Hustle With Purpose Podcast

As a management consultant and frequent business traveller, Kristi Soomer faced a problem that many modern women have dealt with when packing for trips: she simply couldn’t fit all of her necessities into just a carry-on. While mildly inconvenient for most of us, this presented a very frustrating issue for Kristi, who traveled over 100,000 miles for work annually! 

But she had an “A-Ha!” moment when packing for a yoga retreat- perhaps finding more versatile pieces that had multiple wardrobe functions could help resolve the issue. She was disappointed in the quality of the mass-produced multi-way pieces she found, so after procuring a sewing machine from Craigslist, she got to work! 

Over time and with a great deal of research, Kristi grew her idea into a seven-figure business, Encircled, of which she is the proud CEO. In this episode, Kristi shares the secrets of how her booming business was launched with surprisingly limited capital. 

How can you find success in your business, even with very limited capital?

About Kristi: 

Kristi Soomer is the founder and CEO of Encircled, a Canadian-made line of versatile, sustainably made clothing that helps women streamline their wardrobes.

Inspired by her love of travel and dislike for checking a bag, Kristi started Encircled in 2012 while she was working as a management consultant. At the time, she was travelling over 100,000 miles a year and found there was a lack of travel clothes that blended style with function. Kristi's first multi-way-design - The Chrysalis Cardi - was made on the kitchen floor of her condo using a sewing machine she found on Craigslist.

Over the next two years, Kristi immersed herself in fabric research and courses in illustration and sewing to create a capsule collection of sustainably made basics and multi-way clothing. In 2014, she left her corporate job to open Encircled's first studio space in Toronto.

Since then, Kristi has grown Encircled into a seven-figure business that was named a Certified B Corp in 2018. Kristi is committed to meeting high ethical and sustainable standards in all aspects of her company, from using fabrics that honour the environment to providing good working conditions and fair wages for her sewers.

About Your Host:

Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a branding and marketing agency that helps service based solopreneurs turn their passions into profitable businesses.

You can learn more about Jacinta at
- socialcircleinc.com
- Follow on IG at jacinta_gandy
- Follow on FB at jacintagandy

Join the Hustle With Purpose Podcast Insiders Facebook community to continue the conversation, interact with our podcast guests, and participate in our weekly giveaways and freebies!

Thank you for listening! Please subscribe, rate and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast. 

Monthly Giveaway: 

Leave this show a review on iTunes or Stitcher, screenshot the review and send it to us at [email protected] and you'll be entered to win a $50 amazon gift card! 

Are you neglecting this one important thing in your business that allows you to build sustainable profits? Want to know how to be the CFO of your own business, so you can set yourself up for success and avoid the pitfalls when it comes to a small business?

Business owners and entrepreneurs often overlook and neglect this very critical aspect in running their own business. It’s overwhelming, especially for new entrepreneurs and small business owners, as they are left in the dark with questions and risk their finances going haywire.

Danielle Hayden shares in this podcast some practical tips to help entrepreneurs through the process of understanding their finances and how to be the CFO of their own business.

About Danielle:

Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series. When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates

You can learn more about Danielle at:
– kickstartaccountinginc.net
– profitplannerbookkeeping.com
– @kickstartaccounting

About Your Host:

Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a branding and marketing agency that helps service based solopreneurs turn their passions into profitable businesses.

You can learn more about Jacinta at
- socialcircleinc.com
- Follow on IG at jacinta_gandy
- Follow on FB at jacintagandy

Join the Hustle With Purpose Podcast Insiders Facebook community to continue the conversation, interact with our podcast guests, and participate in our weekly giveaways and freebies!

Thank you for listening! Please subscribe, rate and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast

Monthly Giveaway: 

Leave this show a review on iTunes or Stitcher, screenshot the review and send it to us at [email protected] and you'll be entered to win a $50 amazon gift card! 

Coming from a family of entrepreneurs, Racheal wanted to rebel and chose a very different career path initially in university. But something deep inside still led her to pursue the path of starting her own business, which she successfully did multiple times!

This led Racheal to realize that entrepreneurship didn’t have to look like the “pounding-the-pavement”, extroverted approach of her parent’s generation. Even as an introvert, she was able to design a life she loved that balanced business with creativity- and she did it on her terms. 

With the tides of business ever turning, Racheal dedicated herself to learning the business principles required to support her entrepreneurial endeavors. She now commits time to coaching other women on the ins and outs of business, and encourages them to follow their dreams, with a plan in place that will lead them to success. 

In this episode, Racheal shares some insightful tips on creating a business plan that will result in predictable, repeatable income. 

How could shifting your business strategy lead to an increase in income?

Key Points: 

(01:42) The beginning of Racheal’s business journey
(04:03) How burnout led to a lightbulb moment that kickstarted Racheal’s mission
(07:37) The shifting tides of entrepreneurship
(09:39) Balancing passion with business principles 
(12:31) Creating space and time to tackle business tasks (and avoid gaps in revenue)
(14:46) Improving entrepreneurial equilibrium 
(16:09) Handling business when you can’t stand business

About Racheal:
 
As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and best-selling author, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 10 years she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes. In fact, Racheal is a sought after speaker on entrepreneurship, marketing, and productivity and has been featured by the US Chamber of Commerce, Forbes Coaching Council, Female Entrepreneur Association, and more. Her real passion, though, is supporting savvy, soulful women as they implement the strategy, systems, and support to uncomplicate their business so they can work less and live more.

You can learn more about Racheal at
- rachealcook.com
Follow on IG at rachealcook

About Your Host:

Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a branding and marketing agency that helps service based solopreneurs turn their passions into profitable businesses.

You can learn more about Jacinta at
- socialcircleinc.com
- Follow on IG at jacinta_gandy
- Follow on FB at jacintagandy

Thank you for listening! Please subscribe, rate and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast. 

Monthly Giveaway: 

Leave this show a review on iTunes or Stitcher, screenshot the review and send it to us at [email protected] and you'll be entered to win a $50 amazon gift card! 

At first, it might be surprising to be told by a stylist that clothing is the last thing you should think about when planning a brand photoshoot.

But you should trust her on this one! Trish Taylor has some incredible insights on this topic, having undergone the process of building her business from the ground up while struggling with health issues and self-acceptance that made it really difficult to step in front of the camera. 

Trish was able to overcome the challenges she faced, and as a brand embodiment coach, she shares exactly how she did it. In this episode, Trish helps us put mind over matter and discover what is truly important when planning a brand photoshoot. 

How could an authentic brand photoshoot provide a boost to your business- and your confidence?

About Trish:

Trish Taylor is a stylist and a brand embodiment coach who is committed to helping heart-centered, online entrepreneurs align their outside with their inside so they can create magnetizing content and feel worthy of their expertise. She leverages her unique experiences as a celebrity stylist and counselor to empower and equip purpose-driven entrepreneurs and mindful course creators with the mindset shifts AND stylish tools they need to step into the most confident version of themselves.

When this rain-lovin’ California introvert isn’t busy transforming internet shy girls into their truest self, you can find her rock climbing, talking to her plant babies, or indulging in her favorite gluten-free chocolate chip cookies.

You can learn more about Trish at:
- trishtaylor.co
- @trishtaylorstyling

About Your Host:

Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a branding and marketing agency that helps service based solopreneurs turn their passions into profitable businesses.

You can learn more about Jacinta at
- socialcircleinc.com
- Follow on IG at jacinta_gandy
- Follow on FB at jacintagandy

Join the Hustle With Purpose Podcast Insiders Facebook community to continue the conversation, interact with our podcast guests, and participate in our weekly giveaways and freebies!

Thank you for listening! Please subscribe, rate and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast. 

Monthly Giveaway: 

Leave this show a review on iTunes or Stitcher, screenshot the review and send it to us at [email protected] and you'll be entered to win a $50 amazon gift card! 

I see it all the time...

You fall in love with a pretty color scheme, typography set, or website and immediately decide that this is what you want your brand to look like. So you immediately jump into action and create it. And you're happy for a little while. However as the newness wears off, you find yourself eyeing other gorgeous brands and websites, and start feeling like another rebrand is in order.

Sound familar?

Listen to this episode to learn 5 not-so-obvious signs you may need a brand refresh.

Read the full blog post at: http://socialcircleinc.com/brand-refresh/
Download the FREE Brand Clarity Guide

Tools & Resources Mentioned:
- Canva
- Adobe XD
- Divine Naturals

Related Resources:
- The Branding Suite
- 9 Ways to Instantly Improve Your Website

About Your Host:

Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a branding and marketing agency that helps service based solopreneurs turn their passions into profitable businesses.

You can learn more about Jacinta at
- socialcircleinc.com
- Follow on IG at jacinta_gandy
- Follow on FB at jacintagandy

Join the Hustle With Purpose Podcast Insiders Facebook community to continue the conversation, interact with our podcast guests, and participate in our weekly giveaways and freebies!

Thank you for listening! Please subscribe, rate and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast. 

Monthly Giveaway: 

Leave this show a review on iTunes or Stitcher, screenshot the review and send it to us at [email protected] and you'll be entered to win a $50 amazon gift card! 

International non-profit worker and humanitarian Kerrionne Philips got her start by writing a spirituality-based wellness blog. The principles that she considered to be important in her own life carried messages that she felt needed to be shared with women everywhere, encouraging them to live well and rise to their full potential. 

Kerrionne then branched out into other areas that she felt passionate about, sharing more insightful advice for women and eventually writing a book. Kerrionne’s timely reminder that our health is all we have resonates even more powerfully as nations across the world continue to battle COVID-19. 

In this episode, Kerrionne shares some tips for anyone who wants to live more intentionally and begin to prioritize their health. 

How could prioritizing your health and well-being improve your business- and your life? 

About Kerionne:
Kerrionne Phillips is an author, wellness blogger, and humanitarian with a passion for helping others live whole, healthy, and enriched lives. A native of New Orleans, LA, she has served internationally in Haiti and Mexico as well as numerous non-profit organizations throughout the U.S. She traveled for 1.5 years with the internationally acclaimed Silver Ring Thing organization, speaking to more than 50,000 youth and young adults on the importance of purity and healthy relationships. Kerrionne currently works at Wellspring Living, an organization serving women and young girls that are survivors of or at risk for sex trafficking. She is committed to inspiring youth and women to rise above the circumstances of life to become who God created them to be.

You can learn more about Kerrionne at:
- cultivatingkerri.com
- Follow on IG at @cultivatingkerri

About Your Host:

Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a branding and marketing agency that helps service based solopreneurs turn their passions into profitable businesses.

You can learn more about Jacinta at
- socialcircleinc.com
- Follow on IG at jacinta_gandy
- Follow on FB at jacintagandy

Join the Hustle With Purpose Podcast Insiders Facebook community to continue the conversation, interact with our podcast guests, and participate in our weekly giveaways and freebies!

Thank you for listening! Please subscribe, rate and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast. 

Monthly Giveaway: 

Leave this show a review on iTunes or Stitcher, screenshot the review and send it to us at [email protected] and you'll be entered to win a $50 amazon gift card! 

While attending university, Hannah King was taught a crucial business principle that would impact her life: rather than creating a product or business and then looking for customers, you need to identify a problem or need first, and design your product or business to solve it.

Being Guatemalan-American and visiting the small villages of Guatemala during her school breaks opened her eyes to an issue that the indigenous people faced. Their traditional artwork and handmade products were beautiful and unique, but when tourism slowed, they struggled to make sales.

Hannah recognized the need for a platform for these artists, similar to what U.S. artisans have to promote their products online. Thus, after winning a business competition from her school which gave her start-up funds, her business Woven Futures was born. 

In this episode, Hannah shares the background of her incredible entrepreneurial journey and gives insight to other young entrepreneurs looking to get their start. 

How can you meet a need or fill a gap in your community through your business? 

About Hannah:
Hannah King is the founder of Woven Futures, an ethical fashion company with a mission of preserving Latin American Textiles and Indigenous artisan techniques through modern and sustainable fashion. 

She began Woven while in college, after she spent the summer in her home country of Guatemala. There she met several indigenous artisans that made incredible textile pieces, but struggled to sell them. 

As a Guatemalan-American, Hannah knew that she had the unique ability to unite both cultures through something as universal as fashion. 

Woven Futures now employs over 60 artisans in Guatemala and make 100% organic, plant-based, and up-cycled women’s fashion & accessories that not only help preserve cultures but also empower the people who make them. Hannah has since quit her full-time job to go full time on her business and continue to expand Woven Future's mission.

Learn more about Hannah at:
Shop ethically and sustainably made fashion at wovenfutures.com
Follow Hannah on IG at @wovenfutures

About Your Host:

Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a branding and marketing agency that helps service based solopreneurs turn their passions into profitable businesses.

You can learn more about Jacinta at
- socialcircleinc.com
- Follow on IG at jacinta_gandy
- Follow on FB at jacintagandy

Join the Hustle With Purpose Podcast Insiders Facebook community to continue the conversation, interact with our podcast guests, and participate in our weekly giveaways and freebies!

Thank you for listening! Please subscribe, rate and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast. 

Monthly Giveaway: 

Leave this show a review on iTunes or Stitcher, screenshot the review and send it to us at [email protected] and you'll be entered to win a $50 amazon gift card! 

It seems like every day there’s a new website platform being unveiled! In this crowded space, it’s often difficult to decide which platform is right for your business. 

In this episode, I'm breaking down four of our favorites along with a simple guide to choosing the best website platform for your specific business needs. 

Ready to stop DIY-ing and get serious about your branding and website design? Book your free discovery call today - now booking spots for 2021!

No time to listen? Check out my recent blog post on this topic.

About Your Host:

Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a branding and marketing agency that helps service based solopreneurs turn their passions into profitable businesses.

You can learn more about Jacinta at
- socialcircleinc.com
- Follow on IG at jacinta_gandy
- Follow on FB at jacintagandy

Join the Hustle With Purpose Podcast Insiders Facebook community to continue the conversation, interact with our podcast guests, and participate in our weekly giveaways and freebies!

Thank you for listening! Please subscribe, rate and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast. 

Monthly Giveaway: 

Leave this show a review on iTunes or Stitcher, screenshot the review and send it to us at [email protected] and you'll be entered to win a $50 amazon gift card! 

Leslie Lyons has achieved some impressive results along her entrepreneurial journey. As the Founder of Chicago’s popular Bombshell Movement Studio, host of the Beyond the Pole podcast, women’s leadership coach, and business leader for movement studios nationwide, Leslie is undeniably a strong leader in her life and her business.

But without being able to identify and integrate with her Enneagram number, that trip to business success and true leadership may have been a much longer, rockier road. 

Leslie is a type 8 on the Enneagram personality assessment, a methodology that helps individuals identify their personality type and the fears and motivations that are behind the actions they take. 

Unlocking this kind of knowledge, and then acting on it, is one of the most impactful steps Leslie took as an entrepreneur, that changed her leadership style and her path in life. On this episode, she shares incredible insights about how self-development and coaching based on a deep understanding of your personality can enable you to tap into your potential.

How could learning your Enneagram number change the way you lead in your business and in your life? 

About Leslie:

Leslie Lyons is the Founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole: Tales from the CEO podcast, and a sales and leadership coach for female entrepreneurs. With a background in corporate sales, youth ministry (yes-she’s a Christian and the owner of a pole studio!), and as a leader for studio owners throughout the US, Leslie has spent her life pouring into women emotionally and spiritually. Now, more than ever, her dedication to helping entrepreneurial women lead with their heart and head is the exact type of leadership we need.

You can learn more about Leslie at:
- lesliedlyons.com
- Follow on IG at @lesliedlyons

About Your Host:

Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a branding and marketing agency that helps service based solopreneurs turn their passions into profitable businesses.

You can learn more about Jacinta at
- socialcircleinc.com
- Follow on IG at jacinta_gandy
- Follow on FB at jacintagandy

Join the Hustle With Purpose Podcast Insiders Facebook community to continue the conversation, interact with our podcast guests, and participate in our weekly giveaways and freebies!

Thank you for listening! Please subscribe, rate and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast. 

Monthly Giveaway: 

Leave this show a review on iTunes or Stitcher, screenshot the review and send it to us at [email protected] and you'll be entered to win a $50 amazon gift card! 

It’s a wonder that serial entrepreneur Katrina Garnes finds time to sleep. Between her 9-to-5 position as Director of Marketing and Communications in higher education, her role as Founder and CEO of Cold Storm Media Productions LLC and Delectable Vending LLC, and her recently launched coaching website, Katrina is constantly in action, making carer moves and securing her multiple streams of income. 

But Katrina will be the first to tell you- being an entrepreneur with multiple side hustles and “passive” income streams isn’t the laid-back, glamorized career that social media influencers often make it out to be. 

Running a business (or two, or three) takes a great deal of hard work, personal dedication, and countless long nights and weekends spent pursuing your passion and creating a financial safety net. This allows you to plan your “exit strategy” and establish a name for yourself- requiring years of work before you get to sip those cocktails while you work from the beach (seriously, social media influencers- no one does that). 

In this episode, Katrina reveals the reality of running an entrepreneurial empire, and offers advice for anyone just starting out. 

How can you set yourself and your business up for financial success? 

About Katrina:

Katrina Garnes has been an entrepreneur juggling multiple businesses and media opportunities since graduating from Francis Marion University with her Bachelor’s in Mass Communications. She has been a side-hustle queen, working a 9 to 5 job serving as Director of Marketing and Communications, while juggling the role of being Founder and CEO of Cold Storm Media Productions LLC and Delectable Vending LLC.

You can learn more about Katrina at:
- katrinagarnes.com
- Follow on IG at @katrinagarnes

About Your Host:

Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a branding and marketing agency that helps service based solopreneurs turn their passions into profitable businesses.

You can learn more about Jacinta at
- socialcircleinc.com
- Follow on IG at jacinta_gandy
- Follow on FB at jacintagandy

Join the Hustle With Purpose Podcast Insiders Facebook community to continue the conversation, interact with our podcast guests, and participate in our weekly giveaways and freebies!

Thank you for listening! Please subscribe, rate and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast. 

Monthly Giveaway: 

Leave this show a review on iTunes or Stitcher, screenshot the review and send it to us at [email protected] and you'll be entered to win a $50 amazon gift card!