Hustle Over Everything

Hustle Over Everything

By Alex WhitfieldBusinessEntrepreneurship
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Hustle Over Everything episodes

  • Episode 15: Reinventing the Gym Experience | Celia Lopez

    In this week’s episode, we have Celia Lopez. Celia Lopez is the founder of Placemade.co. Placemade.co is a first of its kind, a collaborative gym space that combines a training and workspace solution for health and fitness professionals. 

    Celia has always had a strong passion for fitness. Her journey into building her own business started when she began selling health & wellness products, and used fitness bootcamps as a strategy to sell more products. She stopped selling the products after sometime and began focusing on the camps. 

    Celia found a mentor from one of her clients in the bootcamps. She introduced her to different business programs that would accelerate her expertise and get her business to the next level. 

    Through these programs, Celia started her own personal fitness brand under her own name with the goal of training individuals in her own studio. She quickly realized that having her own studio will not be the right way for her to build her business. It will be tough, and competitive with other trainers competing in the same space. 

    The idea for building Placemade.co began when Celia decided she needed to separate herself from other trainers. She began looking for ways to create her own fitness platform that had a unique value proposition and one that would have a bigger moat in the market. She studied top companies and fell in love with the WeWork business model. She searched the market and realized that this could also work in fitness for personal trainers. 

    Celia is hustling into building Placemade.co and making it an international fitness platform. In this episode, we talk about her journey, the up & downs she has had to endure, and how she has overcome everything to keep pursuing her vision. This is a very inspiring episode that shows that anyone can do anything when they put their mind to it. 

    FOLLOW PLACEMADE.CO: 

    Placemade.co Instagram: http://bit.ly/2MHXU6o 

    Celia Instagram: http://bit.ly/2VJMWkF 

    FOLLOW HUSTLE OVER EVERYTHING: 

    Shop Our Website: http://bit.ly/2mYZurF 

    Instagram: http://bit.ly/2pMQ4jU 

    Twitter: http://bit.ly/2Ix1leI 

    Owen Osinde Instagram: http://bit.ly/2LXmT6t

    1 hr 11 min
  • Episode 14: Building A Fan Sports Show | KG - TheRapUp TV

    In this weeks episode, we have my good friend KG come on the show. KG and his friends have started a fan sports channel for Toronto’s professional teams. As sports fans, we’ve been watching sports television personalities from different networks provide their reactions and takes towards games. Their analysis is watered down, made for tv and they leave a lot of the harsh truths that defines a team’s and athlete’s performance in a game.

    KG and his friends started ‘The Rapup TV’ to build a community around fans. The Rapup team interviews fans after each Raptor, Toronto FC, and Leafs game and get their analysis of the game.

    KG and I speak about how he and his team got their inspiration to start the channel, how they plan on growing their show, the hustle of building a channel from the ground up, and we wrap up the show talking about life & the upcoming NBA season.

    Follow The Rapup TV & KG:

    YouTube: http://bit.ly/2odxQrH

    Instagram: http://bit.ly/2VnThSE

    KG Instagram: http://bit.ly/2odA1eR

    Follow Hustle Over Everything

    Shop Our Website: http://bit.ly/2mYZurF

    Facebook: http://bit.ly/2Iw7Gaa

    Instagram: http://bit.ly/2pMQ4jU

    Twitter: http://bit.ly/2Ix1leI

    Owen Osinde Instagram: http://bit.ly/2LXmT6t

    1 hr 4 min
  • Episode 13: Making It In Toronto | David Sosa aka Queen Street Hush

    In this episode, we have David Sosa aka ‘Queen Street Hush’ to talk about music and his startup business.

    There are many individuals who are aspiring to become major artists in the music industry. This was an eye opening conversation that allowed me to see the hustle musicians go through to make their music pop.

    David discusses his journey into becoming an artist, producing beats, putting his first song out, and using his ex-girlfriend’s Tumblr account to make his first ever song go viral!

    David is also creating a platform for musicians and creative people called HushX. HushX aims to be an all in one platform where people with ideas can collaborate with each other. The need for creating this platform came when David was looking to work with others for music but found it difficult to find the right people. HushX will allow people to work together by giving them access to a large base of talented people who are looking to network & create.

    This is a great episode of of us chopping it up, having laughs, and talking about our hustle and grind! Tune in and listen to this conversation.

    Website: www.hustleovereverything.co

    Hustle Agency: https://www.hustleagency.ca/

    Facebook: https://www.facebook.com/thehustlepod

    Instagram: https://www.instagram.com/hustlepodcast/

    David Sosa – Queen Street Hush

    Instagram: https://www.instagram.com/queenstreethush/

    Soundcloud: https://soundcloud.com/queenstreethush

    57 min
  • Episode 12: Becoming An Artist | Clarence Choy

    I had the pleasure of speaking to Clarence Choy about being an artist. Clarence and I have formed a quick friendship with the help of a mutual friend that we share. We sat down in this episode to talk about his art work, and the process of his ideas. 

    We discussed the beginning of his journey into art which began when he was studying at Western University and how he is building his art Instagram account. His Instagram account "@greyroshes" focuses on creating NBA art and the story lines that come from the league. 

    We got deep into talk about the strategies into growing the account, how he plans on monetizing his audience overtime, and how to create a life of abundance from doing the things that you are passionate about. 

    Tune in for an inspiring episode which gets deep into the aspects of the grind no one talks about!


    Clarence Choy Socials

    Grey Roshes :  https://instagram.com/greyroshes 

    Hustle Over Everything

    Instagram:  https://instagram.com/hustlepodcast 

    Twitter:  https://twitter.com/hustlepodcast1 

    Website:  https://www.hustleovereverything.co/ 

    1 hr 6 min
  • Episode 11: Moving On From A Startup | Dapo Odutayo

    This is one of my favourite episodes that I have recorded. I got to sit with Dapo Odutayo to catch up on what’s going on with his life and his ventures. Dapo and I met in the Fashion Zone incubator at Ryerson University while we were both working on our startups. Dapo founded Steezle, which was a mobile shopping app that allowed individuals to shop for fashion items by swiping similar to Tinder. As users shop, the app would be able to collect data on what the user likes. Dapo began the app in January 2018 and decided to move on from the whole project all together this year.

    We spoke about the challenges of being a solo founder. Every entrepreneur has encountered this problem when they begin a project. You formulate a grand vision of what you want to create, and how it’s going to make an impact. As you begin the journey, you realize how difficult it is to attract the right individuals to your project. Those people who share the same vision as you and want to be missionaries, and not mercenaries on the journey of building the startup.

    We touched on how going through the fire, and entering the unknown of creating has lead Dapo to true happiness. The feeling of “failure” brought clarity on where he can apply his strengths and live his life with purpose. The act of doing has brought him peace and given him an unwavering confidence that he can do anything. 

    Tune in to a great episode filled with heartfelt chats and laughter!

    Checkout our website: www.hustleovereverything.co

    Instagram: @hustlepodcast

    Hustlah Tweets: hustlepodcast1

    1 hr 32 min
  • Episode 10: Tunnel Vision | Lucas Ens

    In this episode, we have Lucas Ens as our guest. Lucas is the CEO & co-founder of Zky Inc. Zky has built a unique technology platform that allows them to create wearable technology for multi-purpose use. Lucas and I met while working together at GoodLife Fitness and we immediately hit it off as budding entrepreneurs. 

    Lucas embodies the hustler’s spirit and is a relentless entrepreneur. Lucas took the jump and moved to Toronto from Prince George, British Columbia with his girlfriend to have a change in his life. While living in Toronto, he came across RFID technology. He and his friend saw this an opportunity to create a business with this technology. This opportunity would steer him into a direction of creating an impactful product.

    After 4 years of going through partners,  and team members; he has forged a direction for the business to take it to its next level. Today, Lucas and his team are powering through to ensure everyone uses Zky services.

    We spoke about the difficulties of all the ups and downs that come from building a startup. We speak about screening business partners, having a job while building a company, staying committed to the process, and creating a legacy.

    This is an energy packed episode with gems from Lucas!

    Checkout our website: www.hustleovereverything.co 

    Checkout Zky Services: https://www.zkyservices.com/

    Follow Owen: @owenosinde

    Follow Lucas: lumeetsworld

    1 hr 29 min
  • Episode 9: The Catch Up

    In this episode, I talk about my long hiatus from podcasting as I was graduating school and the rebranding of the podcast. Over the past couple months, I have had some time to reflect on the journey. I thought about school, the startup life, and the steps ahead of me. All I could think about was the hustle. The hustle it takes to complete a 4 year degree, the hustle it takes to create something from nothing into something, the hustle of getting better everyday. Everything comes to hustling to get to the next step.

    Before I was mainly focused on one aspect of the startup world in e-commerce. I want to talk more about the actions that it takes to create. The podcast will be looking at all things hustle. It will be discussing on how to build, persona development, and execution. It will be more of a documentation of the grind. We will be having guest from all kinds of fields in business, music, fashion, and culture. The podcast will be a platform for individuals to come and share their best hustle stories!

    30 min
  • Episode 8: Starting a Beverage Company | Sofia da Silva

    In today’s episode, we have Sofia da Silva. She is the founder and CEO of Raiz beverages. Raiz™ supplys a line of coffee alternative beverages made with adaptogens and superfoods, to provide natural energy and immune-boosting properties. The Raiz promise is to always deliver a healthy & plant-based product that is low in sugar and made with 100% real ingredients.

    Growing up in a multicultural household, she has always been interested in food. She tried out many diets and fads and finally found what worked for her. Her experimentation leads to become a certified Holistic Nutrionist. 

    A trip to Portugal to visit her grandmother lead her to a great discovery. She loves coffee but it lead her to jitters, stomach upsets, and increased anxiety. To combat this, she had ancient herbal alternatives that made her feel energized and invigorated. After that summer, Sofia came back with even more knowledge about herbs and the power of adaptogens. She knew that she had to share this with the world, and this lead her to launch Raiz. 

    54 min
  • Episode 7: Innovating Music Marketing Simba Wakatama

    Today we have Simba Wakatama to talk about his new venture called New Amber. New Amber is a boutique social media agency that exposes Brands & Artists to millions of #relevant audiences using Dynamic Content Creation & Influencer Marketing.

    Simba talks about the business model, his meetings with a major record label and how they plan on transforming the way marketing is done for musicians. 

    1 hr
  • Episode 6: Creating a Direct-to-Consumer Brand Using Social Media | Tomi Gbeleyi

    Tomi Gbeleyi is the founder and CEO of Makeup for Melanin Girls, a beauty brand that leverages online communities to develop cosmetics and shopping experiences tailored to multiethnic beauty customers. In just 10 months since launch, Makeup for Melanin Girls has been featured in Glamour, Flare, BuzzFeed and Byrdie. A direct to consumer brand, Makeup for Melanin Girls has an online community of 300,000+ women, a community that was built by Tomi's social media marketing sills.

    In this episode, we discuss how Makeup for Melanin Girls was built using social media. Tomi tells her story on how a community of women of colour on her Instagram page and her blog lead her to build direct-to-consumer brand.

    50 min

About Hustle Over Everything

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Hustle Over Everything Is an entrepreneurship podcast focused on sharing stories tips and tactics from entrepreneurs who have done it. It's exciting & challenging taking an idea, a goal, and…