In this episode, Bill Ratliff, owner of Right Way Heating and Cooling, shares his journey of transforming his business philosophy from a focus on profits to building a robust system that prioritizes customer service and employee development. Discover the importance of not cashing out too early, investing in growth, and why a company should be built around systems, not employees. Bill's approach to hiring based on personality and potential, coupled with a comprehensive training program, has led to a team that delivers consistent, high-quality service, reflected in their strong customer ratings. We also explore the challenges of scaling a business, the value of learning from failures, and the significance of making smart decisions based on the wisdom of Luke 14. Bill's story is a testament to the power of persistence, faith, and a clear vision in achieving long-term success. Whether you're starting your HVAC business or aiming to reach new heights, this episode is packed with insights to help you build your 'car' and drive your business forward. Don't miss out on the valuable lessons and strategies shared by one of the industry's most successful leaders. What You'll Learn:

• The key to building a sustainable HVAC business
• How to create a system-focused company culture
• Strategies for effective employee training and development
• The importance of customer service in business growth
• Overcoming challenges and learning from business failures

HVACMarketers.com The HVAC Heroes Podcast Text Alex @ (513) 845-1675 – Say Hi! I would love to hear your feedback, pros & cons! Please leave us a review!

In this episode of HVAC Heroes, we delve into the world of HVAC business growth and management. Primarily focusing on marketing strategies, customer engagement, and the challenges of content creation within the home services industry.

Jen Wagner shares the journey of the marketing strategies employed by BOSS Services, a home services company. Jen Wagner, Marketing Manager of BOSS Services, emphasizes the importance of community involvement and creating memorable experiences for clients. Using data analytics, the company tailors its marketing efforts based on customer demographics, interests, and behaviors. They have strategic outreach through various channels, including social media, text messaging, and targeted advertising on platforms like Facebook and streaming services. Jen highlights the significance of understanding the customer base to optimize marketing spend and avoid waste.

Jen also discusses the value of continuous engagement with existing customers, particularly through maintaining memberships and the challenges of scheduling regular service appointments. They stress the importance of multiple touchpoints and personalized follow-ups to strengthen customer relationships. This approach is reinforced by their responsive customer service, where they send out gift baskets or flowers to address service delays or client life events, fostering long-term loyalty.

Additionally, Jen notes that Boss Services analyzes their entire customer list to understand its target audience better and refine its marketing strategies. She underscores the effectiveness of direct mail within certain zip codes and the importance of adapting messaging for different services offered by the company.

The episode concludes with a discussion on the proper use of social media, advocating for authenticity and relatability over polished content. Jen suggests incentivizing technicians to provide raw footage for social media to increase engagement and demonstrate the company's services in a relatable manner. HVACMarketers.com The HVAC Heroes Podcast Text Alex @ (513) 845-1675 – Say Hi! I would love to hear your feedback, pros & cons! Please leave us a review!

In this episode of HVAC Heroes, we dive into the insightful world of HVAC business growth and management. Join us as we unravel the entrepreneurial journey of Mark Pfeiffer, a seasoned HVAC business owner who started from scratch, and has since navigated the complexities of scaling a business with courage and strategic foresight. In this episode, Mark shares his invaluable experiences, from the initial challenges of starting a business to the intricacies of organizational structure and the power of dreaming big.

Mark emphasizes the importance of understanding your 'why' to fuel motivation and give meaning to your goals. He also discusses the nuances of consulting, recognizing that personal growth and adaptation are essential for implementing advice that may not naturally align with your personality.

This episode is a treasure trove of wisdom for HVAC business owners seeking to expand their operations while maintaining integrity and customer satisfaction. Tune in to gain a graduate-level understanding of the fine lines in business ethics, the technicalities of people management, and the long-term rewards of playing the long game in the HVAC industry.

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The HVAC Heroes Podcast Text Alex @ (513) 845-1675 – Say Hi! I would love to hear your feedback, pros & cons! Please leave us a review!

In this episode of HVAC Heroes, we welcome Krista Landen, the Marketing and IT Manager at Gulfshore Air, who has played a pivotal role in the company's remarkable growth journey.

Krista takes us through her 12-year evolution with Gulfshore Air, detailing how the company surged from generating $1.2 million to over $5 million in revenue. This impressive feat was achieved through a blend of innovative marketing strategies and a strong focus on community engagement and customer relationships.

Throughout the episode, Krista highlights how Gulfshore Air leveraged customer referrals and local community events to build a trustworthy brand in the HVAC industry. She delves into the art of balancing traditional marketing with digital outreach, and how this mix helped them connect more deeply with their customers.

Krista also shares her insights on adapting to market changes and challenges in the HVAC industry, emphasizing the importance of customer-centric approaches in HVAC business growth. You'll gain valuable lessons on using referral programs, social media engagement, and local community participation to bolster business growth.

For HVAC business owners aiming to scale their operations while maintaining strong community ties, Krista's story at Gulfshore Air offers an inspiring blueprint for success!

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In this episode of HVAC Heroes, we sit down with Chris Crawford, an HVAC entrepreneur with an incredible track record of exponential growth.

Chris shares his journey from military aircraft mechanic to taking over and rapidly scaling multiple HVAC businesses. He grew Abacus' HVAC division from $0 to $20 million in just two years. At Integrity, he took the company from $3 million to over $5 million in two years. And at another company in League City, TX, he grew it from $3 million to $8 million in only two years.

But rapid growth isn't always the answer. Now, with his current company Spring Branch Air Conditioning, Chris explains why he's taking a different approach focused on slower, organic growth.

You'll learn Chris' tactics for quickly growing HVAC companies, including how he leveraged existing customer bases to expand into new service offerings. He also shares invaluable insights on using video marketing to attract new customers.

Chris stresses the importance of company culture and taking care of your people first. He offers wisdom on having your technicians focus on consultative conversations instead of traditional sales pitches.

If you're an HVAC business owner looking to scale your company to the next level, you won't want to miss Chris' incredible growth strategies in this episode.

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The HVAC Heroes Podcast Text Alex @ (513) 845-1675 – Say Hi! I would love to hear your feedback, pros & cons! Please leave us a review!