com/gianatralongo/
If you enjoyed today’s show, please leave a rating and review to let me know and help others find The Tralongo Track Podcast!
13 min - 40: My wish for you this summer
Listen as I talk about summer hacks, my hope for you this summer and what my plans are - business and personal wise (it’s different than it has ever been before)!
What You’ll Learn from this Episode:- Why now is the time to start thinking about summer.
- Steps you can take right now to prepare for the summer you want.
- How to determine your capacity for both personal and business commitments.
Featured on the Show:- Hustle House is enrolling. If you’re looking for even more hands-on support and community, join us. Learn more here: https://giana-tralongo.mykajabi.com/hustle-house-podcast
- Sign up for the newsletter so you never miss an another update: https://giana-tralongo.mykajabi.com/newsletter-podcast
- Connect with Giana on Instagram: https://www.instagram.com/gianatralongo/
If you enjoyed today’s show, please leave a rating and review to let me know and help others find The Tralongo Track Podcast!
13 min - 39: My special way to make content easier
I love batching my content, but what I’ve found is that for most of my clients, that doesn’t work for them. But creating your content in the day, for that day, isn’t the best idea either. In this episode - I’m giving you the perfect option in the middle.
What You’ll Learn from this Episode:- Steps you can take to avoid feeling suffocated by your content creation.
- What 3 things you need to create consistent content.
- How to create your perfect content flow so you spend less time.
- The structure of the most comprehensive content course on the market: Content Consistency Code.
Featured on the Show:- If you’re fed up with fill in the blank templates and post prompts, or you just can’t seem establish consistency in your content creation process, Content Consistency Code is for you: https://giana-tralongo.mykajabi.com/content-consistency-code-podcast
- Sign up for the newsletter so you never miss an another update: https://giana-tralongo.mykajabi.com/newsletter-podcast
- Connect with Giana on Instagram: https://www.instagram.com/gianatralongo/
If you enjoyed today’s show, please leave a rating and review to let me know and help others find The Tralongo Track Podcast!10 min - 38: Strategies for Marketing a New Offer
Tune into this episode, for a deep dive into the hottest topic in my world right now. I’m sharing my essential strategies for marketing a new offer successfully, and creative ideas to bring life back into existing offers in order to capture fresh interest.
What You’ll Learn from this Episode:- How to get your audience just as excited about your sexy new offer as you are.
- Learn how to write a transformation statement.
- Identify who your ideal client for this offer is and how to call them in.
- Why avoiding a key first step in marketing might be the difference between lackluster and confident selling.
Featured on the Show:- Hustle House is enrolling. If you’re looking for even more hands-on support and community, join us. Learn more here: https://giana-tralongo.mykajabi.com/hustle-house-podcast
- Sign up for the newsletter so you never miss an another update: https://giana-tralongo.mykajabi.com/newsletter-podcast
- Connect with Giana on Instagram: https://www.instagram.com/gianatralongo/
If you enjoyed today’s show, please leave a rating and review to let me know and help others find The Tralongo Track Podcast!
12 min - 37: Questions to ask yourself before creating a new offer
Inspired by a coaching chat in Hustle House, this episode is all about showing you how to craft your offer suite with intention and purpose so you don’t waste your time with a "start with a freebie or email list and wing it" approach…because no one has time for that!
What You’ll Learn from this Episode:- Know when it’s the right time to invest your time and energy into a freebie.
- Two questions you must ask yourself before creating any offer.
- Real examples of client freebie and lower ticket success stories using my framework.
Featured on the Show:- Check out Giana’s Services Guide to find out exactly how we can work together to create your offer suite, or develop your freebie or lower ticket offer together : https://giana-tralongo.mykajabi.com/2024ServicesGuide
- Sign up for the newsletter so you never miss an another update: https://giana-tralongo.mykajabi.com/newsletter-podcast
- Connect with Giana on Instagram: https://www.instagram.com/gianatralongo/
If you enjoyed today’s show, please leave a rating and review to let me know and help others find The Tralongo Track Podcast!
13 min - 36: Building Credibility in your Business without Social Proof
The reason you might not be signing as many clients as you would like through social media is NOT because the market is oversaturated (it is), or because there are a million other people selling what you’re selling (there are). It’s because you’re lacking content that spotlights your expertise and demonstrates your ability to get your clients results.
What You'll Learn from this Episode:- How to stand out without a vault of screenshots or client testimonials.
- Two questions you must ask yourself before creating any offer.
- Real examples of client freebie and lower ticket success stories using my framework.
Featured on the Show:- Ready to call in the people who want to take action and work with you right now? Stranger to Stand Out Training is for you; it's a jam-packed 45 minute training with my exact framework for spotlighting your super powers, a workbook, and several examples that you can implement immediately. Get immediate access here: https://giana-tralongo.mykajabi.com/stranger-to-stand-out
- Sign up for the newsletter so you never miss an another update: https://giana-tralongo.mykajabi.com/newsletter-podcast
- Connect with Giana on Instagram: https://www.instagram.com/gianatralongo/
If you enjoyed today’s show, please leave a rating and review to let me know and help others find The Tralongo Track Podcast!
13 min - *BONUS* with Nutritional Therapy Practitioner: Amber Frauenholtz
Amber, of Amber Dawn Wellness is a certified Nutritional Therapy Practitioner (NTP), Restorative Wellness Practitioner (RWP), and Health Coach who specializes in helping women feel their best through custom, holistic health plans that start with food. She is passionate about helping others avoid the nutritional depletion and stress that accompanies being a woman in our culture today.
Follow Amber on Instagram: @amberdawn_wellness Visit Amber's Website: https://amberdawnwellness.com/about Sign up for her free workshop: https://amberdawnwellness.com/diy-workshop
44 min - 35: Deciding what success means to you
This episode challenges you to stretch your perspective beyond your bank, and into personal growth, fulfillment, and the diverse ways success can be measured beyond financial gain. Don’t get me wrong, financial wins are sexy. We love them. And, success is not all about the money. Listen in for alternative ways to measure true achievement.
What You’ll Learn from this Episode:- How you might consider defining success beyond financial wealth.
- What the corporate trade off looks like through my own professional journey.
- Real examples of client definitions of success that might surprise you.
Featured on the Show:- Sign up for the newsletter so you never miss an another update: https://giana-tralongo.mykajabi.com/newsletter-podcast
- Connect with Giana on Instagram: https://www.instagram.com/gianatralongo/
If you enjoyed today’s show, please leave a rating and review to let me know and help others find The Tralongo Track Podcast!
11 min
About Hustle for Joy: sustainable business strategies for the ambitious mompreneur
From the publisher's feed
Mama, are you juggling nap times, school runs, and client calls, feeling like you're constantly pulled in a million directions while trying to keep the momentum in your business?
Do you dream of a business that not only brings in profit but also gives you the freedom to truly enjoy your family and your life? Have you ever felt the guilt of choosing between being a present mom and a dedicated entrepreneur?
You can have a thriving, profitable business that works for your life, not against it. You can feel confident and in control, knowing you're building something meaningful without sacrificing precious moments with your loved ones.
Welcome to Hustle for Joy! I’m Giana Tralongo, a business strategist and fellow mompreneur who has built, grown and sustained her business in all different seasons of motherhood.
Trust me, I've been right where you are – passionately building a business while navigating the beautiful chaos of motherhood, often feeling like I was failing at both. But I discovered a better way – a way to structure my business, prioritize my time, and shift my mindset to not hustle harder, but hustle without burnout and with more joy.
Through Hustle for Joy, you'll gain the essential tools and actionable strategies to design a business that aligns with your priorities and fuels your ambition without leading to burnout. We'll dive into:
- Setting clear priorities that honor both your business goals and your family life.
- Cultivating a "you first" mindset that empowers you to lead with confidence and avoid overwhelm.
- Implementing productivity hacks that maximize your time and energy.
- Creating momentum moves that keep your business progressing consistently.
- Structuring compelling business offers that attract your ideal clients and generate sustainable profit.
This podcast is your guide to creating that "best of both worlds" – a profitable business that supports the life you truly desire, allowing you to be both the successful entrepreneur and the present, joyful mom you want to be.
I'm so excited to embark on this journey with you and help you build a business that brings you fulfillment and freedom. So grab your favorite coffee (or that lukewarm cup you finally remembered to drink!), and let's create a business and life you absolutely love, together.
Connect with me and the Hustle for Joy community here: https://www.instagram.com/gianatralongo/