Hustle Over Everything

Welcome back, Hustlers! This episode is a legendary one. In this episode, we're talking to returning guest Marc Lafleur about his journey growing and selling TruLocal, a D2C meat subscription business. Be sure to check out his first episode here. 

We discuss:

- Dealing with doubters and disbelievers

And so much more. If you're a founder this one is perfect for you. 

Sign up for the Founder giveaway here: https://www.marclafleur.com/giveaway

Subscribe to the YouTube channel. and let us know what you think.

Hey Hustlers! Off the top check out this podcast on Spotify or on YouTube for the best viewing experience.

In this podcast, we’re covering:

What's up Hustlers! Thank you for tuning in to our last podcast of the year. We're ending with a great story. Joining us today is Toks Ayinla. Toks is an author, speaker, and strategist. Her story is very interesting, she's built herself up from being $30,000 in debt to over $100,000+ salary and paying off all her debt.  

In this podcast we talk about: (05:45) 

Audiobooks vs. "Real Books" (15:54) 

Quitting with no plan (17:20) 

"Fake" Raises in the workplace (17:50) 

Working in wealth management (24:30) 

Praise as a raise (40:24) 

A word you need to hear (50:31) 

How she got into 30k worth of debt (57:54) 

Strategy of reducing debt (1:01:05) 

How she charges $500+/hour 

You can find Toks here. 

FOLLOW HUSTLE OVER EVERYTHING: 

Instagram: http://bit.ly/2pMQ4jU 

Twitter: http://bit.ly/2Ix1leI 

Alex Whitfield Instagram: http://bit.ly/2ScPqH5 

Alex Whitfield LinkedIn: https://www.linkedin.com/in/alex-whitfield-94ab0480/ 

Owen Osinde Linkedin: https://www.linkedin.com/in/owenosinde/

What's up Hustlers? In this podcast episode, we're teaming up with Invest Durham to focus on up-and-coming entrepreneurs and opportunities within the Durham Region. 

First up is Ashley Santacona of The Dream Room Studio. The Dream Room Studio is a film and production company working to help creative entrepreneurs  fulfill their creative output through video, podcasts, and music.   

We discuss: 

- Her journey as a child star 

- Creating a studio from scratch 

- The ups and downs of running a studio 

- Tips for creative entrepreneurs  

And so much more. 

Please comment below and let us know your thoughts.    

You can follow Ashley at The Dream Room https://www.thedreamroomstudio.com/  

FOLLOW HUSTLE OVER EVERYTHING:   

Instagram: http://bit.ly/2pMQ4jU 

Twitter: http://bit.ly/2Ix1leI  

Alex Whitfield Instagram: http://bit.ly/2ScPqH5  

Alex Whitfield LinkedIn: https://www.linkedin.com/in/alex-whitfield-94ab0480/ 

Owen Osinde Linkedin: https://www.linkedin.com/in/owenosinde/

Joanna is the Founder and CEO of @copyhackers a company focused on teaching founders and marketers how to write copy that converts. In this episode, we start off by tearing down the copy of a few popular websites to learn what works. Highly suggest tapping in on YouTube or Spotify so you can see the websites being critiqued.

This episode is sponsored by Podcast Engineers. Podcast Engineers is one of the easiest way to get your podcast edited, and managed in a simple process. If you have a podcast or are thinking of making content through podcasting, podcast engineers will manage your show from your audio to video. All you have to do is record.

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Welcome back Hustler! Today we have a focused episode for you. We’re speaking about how to launch and grow a podcast. This episode is part 2 of our previous episode on how to launch a podcast. Since recording that episode last year, we thought we could come back and make a Focused Episode discussing the new things we have learned on growing a podcast since then.

On this episode, we’re going to get into the nuances of podcasting and the challenges you face. Launching a podcast is easy but the things that come after that will truly test your patience, desire, and stamina on being a podcaster.

In this episode we covered:

- How podcasting has evolved

- Starting with WHY when launching a show

- Branding (Name, versatility, host personality, and visuals)

- Creating revenue streams

- Equipment

- Show planning and organization

- Booking guests

- Editing your episodes

Welcome back Hustlers! We  are back this week with a new episode with Sefunmi Osinaike. If you’re unfamiliar with Sefunmi, he is the co-founder of Join Colab.io. Join Colab is a platform that positions individuals to get jobs in tech. It has a variety of courses which equips people with the skills they need to have to get coveted jobs.

In this episode, you’ll get to hear how Sefunmi began his entrepreneurial journey while studying engineering at The University of Waterloo. He gained his knowledge and skills while becoming a Product Manager at prestigious companies such as Microsoft, Apple, Ecobee, and Copper.

With the knowledge gained from these companies, it led him to writing his book called ‘How To Product’ which he launched on Product Hunt. His book was a massive success with thousands of downloads that ultimately led him to building an e-learning platform to expand on the ideas in the book.

In this episode we talk about:

- What makes a great product manager

- Early entrepreneurial failures while at University of Waterloo

- Writing ‘How To Product’

- The success that came with writing a great book

- Launching an e-learning platform

- Going full-time on a business during the pandemic

- How anyone can learn a skill on ‘Join Co.lab ‘and get a high paying job in tech

DM us on Instagram at @247hustler on what you thought of the episode and for more content. 

Thank you for your patience with the podcast! We’re back this week with a brand new episode speaking to George Sully! If you are unfamiliar with George, he is a Canadian fashion designer and the founder of Black Designers of Canada. He has co-founded the brand House of Hayla, Shoenado, Sully & Son Company, Sully Wong, and Limb Apparel.

Welcome back Hustlers! In this week’s episode, we are featuring Matthew Holman! Matthew is the Head of Growth at Qpilot. Qpilot offers merchants a truly dynamic and flexible software to manage their repeat orders.   

If you struggle to manage 'subscriptions' for your best customers, you should know that there is a solution that can automate everything you need to make their subscription experience amazing.   

In this episode we discuss:

Time Stamps:  

(1:00) - Our worst subscription 

(9:00) - Common mistakes in a subscription business 

(12:00) - Day 1 of launching your business and what you should do 

(16:00) - Owen’s story of getting lured into a sneaky subscription while in university (

20:00) - Businesses that run excellent subscription businesses 

(22:00) - How one business did a watch subscription and offered a Rolex to get subscribers 

(26:00) - How to manage the threat of big box retailers starting a subscription business 

(31:00) - McDonald’s use of great coffee beans & their attack on Starbucks business model 

(34:00) - Marketing your subscription business (39:00) - How to avoid churn as soon as a customer subscribes to you 

(41:33) - How businesses can trap you into a subscription 

(44:00) - How Qpilot helps businesses run their subscription business (45:00) - How to manage logistics with shipping  

(48:00) - How Qpilot acquires new customers  

(52:20) - Managing the accounting process of building a subscription business 

(54:55) - Offering the right discounts to the customer (56:00) - How to recover revenue when customers having credit card failures  

(58:00) - The future of subscriptions  

(1:00:00) - Game changing apps for your business

Welcome back Hustlers! In this week’s episode, we are featuring Matthew Holman! Matthew is the Head of Growth at Qpilot. Qpilot offers merchants a truly dynamic and flexible software to manage their repeat orders.

If you struggle to manage 'subscriptions' for your best customers, you should know that there is a solution that can automate everything you need to make their subscription experience amazing.

In this episode we discuss:

Time Stamps:

(0:00) - Intro with Alex & Owen preamble

(9:14) - Business tip of the week - Top 5 Chrome Extensions for your business

(16:00) - Hustle Nation tip of the week (Setting goals & creating systems)

(22:00) - Show starts

(22:23) - Our worst subscription purchases

(32:00) - Common mistakes in a subscription business

(34:40) - Day 1 of launching your business and what you should do

(38:38) - Owen’s story of getting lured into a sneaky subscription while in university

(42:26) - Businesses that run excellent subscription businesses

(44:45) - How one business did a watch subscription and offered a Rolex to get subscribers

(47:00) - BarkBox losing subscribers and niching down

(49:00) - How to manage the threat of big box retailers starting a subscription business

(51:16) - McDonald’s use of great coffee beans & their attack on Starbucks business model

(56:00) - Marketing your subscription business

(1:00:41) - How to avoid churn as soon as a customer subscribes to you

(1:03:00) - How businesses can trap you into a subscription

(1:05:50) - How Qpilot helps businesses run their subscription business

(1:10:21) - How Qpilot acquires new customers

(1:11:30) - Debunking the “average” subscription metric & focusing on looking at common drop-off points

(1:14:20) - Managing the accounting process of building a subscription business with uplifts, discounts, and returns.

(1:16:00) - Offering the right discounts to the customer

(1:18:25) - How to recover revenue when customers having credit card failures

(1:20:30) - The future of subscriptions

(1:22:00) - Game changing apps for your business & Shopify’s ecosystem

(1:26:25) - Quotes & phrases that has had an impact on Matthew’s life

(1:28:00) - Wrap up & closing remarks

To learn more about subscriptions, follow Matthew and checkout his newsletter!

- LinkedIn: https://www.linkedin.com/in/holman-matthew/