Hybrid Ministry

By Nick ClasonBusiness Religion & Spirituality Christianity Technology Marketing

Hybrid Ministry episodes

July 25, 2024 Episode 107: A Gen-Zer's Take on Hybrid Ministry
🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
💥[CUSTOM] Hybrid Coaching💥
https://www.hybridministry.xyz/articles/coaching
======================================
DESCRIPTION
In this video, a Gen-Zer shares their perspective on the future of ministry, specifically focusing on the concept of hybrid ministry. Exploring how technology and traditional practices can blend to create a more inclusive and engaging worship experience, this insightful discussion provides a fresh take on how ministries can adapt to meet the needs of the digital age. If you're curious about how the younger generation views the evolution of ministry, this video is a must-watch!
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/107
//STOP POSTING ANNOUNCEMENTS
https://www.youtube.com/watch?v=slB0Rmf_X0c&t=20s
[THE PARKVIEW ONE]
//HOW IT ALL STARTED
https://www.youtube.com/watch?v=q0L-Dxhs7cI&t=232s
👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
======================================
🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym
📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email
🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook
======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid
BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym
OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit
AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv
TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa
--------------
🕰️TIMECODES
00:00 A Gen Zer's Take on Hybrid Ministry
01:30 What was your first impression of Hybrid Ministry?
03:01 Did it ever feel like we were trying too hard?
03:52 What has been your relationship with digital?
06:04 What did you think of all this hybrid?
07:08 After all this: Summarize your opinion
09:50 How Digital enhances in-person
12:56 What are the challenges of a Hybrid Space?
14:38 Does Editing Really Matter?
18:54 The Most Surprising Thing from the last year
20:42 The Final Word
--------------
✍️TRANSCRIPT
00;00;00;00 - 00;00;23;54
Nick Clason
Hey, what is up, everybody? Welcome to the Hybrid Ministry show. This is a fun, actually interview episode. So for those of you who have been watching following along over the last year or so, I've mentioned my resident, his name is Caleb. now a nickname. Call him flywheel. because he was in his residence, group Learning project, and he needed to read, from good to great.
00;00;23;54 - 00;00;42;15
Nick Clason
And he knew to read the flywheel chapter. And so I called him flywheel. and he now calls me Thunder Dog because I'm a Oklahoma City Thunder fan. but anyway, he's been with us for a year now, and I actually, I wanted to get his take, today, we actually said goodbye to him. we had, like, a breakfast at our house with him, my family.
00;00;42;20 - 00;00;56;20
Nick Clason
and so he's heading back home, but I want to get his take on what it was like, to work in a hybrid ministry environment. Like, you know, as a resident, you really get a lot of choices on that. And so, since he didn't get a lot of choices, I want to be like, hey, what do you think?
00;00;56;32 - 00;01;16;03
Nick Clason
What are you going to keep? What are you going to get go away from? and so I'm excited to have you kind of sit in on this interview, just conversation informal, him and I and just kind of his experience in this sort of hybrid space. So. Hope you enjoy. if this is helpful to you or anyone else that you might think, give it a like, give it a share.
00;01;16;18 - 00;01;21;23
Nick Clason
give it a subscribe. All those things are incredibly helpful to us. So without any further ado, the exclusive
00;01;21;23 - 00;01;24;25
Nick Clason
one and only Flywheel Caleb Maeda interview.
00;01;26;03 - 00;01;48;33
Nick Clason
Well, I'm here with Flywheel Maeda.
Caleb Maeda
Hey.
so I don't know, like, I don't know. You came into my world, and I told you that hybrid ministry, digital ministry, all that stuff mattered. so. So take us back.
00;01;48;35 - 00;01;53;40
Nick Clason
Take me back to when you, like, started with me at, like back in Chicago. Yeah. Well,
00;01;53;40 - 00;01;57;55
Caleb Maeda
yeah. So back in Chicago is like my first church job. Like in general.
00;01;58;50 - 00;02;11;09
Caleb Maeda
so I wasn't really sure how anything worked. So I think that really started, like, my mind set on, like, hybrid ministry because, like, I didn't have any previous, like, things I was holding on to, like, I had. youth group that I grew up in, but it was pretty different. And also coming out of like the pandemic. yeah. Like it like made sense. And then when I saw it working and like I saw because like the model that you guys used with like the connect groups that like, met in the homes and then watched it and like, interact with it. I thought that was like super cool. And so then also getting to like work on that show and like helped produce a little bit and like run some of this stuff like I like immediately saw the value and also like, like just being a younger person. Like I grew up watching YouTube like like the people that I like, loved growing up or like YouTubers and so like the value of that platform with this generation. I think I also kind of related to and so like from the get go, I was kind of brought in, I was like, yeah, this is legit, I agree. I mean.
00;02;58;06 - 00;03;03;59
Nick Clason
Did you ever, did you ever feel like, oh, these guys are trying to be YouTubers and they're old?
00;03;08;22 - 00;03;23;42
Caleb Maeda
No, because I think at the time it was honestly like the stuff that I was working on at Parkview is like the search for Chuck the duck that summer. And so, like, it was not stupid enough, but it was it was stupid enough that it was like these guys, like, they're clearly not doing this for clout. Like, I don't know any 30 year old man who's like, you know, it'd be really cool searching for a fake rubber duck for an entire summer, you know? And so I never I never got that kind of vibe just because of the nature of what we were doing.
00;03;35;15 - 00;03;42;54
Nick Clason
Yeah. Okay, so then you, after your time with us in Chicago, you go and you work at your home church for a little bit, right? And just interning? Yeah, mostly in the arena of worship.
00;03;50;12 - 00;04;05;10
Caleb Maeda
No, I was is youth for the first school year, and then it was worship the second school year. What was their relationship with digital social media hybrid? I mean, so they're they're your typical like evangelical covenant, like multi-site church. So they're like they're with it, but they're not sure
00;04;05;19 - 00;04;24;37
Nick Clason
I wonder how many evangelical covenant multi-site churches or like you say, typical.
00;04;24;12 - 00;04;38;10
Caleb Maeda
I actually don't know. It's a thing in Minnesota, I guess, from where I grew up. But, so they do have a value of social media, but they're not quite as consistent like they don't have, I don't think. And granted, when I was there, their social media platform was we didn't have students over Christmas break. So like, let's make something fun. And like that was it other than like announcements for events and stuff. Yeah. And now these days it's a little bit more like, you know, the trends where like, you see a guy, like, fall off a stretcher and then it's someone rolling and say, like, you should get to like, you know, those classes.
00;04;38;13 - 00;04;54;21
Nick Clason
I think you need only do some of this.
00;04;38;13 - 00;04;54;21
Caleb Maeda
I saw one the other day. We should do. but so like, they've started doing some more of that stuff in the past year or so. And so I think it's, it's done an uptick, but it's not as fleshed out as, like what we're doing here of like two posts a day, you know, that kind of, yeah.
00;04;54;26 - 00;05;18;11
Caleb Maeda
And they don't like a good day. Yeah. And they don't they don't do, like, fun content, like drafts or like things like that. The students other than, like pictures for, like recaps of events and stuff, they're not super on the pages. It's mostly like announcement based stuff. Yeah, yeah. Which like is a is a pretty like standard operating procedure for like churches and social media.
00;05;18;12 - 00;05;24;09
Nick Clason
Yeah. have a whole video linked right here about, you should also be posting announcements.
00;05;24;09 - 00;05;33;40
Caleb Maeda
You Should link to Parkview one to like, I only saw one at a time.
00;05;24;09 - 00;05;33;40
Nick Clason
I can only do one. We have it. We did it. We did.
00;05;33;40 - 00;05;36;36
Caleb Maeda
Really? Yeah. I didn't know that.
00;05;33;40 - 00;05;36;36
Nick Clason
I know you didn't. That's why you link to, like, three times in your last teaching video.
00;05;36;40 - 00;05;51;29
Nick Clason
Don't worry about this link to it here. This link I thought you could. You get one. You get one card per video. There you go. I didn't know that YouTube. I didn't know that one. I'm getting exposed right now. I thought I'd never mind. It's like we can talk about that later, but, Okay, so then
00;05;51;29 - 00;05;55;43
Nick Clason
then you come here and we are.
00;05;55;47 - 00;05;57;55
Nick Clason
What we're doing is very different.
00;05;57;55 - 00;06;09;14
Nick Clason
the Parkview one, by the way. I'll link it down in the description. You can watch it. It's like the 100th episode. 100th episode. How it all started. It's pretty pog. Yeah, I think it was a good one. It was a good one. but anyway,
00;06;09;14 - 00;06;12;23
Nick Clason
you come down here and it's different.
00;06;12;28 - 00;06;26;51
Nick Clason
Put it, put aside your people pleasing nature. Like, just give me the raw, unfiltered, like, what do you think?
00;06;26;51 - 00;06;48;29
Caleb Maeda
I mean, again, like, I, I agreed with what we were doing because I think of my experience at Parkview. I think for me, once we started doing or like trying to make students on the page more of a priority, that was kind of the shift that I was more on board with just because like, yeah, like the the one I struggled with the most were those like the no, it or not dancing TikToks that we did, I freaking I like I'm not a dancer, so I hated them, but like, I hated them cause I
00;06;48;29 - 00;07;14;43
Nick Clason
was not a dancer. Not for like strategy reasons. but once we started getting students on the page, I think that was where I started feeling like, yeah, we're doing something that, like, is cool. so yeah, yeah, that was kind of my first. So, you are heading, like off on your own at some point. At some point we don't know what's next.
00;07;14;48 - 00;07;37;26
Nick Clason
Yeah. But like, what are your thoughts on, like. All right, I'm about to be my own youth pastor, and I just did a, summer internship and then a full year long residency, with, church and youth pastors who are fully bought into, like, digital, like. Yeah. First of all, summarize your opinion
00;07;37;26 - 00;07;40;47
Nick Clason
like, you just you gave a lot of different like examples of like summarize like, yeah.
00;07;40;51 - 00;07;44;10
Nick Clason
Do you think it's like worth it valuable.
00;07;44;10 - 00;07;50;41
Nick Clason
And then like how would you yeah. How would you tell people like here's how it's working on
00;07;50;41 - 00;07;57;25
Nick Clason
like the inside of it because like, you know, if anyone follows me or listen to my stuff like they hear me reference it, talk about what we do.
00;07;57;25 - 00;08;00;45
Nick Clason
But like, you got to see, like, firsthand and like, just be honest.
00;08;00;45 - 00;08;05;52
Nick Clason
Like, are you like, I don't know, I don't know if it's working or not. Yeah. I mean, I think, I think the
00;08;05;52 - 00;08;25;31
Caleb Maeda
things that have been working the most has been getting students involved on the page, not even in terms of like on the page traction as much as like in person traction, because I think I think like with the social challenge that we did with the Hot Wings thing that we did like, it was a lot of kids saying like, hey, how can I be on screen?
00;08;25;41 - 00;08;38;03
Caleb Maeda
You know, this is what it was. It was how can I what can I do? Yeah. And like, well, that shouldn't be your only motivation to like, do these things. I think it lended itself great to increasing like the desire to like, serve
00;08;38;03 - 00;08;56;03
Caleb Maeda
or like well and like there, like you said, like what's normal to them. Yeah. Like and the option to like be on social media or be on YouTube is like a little bit, well, because like, I remember growing up and like seeing all my favorite YouTubers and thinking like, man, I wish I could do that, but I don't know how to do this.
00;08;56;03 - 00;09;24;01
Caleb Maeda
I don't know how to do this. And so I think it's a really great way for students to even live that little piece of them who, like, they don't know how to set up a studio. They don't know what lights are. Yeah, I don't know what that is. that's Jake. Yeah it is. Jake. Shout out to Jake I love you, but, like they it's it's an experience for them to get to like, live that out a little bit and then also do it in like a safe context where like, it's like, I don't know, it's safe for the family content.
00;09;24;01 - 00;09;39;47
Caleb Maeda
Like I think also just like the opportunity, the whole family. Yeah. It is like the opportunity to just like replace one video, I think in a kids feed is like a win in my opinion, because of just like the nature of social media, you know, like we can get into the whole of like comparing our lives and stuff.
00;09;39;49 - 00;09;48;01
Caleb Maeda
Yeah. Or like we can watch stupid people draft like, pizza toppings and pick Palios number one. Yeah. You know, was the decision ever I agree,
00;09;48;01 - 00;10;03;43
Nick Clason
okay. So off you go. Yeah. What's your what's your well what's your like as of today. Date of recording all that stuff like. Yeah. What do you think your future relationship with like digital and hybrid is going to I obviously yeah.
00;10;03;45 - 00;10;23;16
Nick Clason
You you don't know where you're headed like I guess pie in the sky. Like what would be the hope. The hope would be to recreate this just in the north? yeah. Like I said, like, I, I think that what we're doing is working. I think, again, like, I don't think it's as much about the followers on the page.
00;10;23;16 - 00;10;44;22
Nick Clason
It's more about what we're seeing in the room, you know, like, even like just seeing some of the kids drafting against each other and like, the relationships that are getting built, like, even within that, like you're getting pairs of, like two students who, like, wouldn't typically talk to each other and now they're being forced to like, draft something and like, communicate and like that can make them walk away with some form of connection.
00;10;44;27 - 00;11;09;27
Caleb Maeda
And so I think those are the things that I like about what we're doing. and so I would definitely want to, to create something like that. That's like students on the page driven. Yeah. where it's all about like it's a tool to use that to build community at our, at our group. Yeah. I mean, I think like the way that I've laid out because like, what you're talking about, even two is like, your strategy is like coming at it from like a different even angle.
00;11;09;27 - 00;11;37;57
Nick Clason
Yeah. So like my strategy is like, do fun and silly and stupid content to like, just get on people's feeds and get their attention. Yeah. Maybe you guys have a follow, maybe like start showing up more and more in their algorithm. Yeah. Then sprinkle in teaching content things that like are meaningful and spiritual and whatever, but then have that push them then further down the funnel to like our long form video on YouTube, which then always has like a next step.
Caleb Maeda00;11;55;49
Nick Clason
Yeah. Well and then like also being able to use the YouTube kind of like we did literally like on Sunday where we took the QR code to the baptism series and like that's how we're pushing kids to baptism now as they can go through that class. Like I think having that as also like a resource page on top of the other benefits has been really cool.
00;11;55;54 - 00;12;32;18
Nick Clason
Yeah. But it's like, I guess what's interesting is like how you're saying, like, you see the value of digital and how it plays in the room even, you know, and like, yeah, that's a different benefit than I often even talk about. Yeah. On here. Right. Like I'm always just saying like online to like walk down the funnel, but like you're saying like even if that doesn't happen, like our current pool of students that exist, like we see them interacting and engaging with us because like, yeah, I think a lot of times digital is a process for like how to reach outsiders.
00;12;32;23 - 00;12;53;42
Caleb Maeda
And you're seeing it as like, yeah, but also it can yeah, increase the experience for insiders. Yeah for sure. And like also like I mean it's also a great like invite way because you can be like, hey, the friend from school that doesn't typically go to church. When I come to church to try to be in a YouTube video, like that's also like a it's like it's multifaceted.
00;12;53;42 - 00;13;13;01
Caleb Maeda
You can use it for a lot of different things. Yeah, yeah. What are some of the or have been some of the challenges of being on the or in the hybrid culture, like what has been asked of you? That has been I think it's just like the time it takes to edit videos takes away from other things that you can do.
00;13;13;05 - 00;13;39;12
Caleb Maeda
and like, like obviously having a team like once we got, you know, the interns kind of cooking on drafts and stuff that lighten the load. But I felt like the first half of my residency, I would come to who's who's. Yeah. So undrafted. But yeah, but I feel like my first chunk of my residency was I would show up and I would edit and like, that was what I did, which like, good because now I can edit and like it's a skill that I can market in the future for non-church related products hiring.
00;13;39;21 - 00;14;02;51
Caleb Maeda
But yeah, shout out, please help me. but so I think that phone number down in the appreciate it. Yeah, yeah. 13 of our viewers I'm poor please. My Venmo is somewhere. Yeah, yeah. But, I think that that was tough for me for a little bit just because also, like, I'm just a relationally driven person. And so like the moments like even in the office that like, Drive Me are like the conversations that I'm having with people.
00;14;02;51 - 00;14;18;38
Caleb Maeda
Yeah. And so I think that was a struggle or at least an adjustment period. But also it was interesting because I went to college for music, but since it was a liberal arts school, I took a couple film classes and I like Learn Premiere in those classes already and so on. I came down here and you're like, yeah, we're going to be editing in premiere.
00;14;18;38 - 00;14;42;48
Caleb Maeda
I was like, I know ripple, delete. I can kind of do that. And so teach people. It was a little bit of like a mixed bag of like adjustment, but also familiarity at the same time. and also just kind of like reprioritizing my schedule to see, like where things fit
00;14;18;38 - 00;14;42;48
Nick Clason
does, does editing matter in your opinion?
00;14;42;53 - 00;15;07;12
Caleb Maeda
yeah, I think it does. I think. Actually, I don't I'm not sure. I think it does. I think in, in terms of, like grabbing attention, like the fastest way to make your content more appealing without adjusting your content is just in the editing. Yeah, but you can you can make a highlight reel of, like, any NBA player and make them look good.
00;15;07;12 - 00;15;39;08
00;14;18;38 - 00;14;42;48
Caleb Maeda
Same with like a YouTube video. Like if you've done rumors of Patrick Williams of Thunder, I really I was watching like a highlight video. I was like, this guy is as good as. Yeah. And so like, I think I think from like, like the, the online perspective of it and also like engagement in the room. Like I think back to when I was a student, if you showed me this like super yellow grainy video with like the white noise in the background, that's like almost as loud as this being, like, I would disengage almost immediately just because like, oh, this is an old video, I don't care.
00;15;39;12 - 00;15;54;56
Caleb Maeda
And so I think that there's that kind of like the production value does serve a purpose, but I think that I think we can get in the weeds a little bit like for our person just because like where the yeah, where the people who are like are doing the editing. So we're like, I hate that I did this and no one would even notice.
00;15;55;09 - 00;16;10;52
Nick Clason
Well, what we're talking like yesterday on stage, like the video on the, photo back to. Yeah. Like you and I could see the, like. Yeah. That the edge was a little bit. Yeah, yeah, yeah. On screen. But yeah, I don't know. But nobody noticed that before I pointed it out, I don't know, I wasn't paying. Oh not right.
00;16;10;55 - 00;16;27;02
Caleb Maeda
Probably not because you didn't spend very much time on that. Yeah at all. But then like I said look you noticed that. Then there's the little thing. And like, that's just part of, I think, being an artist because like, you're never going to be perfect at your craft and like, filmmaking and editing is like an art form. Yeah.
00;16;27;06 - 00;16;43;45
Caleb Maeda
Not to get all weird about it, but like, it is. And so, I think also just like not getting caught up in that, I think is important because there is a level of production value that is valuable. But I think, you know, any time we get so caught up in the production value that we're not thinking about the content, I think that's where we're going to fall into things.
00;16;43;45 - 00;17;01;32
Caleb Maeda
So at the end of the day, we should be delivering good content to our kids because that's what we're here for. Yeah, I agree, but reach out to either of us if you need anything. Yeah, please. Haha. Well, aim for real. Like how much? And our lives changing. Yeah, that's also true dude. Also like starry I'm going to talk about stars.
00;17;01;36 - 00;17;18;05
Caleb Maeda
Shout out to starry. I freaking love this dude and I've never even talked to him. I remember I started when I was doing the Hot Wings video. I started talking to him just like before the videos, just like, hey man, houses are gone. I love you bro. Yeah. And like, like just the ideas you need to build that connection with a dude in India is really cool.
00;17;18;05 - 00;17;31;13
Caleb Maeda
Yeah. And like, you would tell me some of the things that he would say back in like, I don't know, it was just really cool to like, build that with a dude I've never actually spoken to. And the only reason that happened was because we got to a point where, like, we need someone to help us edit and we found a dude on Fiverr.
00;17;31;13 - 00;18;02;09
Nick Clason
Yeah, yeah, yeah, don't don't tell Fiverr that we don't. I mean, to them we didn't we met him through the Google. We so so yeah. interesting. there's a lot, a lot more ministry opportunities, I think, from this than I thought there would be going into it because I thought, I thought that like, like on paper, it sounds like the ministry we're doing is we're doing it for online kids to get connected to church, to hopefully eventually come and then for our kids to have, like, content.
00;18;02;09 - 00;18;23;03
Caleb Maeda
Right. But then there's like the editor who's like discovering Christianity for the first time and like asking questions and stuff. There's like the community that's being built on, like the key kids who are like trying to do the drafts, like all of that extra stuff is stuff that I didn't personally like, think about. And then when I started seeing it like those ended up being the reasons that like, drove me to keep going rather than just the content.
00;18;23;08 - 00;18;46;56
Nick Clason
So what do you what do you think it will look like for you in the future, like because, you know, keeping going, whatever. Like you're quasi being forced to because you're like working and like this is what we're telling you, like, hey, you have to do. But like, yeah, soon you're going to be your own youth pastor working somewhere or for someone or whatever.
00;18;46;56 - 00;19;08;21
Caleb Maeda
Like what? What things do you see yourself? Just like taking most of all of it, honestly, like the the short form, I think that was the other thing. When I came in, I wasn't as big on short form videos as I was the long form videos, just because when I grew up watching YouTube, YouTube was long form videos.
00;19;08;25 - 00;19;28;49
Caleb Maeda
and so taking that and I just look at our, our Instagram reels, it's like, I know, dude, it's friggin nuts. But, yeah. And so I think I'll take a lot of that stuff, especially because, like, it's pretty easy to get a lot of content, like on a Wednesday night, just like sit down with ten kids and you can get like 5 or 6, you know.
00;19;28;54 - 00;20;02;03
Caleb Maeda
And so I think that and I also I think the, the teaching videos stuff, because the there have been a couple churches that I've been looking at, and like their social media is good, but like they just clip their live preachings, which I think is awesome and great and like, that's better than nothing. But I also think that there's something about, the way that we change it for In the Room versus the, the video that I think just makes the video work a little better because we're specifically crafting that part of our message for that medium.
00;20;02;08 - 00;20;31;21
Caleb Maeda
and so I think more work, it's more work, but I think that the payoff is great because also then, like, there's not like the room awkwardness, like there's not the like, con response. And then that frees us up for in the room to do things like table talk and all of that stuff. and also like, just like having your message written down in that form for the long form videos, helps you to say things that I think sometimes, like, I will drop in the room like there's if there's a little fun tidbit that, like, just isn't going to fit in the room, but I really liked it.
00;20;31;21 - 00;20;52;40
Caleb Maeda
Like, I have to say it in the the long form YouTube video. So I think that there's also that kind of added value. But anything else I can think of, probably like, honestly, I probably won't be on the student ministry page as much as I was at the beginning of this. But like, I'm trying to figure out how what does it look like to start this?
00;20;52;40 - 00;21;16;41
Caleb Maeda
Because like I can say on paper, I want all kids to be doing all the drafts all the time. Like if the kids are involved in like, how am I that, you know. Yeah. And so and sometimes it's helpful for them to like see examples. Yeah. And so it's kind of that like that I'm going to try to figure out how to balance that line of like setting the tone but like making sure it's, it's kid first.
00;21;16;46 - 00;21;34;25
Caleb Maeda
and then also like I think finding ways to like do like not only the teaching videos, but like the baptism videos, like courses like that. I think I would also want to pull just because like, I think that that's a great resource page for them that we can pull from. For anytime a kid has questions about baptisms, you can throw them to that.
00;21;34;30 - 00;21;53;32
Nick Clason
yeah. Yeah. And like, you know, you can also expand that. Like, you could even make the workshops that we've been doing into little video series, like, I don't know if there's like a lot of stuff that you can do with playlists and like with. Yeah, having the idea of it being like a course like. Yeah. And like you and I have talked about this a lot, but I think like content for content delivery.
00;21;53;32 - 00;22;09;26
Caleb Maeda
I think YouTube is a better way than live preaching just because like and like again, you've talked about this all the time, but like, I don't know anybody whose primary like learning style is sit down and listen to a lecture for 30 minutes even. You can have the best graphics as you want, like you can have great table talks.
00;22;09;26 - 00;22;27;14
Caleb Maeda
Like I'm not going to pull as much from that as I will from like a ten minute YouTube video with like graphics and like, I don't know, there's just something about the way our brains are wired with our shorter attention spans. I think YouTube is a great medium medium for content delivery in a way that like, we're not getting as much in the room.
00;22;27;16 - 00;22;50;28
Nick Clason
Yeah, I think these days. Yeah. And I mean the again, sky's the limit. Creativity like your, your creativity or lack of creativity is you're like lid on it. So like if you have like a system like we do now where it's like you fill all your messages and everything, like you know, you can at any time play the video that, yeah, the live teaching doesn't work.
00;22;50;33 - 00;23;12;53
Nick Clason
You can play the clips or like, yeah, like we're going to be gone. We were gone for like a conference earlier this year so we could just throw the video up there. Well in like next week we're gone for camp. Yeah on a Sunday. And so your video is broken up into four parts. Yeah. Questions thrown in like so that I can literally hand it off to any volunteer pastor that's back here on staff.
00;23;12;53 - 00;23;34;58
Caleb Maeda
And they can do it pretty seamlessly. Like, yeah, like, yeah, the sky. And that's the thing, if you say learning happens better in like a medium like that, like almost makes you wonder and ask yourself like, how do I, how do I create a hybrid moment between the two? Like I live in the room and like a video.
00;23;35;02 - 00;24;08;05
Caleb Maeda
Yeah. Where like, intersects and is like used strategically for, like a students most optimal way of learning. Yeah. So yeah, I don't know, I think it's, I think it's something that like we haven't tapped into more from like tradition and anything. And I think that school is starting to go this way a little bit like you've heard of like the flipped classroom where they like get a video and then they watch the video at home, and then they do their homework in the classroom, and then they, like, talk to the teacher and work it out in the classroom.
00;24;08;05 - 00;24;38;27
Caleb Maeda
But all of the teaching is done at home through videos. Yeah. And so I think that, like, we're starting to see that shift in like the school realm. And so I think that church should be the next step. just because I think they like I've, we've been saying like, I think it's a much more effective way to deliver content to this generation, because also, like when I think about it, like I can list, you know, a couple topics from like sermons that I've listened to, but like fallout YouTube videos right now that I've been watching, like, I can pull a lot more purely from just like the amount that I can consume in a
00;24;38;27 - 00;25;00;26
Caleb Maeda
sitting. Yeah. You know, like I can consume 30 minutes. Yeah, I can consume 30 minutes of YouTube content more effectively than in the room for, you know, all of those reasons. Yeah. Yeah. So all right well that's it man POG signing out. Score Vikings. Thanks for hanging some video. I'll probably be here on the screen. Yeah. Click it watch it.
00;25;00;26 - 00;25;04;35
Nick Clason
Do the thing. See you next time. Love you stay hybrid. Yeah. Nice.
00;25;05;36 - 00;25;08;28
Nick Clason
I gotta pee. Okay,
00;25;09;49 - 00;25;13;02
Caleb Maeda
Oh.
00;25;13;24 - 00;25;18;35
Nick Clason
I can't wait to hear that. Nice.
26 min
July 18, 2024 Episode 106: Start Your Church Social Media From Scratch
🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
💥[CUSTOM] Hybrid Coaching💥
https://www.hybridministry.xyz/articles/coaching
======================================
DESCRIPTION
Church Social Media and Digital Communication complete starting from scratch guide.
How do you start posting online and to digital if you don't have anything set up yet?
No infrastructure?
No plan?
No video equipment?
This 4th and final episode of the "Hybrid Tools" series will not only show you how to deploy the tools we've discussed in the previous 3 episodes, but will tell you exactly what to start posting to get things going!
PREVIOUS EPISODES:
https://www.youtube.com/playlist?list=PLngXlSr64YaLPfgGH9Nbunic_FErarFIx
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/106
Step #1 Website Builder: Nucleus
//Nucleus Website Builder
https://www.nucleus.church
Step #2 Determine Your Platform
//VidIQ
https://vidiq.com/hybrid
//YouTube for Churches
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
Step #3 What to Start Posting this Week
//Complete Hybrid Guide
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
Step #4 Work Up to More and Better Content
//Metricool
https://metricool.com/
👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
======================================
🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym
📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email
🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook
======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid
BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym
OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit
AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv
TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa
--------------
🕰️TIMECODES
00:00 Church Social Media
01:25 Step #1 Website
03:01 Step #2 Determine Your platform
07:31 Step #3 What to Post This week
13:47 Step #4 Work Up to More and Better Content
--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:14:00
Nick Clason
Church and youth ministry. Social media. Marketing and communications. As we've been exploring in this playlist linked right here at the top of the screen, we have looked at how important having the right
00:00:14:00 - 00:00:31:19
Nick Clason
tool is. I talked about like different softwares that I'm using every single day. I've talked about different pieces of hardware that I'm using every single day as it pertains to cameras and microphones and lighting and then like putting it all together in the platforms that you use.
00:00:31:19 - 00:00:33:17
Nick Clason
But like, if you're watching this and you're like,
00:00:33:17 - 00:00:55:22
Nick Clason
what do I do for my church, social media, for my church marketing? Like, what is the first step if I'm just getting started, if I'm just starting from scratch, where do I go? What do I do? How do I do this? Here's how I would recommend getting started if you have nothing going for you.
00:00:55:22 - 00:00:57:01
Nick Clason
So first and foremost,
00:00:57:01 - 00:01:11:14
Nick Clason
determine the platforms that you want to be on. Okay? Like you got to know where you want to go. If you don't want a TikTok, then don't create a TikTok account. If you don't want YouTube, don't create a YouTube account.
00:01:11:14 - 00:01:16:08
Nick Clason
But if you call me and you're like, hey dude, I'm starting from scratch, what do you recommend?
00:01:16:08 - 00:01:41:11
Nick Clason
So for scalability and sustainability, what I would aim for, first and foremost, let's check this off. The box. Let's make sure you have a church website. If you're in youth ministry, that conversation might not begin with you. You might have a church communications person or something like that that they're doing the website. But if you're in youth ministry, make sure your youth ministry website is actually up to date.
00:01:41:11 - 00:02:08:18
Nick Clason
I can't tell you how many youth pastor websites I go to, and what's on there is like events that have already expired, like events from October and it's like November already or something like that. So get in, make sure and keep your website 100% completely up to date. maybe even send a visitor to it or somebody that doesn't go to your church and ask them, like, does this website look good and makes sense?
00:02:08:18 - 00:02:25:06
Nick Clason
And probably the most important question in that is, does this make sense? Because the fact of the matter is like, if you're in youth ministry and someone else is building your website, you don't have a lot of control over like the look and the feel of it. And then last than the last episode of our playlist, I talked about nucleus, right?
00:02:25:07 - 00:02:45:22
Nick Clason
I talked about, the nucleus website builder. So if you don't have one and you're in the market for one, check them out. They are affordable, their sales team is fantastic. And it's it's a church website, builder for churches. It's not like a WordPress site or something like that. It's like four churches. So check it out, make sure that your website is up to date.
00:02:45:25 - 00:03:08:12
Nick Clason
But then from there, if and when, like people land on your website, they know where to go. They know what to do. It makes sense. It's not confusing. They're not getting turned around. So if your website is good to go, that is like the very, very, very baseline of it. Okay. From there, you need to then determine, like we've talked about, you need you need to determine which platforms you're going to be on.
00:03:08:14 - 00:03:30:04
Nick Clason
Now, for me, because of the virality like potential of short form vertical video, I want to be on them off. And because we're going to be creating, at least I'm going to be creating a lot of short form, vertical based video. And all of the major platforms support short form, vertical based video. Then I'm just going to be on all four of them.
00:03:30:04 - 00:03:58:06
Nick Clason
But if you like have a theological or like preferential stance against one of the social networks for one reason or another, then make your determinations and choose what you want to do. But I would implore you to consider and not overlook the platform of YouTube 95% of teenagers say that they're on YouTube. That is also a corresponding statistic for adults as well.
00:03:58:06 - 00:04:32:28
Nick Clason
Like the majority of people are on YouTube. Now, if you think about what most people's just typical habits are on YouTube, aside from getting on there for entertainment, they're getting on there to ask specific questions. And so if you yourself are also answering specific questions, namely about God and faith and matters of salvation and things that that people might be looking for and and if you don't know the the answers to those things, like you can check out a resource like vid IQ linked down below.
00:04:33:00 - 00:04:56:28
Nick Clason
to kind of give you an idea for what people are searching on YouTube and what keywords are ranked really high. But if you don't want to use a platform like that, use your intuition. I mean pastors and church ministry leaders. Like that's actually what we're doing every single day and every single week when we're coming up with different sermon series that we think people need to and want to hear and explore and learn from.
00:04:56:28 - 00:05:14:25
Nick Clason
Like the whole idea of what YouTubers are trying to do is they're trying to get into people's heads and figure out, like, what are they? What are they asking? So that I can answer so that they'll click my video and so that they'll watch it? Pastors are doing the same thing, right? We're thinking like, what does my congregation need to hear?
00:05:14:25 - 00:05:19:03
Nick Clason
What is my student interested in? What do we look? What are they looking for?
00:05:19:03 - 00:05:36:12
Nick Clason
what do they need? Even though maybe they don't like, want it, you know? And so you're doing the same type of thing. And that's why I recommend in our, YouTube for Youth Ministry playlist, I recommend pre filming your messages. So, so so
00:05:36:12 - 00:05:38:12
Nick Clason
establish a YouTube account.
00:05:38:14 - 00:06:00:00
Nick Clason
And that's going to be like your home base right? Your website, home base, your YouTube is probably your home base for social media. Your longest form, your most like substantial pieces of content are going to live on YouTube. You're going to do long form, videos. And if you have the ability to do teaching videos, we're going to work up to that at one point in time.
00:06:00:00 - 00:06:20:27
Nick Clason
But if you don't have the infrastructure or bandwidth or editing, first and foremost, let me just say I'm available to reach out for coaching. link down below is a link if you are interested in you. You are starting to kind of build this from scratch, but you're getting hung up somewhere or stuck on something, or you just you just want to pick an outsider's brain.
00:06:21:04 - 00:06:52:27
Nick Clason
Click that link, reach out to me, start a conversation. First session is free, and let's just figure this thing out together. But that being said, you're going to work yourself up to full, long form YouTube based videos like that's where you're going to hope to end up. However, if you're just getting started and you want to like, start kind of like dipping your toe in the digital waters, you need to I would recommend that you have all the platforms that you're going to want to start using.
00:06:52:27 - 00:07:11:23
Nick Clason
Now, I don't know what other platforms might kind of burst on the scene here in just a little bit, but as of today, as of right now, what I think is useful and recommended for churches is YouTube, Instagram, TikTok and Facebook. And I would probably rank them in that order.
00:07:11:23 - 00:07:19:20
Nick Clason
that being said, like I said, make your determination like what is going to work for you and your ministry in your context.
00:07:19:20 - 00:07:38:15
Nick Clason
But if you're going to work yourself up to full time YouTube long form accounts, in the meantime, we can start posting things on your shorts feed on YouTube. Okay, so we're going to work ourselves up to it and then to just get started, at a bare minimum, right. Like I have detailed
00:07:38:15 - 00:07:41:12
Nick Clason
an outline here in my 100% completely free e-book.
00:07:41:12 - 00:08:10:12
Nick Clason
You see it here on screen. If you are watching on YouTube, all kinds of different ideas and strategies and things to get you started. But to scale all that back because like, that's my full strategy to post per day, all those things long form video once per week, like all that stuff. But to scale that back to a more manageable, more bite sized and more like, helping someone like you who's starting from scratch with no other, like prior experience and no other infrastructure to get stuff like this done.
00:08:10:14 - 00:08:33:01
Nick Clason
Here's how I would recommend getting started. First of all, on Monday morning, if you have a service on Sunday with a sermon of some sorts on Monday morning, what I would do is I would post a like selfie style less than one minute, because YouTube shorts is a maximum of one minute long. And so if you make all of your short form vertical based videos less than one minute
00:08:33:01 - 00:08:33:20
Nick Clason
they will go.
00:08:33:20 - 00:08:55:08
Nick Clason
You will be able to use that singular piece of content across all platforms YouTube shorts, Instagram Reels, TikTok and Facebook. But on Monday I would do some sort of recap post, and all you're doing is a selfie style video and you are rehashing the sermon. If you're the pastor, this is great because you know your main points.
00:08:55:10 - 00:09:22:17
Nick Clason
You know your takeaway, you know your best illustration. Like just kind of riff on it for 60s like, you know, let's say, let's say yesterday your topic was, you know, living in let living life and community and how to love other sacrificially like Jesus did from first, or not from first, from John chapter 15. So you might hold your phone up and be like, you know, Jesus taught us the idea about living and giving our lives for other people.
00:09:22:23 - 00:09:43:22
Nick Clason
And you just kind of like you can riff on that for 60s. And if you're holding your phone, you can see the little timer, like how long it's taking, right? one thing that I think is good practice is this you're going to be posting this on reels. Okay? Or TikTok or YouTube shorts. And so people may not find it in a quote unquote timely manner.
00:09:43:29 - 00:10:10:28
Nick Clason
And so don't say something like yesterday at church, we talked about like drop that language, just dive straight into what the topic is, because if you want someone to find you, they're not finding you based on your like, calendar of events or the fact that you had church yesterday. So just just go straight to the content plus that like it's the first two seconds of a video or a reel that matters most.
00:10:10:28 - 00:10:31:03
Nick Clason
Getting people right to like, actually hook, pay attention and not leave. And so don't do this. Hey, this is pastor Bill here from, Calvary Church. And don't forget that yesterday we talked about life and community and not forget about the church picnic potluck. But I want to remind you that we, like, drop all that, right? Living life in communities hard.
00:10:31:06 - 00:10:55:13
Nick Clason
How do we do it? Well, Jesus actually gives us a roadmap. You see the difference between those two? Like one dropped the five second intro and the five second fluff, and it helps you, like, then be able to cram more content into your 62nd time limit. And also someone comes across this video three months later. It's okay because the content is still relevant and it's not timestamped in any sort of way.
00:10:55:14 - 00:11:19:07
Nick Clason
Now, if you are long form, filming your videos or posting a live stream, somewhere posted to YouTube, because what you can do then on YouTube is you can link a related video, right? And so if you have a short form video about the topic, you can link a long form video and then you get that person over to that section and that part of your channel, right?
00:11:19:07 - 00:11:47:21
Nick Clason
If YouTube is the the, the home base of your social media, then everything you're doing, you're going to want to get them over there to that thing. And if you create a little end card or a watermark that you put on your videos, it can also point them from other platforms over to YouTube. It can follow like a link in bio, on TikTok or on Instagram, or on Facebook and, and actually in Facebook, you can post a legitimately live, link that can take them to that platform.
00:11:47:21 - 00:12:26:01
Nick Clason
But then on on, let's say Wednesday, what I would do is I, would you like some sort of like devotional type thought? Similar, right. But different and unrelated to the sermon or like, you know, if if we're doing like the life and community and living sacrificially, then on Wednesday, I might just do a quick 62nd blurb video about love and the importance of love and, or or you could do a like a video, with no talking and just some, like some backing track and like some text on it.
00:12:26:01 - 00:12:48:25
Nick Clason
Right. And it's kind of like a how to video. And so you could title it like How to Love Someone and then like are three, three steps to loving Someone who's unlovable. Step one step two, step three. You can post something like that. So again it's it's adjacent or semi tied to your content. But again it it has the the purpose of being evergreen to be found later on down the road.
00:12:48:25 - 00:13:07:15
Nick Clason
And then Friday do something fun, post a bunch of memes post like something that shows your personality. and this is where I would. Even if you're in a church and you're not in youth ministry, this is where I would grab my book and I would start doing some of the things that I recommend. Blind ranking filters on TikTok.
00:13:07:22 - 00:13:25:17
Nick Clason
No, it or not, go to one side of the room of the other with yourself, your volunteers, your staff. you can do like, one of my favorite things is called drafts. And it's like talking about, ranking different, like things in different categories. Seven questions. telepathy. Like, all kinds of different, like, game styles that we've done.
00:13:25:17 - 00:13:43:25
Nick Clason
Again, all of those are listed in my e-book and you can just do like drafts Friday and every single Friday you post a draft, or you can sprinkle in a variety of those different pieces of content. But once you start doing these things on some sort of regular rhythm, some sort of regular clip, then you want to start working yourself
00:13:43:25 - 00:13:46:08
Nick Clason
up to be able to post once a day.
00:13:46:12 - 00:14:13:01
Nick Clason
Right? And my goal, what I do is I post once a day for every day that I work. So if you're in ministry, you probably are off like Friday and Saturday. So I post two months. right now I post two on Sunday, two on 1I2 on Tuesday, two on Wednesday, two on Thursday. but if you know so like if that's your schedule like post on the days that you're on Sunday, Tuesday, Thursday or something like that, like figure out a rhythm within your calendar that you work, don't post on days that you don't work.
00:14:13:01 - 00:14:34:25
Nick Clason
Now, if you want to do some sort of scheduler, you can you can check out, scheduler that I've used in the past called Metro. Cool. it will get the videos on the thing, unlike the platforms, but just being honest like it, I don't think the algorithms really enjoyed it coming from a third party. So it took down a lot of my reach and a lot of my places, especially YouTube.
00:14:35:03 - 00:15:07:26
Nick Clason
And YouTube is, the platform that I'm actually, like, most interested in as a youth pastor in 2024 and beyond. And so I didn't like that my, my reach and my, my views were all down on YouTube and I, I blame that on the third party posting service. But, sometimes it's useful, sometimes it's helpful. if you're only using like, Facebook and Instagram, I do think you can use the meta business suite, to post things, and there is no issue with, throttle down reach because it's not third party, it's from meta directly.
00:15:07:26 - 00:15:27:15
Nick Clason
And so that is that is a worthwhile one. But getting on like TikTok in those type of things, that's that's trickier. and so then all throughout the rest of your week, like what else do you post? Well, you can post some, some photos, like photo dump type things, on your Instagram feed, in Facebook groups, Facebook pages.
00:15:27:17 - 00:15:56:18
Nick Clason
you can also post some a couple of like static graphics and one announcement, one announcement per week. No more than one announcement per week. and then if you have a Facebook group, try to drum up and build up some good community in there, maybe consider giving some giveaways and stuff like that to like kickstart and spark some conversation and community, so that it actually, can kind of carry on without you having to be the primary initiator of all of that content.
00:15:56:18 - 00:16:02:27
Nick Clason
But then you're gonna eventually work yourself up to two posts per day, right?
00:16:02:27 - 00:16:21:15
Nick Clason
and right now we're just at three a week, one every other day. And so to go beyond that, then start sprinkling in one on a, on the off days. Right. And so then your one every day and then start sprinkling in two on maybe two of the days out of the, out of the five total or whatever that might look like.
00:16:21:15 - 00:16:57:08
Nick Clason
And but then eventually to like, the biggest priority for me would be find a way to get your long form content down to a 15 minute type thing. That's why I recommend pre filming your messages, because a live stream is typically 30 to 35 minutes. But if you can get your long form down to to 15 minutes or so and that can be clipping your live or that can be, filming direct to camera, there's multiple different ways to kind of attack that, but start posting those videos to YouTube, work on your titles, work on your descriptions, work on your tags, and work on your thumbnails.
00:16:57:15 - 00:17:18:15
Nick Clason
Add those things to playlists on YouTube. All those things are helpful and you getting seen, found, and indexed in your community. and so that will also be an avenue to not only serve your church. People who weren't there live for the sermon, want to watch it again, whatever the case may be. and also potentially reaching new people.
00:17:18:21 - 00:17:39:00
Nick Clason
So that's how I would take all the different tools that we've talked about and how I would package them and make them hybrid. Now, the next episode, I actually do a sit down interview with my resident and he's been working with me now for, the last year at the church now. And he was an intern with me previously in a different context.
00:17:39:00 - 00:17:55:24
Nick Clason
And so I ask him his opinion of what it's been like to work in a hybrid ministry environment, what he learned from it, his thoughts, his takeaways, and, what he's going to take with him on into his next endeavor. So that video is going to be linked right here on screen. Tap that. We'd love to have you go check that out.
00:17:55:24 - 00:18:03:22
Nick Clason
But don't forget, as always, we're making digital discipleship easy, possible and accessible. So as always, stay hybrid.
19 min
July 11, 2024 Episode 105: The 6 Digital Platforms Your Church Should be Using in 2024
🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
💥[CUSTOM] Hybrid Coaching💥
https://www.hybridministry.xyz/articles/coaching
======================================
DESCRIPTION
Discover the six online platforms that are essential for churches to thrive in 2024! In this video, we explore the top tools and technologies that can help your church connect with members, streamline operations, and reach a wider audience.
From website builders to social media, learn how these platforms can revolutionize the way your church engages with the community and spreads its message. Stay ahead of the curve and ensure your church is equipped for success in the digital age with these must-have platforms!
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/105
#1 Website: Nucleus
//Nucleus Website Builder
https://www.nucleus.church
#2 YouTube
//YouTube for Churches
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
#3 Instagram
//Is it dead?
https://www.youtube.com/watch?v=Qlr41_Y7E3Q
//Complete Hybrid Guide
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
#4 TikTok
#5 Facebook
#6 Texting/Website
👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
======================================
🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym
📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email
🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook
======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid
BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym
OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit
AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv
TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa
--------------
🕰️TIMECODES
00:00 Hybrid Ministry Toolbox Platforms
01:21 #1 Website: Nuclues
02:28 #2 YouTube
04:47 #3 Instagram
06:16 #4 TikTok
07:34 #5 Facebook
08:33 #6 Texting/Email
--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:15:19
Nick Clason
So we've looked at all the software that you need and you got all of my hardware recommendations, which is all linked in the playlist right here at the top of the screen if you're watching on YouTube. But what do you do in your hybrid ministry toolbox, and where do you put the things
00:00:15:19 - 00:00:21:01
Nick Clason
that you create? You need graphics and you're creating videos and you're putting together slides.
00:00:21:03 - 00:00:23:07
Nick Clason
Where do these things
00:00:23:07 - 00:00:38:11
Nick Clason
go? Well, in this episode, I'm going to give you the six places that I think all churches should be leaning into and utilizing and how they should be manifesting. This idea of hybrid, right.
00:00:38:11 - 00:00:48:17
Nick Clason
And hybrid is taking your in-person moment and your digital experience and melding them together, because people are full people and they're not at your church for
00:00:48:17 - 00:00:52:02
Nick Clason
all hours of their week and all hours of every single day.
00:00:52:02 - 00:01:17:07
Nick Clason
So we as churches need to find an opportunity and a way to show up in the places and in the spaces where our people are, which is why I have created this podcast that will help us, all of us, navigate this brand new and ever growing and ever evolving experience of hybrid ministry. So what are the six places?
00:01:17:08 - 00:01:40:09
Nick Clason
What are the tools that you should be using? Well, first and foremost, you need a solid website. And so if you don't already have a website for your church that you like, or are looking to upgrade it, the number one recommendation that I have is from the, people up in Canada Pro Church Tools. They have a website builder called nucleus and it is a fantastic tool.
00:01:40:14 - 00:02:02:15
Nick Clason
It's a website builder for churches because it is so easy to use. It's just simple. Like you don't have to understand web, you don't have to understand coding. You just have to get in there. And they make it so simple to be able to build it looks really, really good. If you're watching here on screen, here's mine. And I've often have only spent like a day or two like in total on this thing.
00:02:02:17 - 00:02:28:03
Nick Clason
And this is what it looks like is pretty good. I don't know. I'm not saying that to brag because I have absolutely no website skills. Like of all these things, have all these tools like this is the one that I'm the least skilled with. So I'll have it link down below in the show notes if you want to explore, to explore pricing or what that looks like for you in your church, but I recommend using and utilizing the tools that they've built out there over at nucleus.
00:02:28:06 - 00:02:51:02
Nick Clason
Now, what about social media? So if you've been following along any length of time, you know that I recommend that you, as youth pastors be on YouTube. But what if you're a church? What if you're in church marketing? What if you're in church social media? I still recommend YouTube. You know, for the longest time, YouTube was, sort of like the video holder, like, that's all it was.
00:02:51:02 - 00:02:52:20
Nick Clason
It was a platform that was
00:02:52:20 - 00:03:15:03
Nick Clason
in existence for us to record videos and plop them on to a, website like YouTube. And that was all that we did with YouTube. It was just a video container, but now it has so many more social media components. It has like the community tab, you can do lives, you can build playlists, you can drive your videos, you can do all sorts of things.
00:03:15:03 - 00:03:21:17
Nick Clason
And then they've also now added and woven in the component of YouTube shorts. You know, it's interesting. I
00:03:21:17 - 00:03:40:03
Nick Clason
was talking to one of my high school students this week, and I was trying to create like a game for download Youth Ministry called Pick Em. and it'll be on the site here soon. But I was like, should we include TikTok or Instagram or like what I was trying to figure out, like, what are the kind of go to social networks?
00:03:40:03 - 00:04:02:00
Nick Clason
And he was like, nah, no one's really on TikTok that much anymore. Which, keep in mind, this is somewhat anecdotal experience. But what we do know about YouTube is that 95% of teenagers are on YouTube, and it's got long form videos, and it also has the shorts feature, which has taken the world by storm. My my resident was talking on that same conversation.
00:04:02:00 - 00:04:25:15
Nick Clason
He's like, you know, when YouTube first came out with shorts, it was kind of like the least used platform of all the social media of of the shorts options. He was like, but now it's actually got legitimately good content. And so you can post your longform videos, you can post your live sermon, you know, live streams. You can post shorts and clips from those things.
00:04:25:15 - 00:04:28:18
Nick Clason
You can post shorts and other things, all of that stuff. If you're
00:04:28:18 - 00:04:41:29
Nick Clason
wondering, what do I post right here detailed in that line in my 100%, Complete Guide to Hybrid Ministry. It's posting ideas. It's it's some of the hardware we've talked about. It's some of the softwares we've talked about, like it's sort of
00:04:41:29 - 00:04:45:24
Nick Clason
the all encompassing guide to all of this, but the next
00:04:45:24 - 00:04:52:27
Nick Clason
social media that I think that you should be leaning into is the social media platform of Instagram.
00:04:52:29 - 00:05:14:14
Nick Clason
Now, Instagram really has 3 or 4 sort of like feeds built into it. It has the Instagram feed, which is the OG and has been around for the longest time that we see what your friends are up to and what your friends are posting. It also has stories, which is probably where you dive a little bit deeper and see a little bit more of like the the nuance, like the real life kind of elements of them.
00:05:14:16 - 00:05:26:27
Nick Clason
and then it's got reels, which is, the short form vertical based video is where you find a lot of the discovery type things. And then it also has the explore feature. And so Instagram has
00:05:26:27 - 00:05:38:06
Nick Clason
so many places for you to lean into as a creator and as a social media marketer. Now, you might be thinking like, should I be doing that even in student ministry?
00:05:38:06 - 00:05:47:01
Nick Clason
Because we have explored even recently, like the question Is Instagram dead? And I don't think it's dead, but I do think that it is less realm event with
00:05:47:01 - 00:06:04:23
Nick Clason
younger generation. And so you just need to know your context, and you need to know what your people and your students are leaning into. But if you're like a church marketing or church communications person, Instagram is definitely a platform that you should be leaning into, maybe even more in some cases.
00:06:05:00 - 00:06:36:02
Nick Clason
Then Facebook, which owns Instagram, and both of them are under the meta ownership umbrella. The, the next one I would say that I would recommend is TikTok and and TikTok is still relevant depending on what's going to happen with the Congress ban if it gets banned. but TikTok invented this short form, vertical video based platform. TikTok is probably the hardest of the ones that I've mentioned so far between YouTube and Instagram to actually build an audience that matters.
00:06:36:05 - 00:07:01:06
Nick Clason
and that's why you need to have a really clear next step or action step based off of your short form, vertical based video. Like if it's a sermon clip at the end of a have an end card, or I like to have a little watermark up in the corner that just points people to my long form video, because out of my long form video, that's where they can take a next step with a connect card or some sort of like, you know, typical church connect card, next step type of thing.
00:07:01:11 - 00:07:19:17
Nick Clason
I don't want to just have a lot of people views or a lot of followers on TikTok without giving them something to do in some significant way for them to take a meaningful next step. And so that's what I'm always trying to do, is I'm trying to get them from there to the next thing. And the downside of TikTok is that that's getting them off of that platform.
00:07:19:17 - 00:07:39:14
Nick Clason
And over on to another platform, which is why I love YouTube so much, because if we catch them with shorts, they don't have to leave the YouTube platform to go engage with our our main source and piece of content. Furthermore, I would then add Facebook in here. And again, this depends on the age that you were trying to reach.
00:07:39:16 - 00:07:48:21
Nick Clason
But Facebook is fantastic for groups. Groups is a great place for community to kind of build, and for people who may not know each other in person to get to know each other
00:07:48:21 - 00:07:59:11
Nick Clason
and like a digital experience, digital moment. I so like Facebook parent groups are a fantastic place to to kind of lean in and try to cultivate a little bit of community.
00:07:59:13 - 00:08:30:22
Nick Clason
If you are in a church, a Facebook page is worth having because you can also run ads to both Facebook and also subsequently Instagram. And that's going to be where you can create a lot of your traction and your moments for trying to get people to to kind of experience and see your church for the first time, because you can sort of target them with advertisements and ads and things like that that will help them, who maybe don't know anything about your church now, know some things and have the opportunity to get to know some things about your church.
00:08:30:27 - 00:08:53:27
Nick Clason
And then the sixth and final piece I recommend is a text slash email strategy. Either or both, whichever one is most suited for you and for your context. I think it's something like over 95% of text messages get opened. That doesn't mean that we can abuse it. We have to be, strategic of what we do and not just send only text messages.
00:08:54:00 - 00:09:18:13
Nick Clason
Also, a weekly like update email from your lead pastor is going to do wonders for your church communications, for your church marketing. And once people are in past, sort of like the top of the funnel pieces of, your, your church, they can then you utilize and and use email to just know what's going on. And it's almost, almost like a, a weekly update.
00:09:18:15 - 00:09:41:24
Nick Clason
It can also be a moment in the experience for your pastor to sort of like have that opportunity to to have a conversation and to chat with his members and, and let people know. Kind of like the pause in the state of the church. without doing that, it does feel like you are only then relying on in-person announcements or in-person moments to really communicate and convey information.
00:09:41:26 - 00:10:00:13
Nick Clason
And that's what I'm saying. Like at the beginning, we live in a more hybrid kind of sort of space where where people that may not be at church on Sunday. So if they missed the announcement on Sunday, then how do they catch back up with that announcement? So we've looked, at software that, you know, we've looked at hardware that you need.
00:10:00:14 - 00:10:21:17
Nick Clason
We looked at we've looked here at different like platforms that you can lean into. But what do you do? Like what is an actual like getting started strategy. Like, you know, the places now what should you actually start doing? Where should you start spending your time? Well, I'm glad you asked because that's going to be the video in the very next, installment of this playlist.
00:10:21:17 - 00:10:38:10
Nick Clason
It's going to be linked right here on screen. If you are watching on YouTube, go ahead and tap that. And as you do, don't forget that we are making digital discipleship easy, possible, and accessible. So as always, don't forget to stay hybrid.
11 min
July 04, 2024 Episode 104: Best Gear for Digital Ministry in 2024 | Must-Have Tech Accessories
🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
⚙️Full Studio Gear List⚙️
https://www.hybridministry.xyz/articles/coaching
======================================
DESCRIPTION
Looking to elevate your digital ministry in 2024? This video highlights the must-have tech accessories that will take your ministry to the next level. From innovative gadgets to practical tools, we've got you covered with the best gear for digital ministry in 2024.
Stay ahead of the curve and enhance your outreach with these essential tech items. Watch now to discover the top gear for maximizing your impact in the digital realm.
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/104
Budget Camera
//Your Cellphone
Upgraded Camera
//Check out my Gear Recommendations!
https://www.hybridministry.xyz/articles/studio
Budget Microphones
//Link in my Complete Hybrid Guide
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
Upgraded Microphones
//Check out my Gear Recommendations!
https://www.hybridministry.xyz/articles/studio
//Custom Hybrid Coaching
https://www.hybridministry.xyz/articles/coaching
Budget Lighting
//Natural Lighting
Upgraded Lighting
//Check out my Gear Recommendations!
https://www.hybridministry.xyz/articles/studio
👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
======================================
🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym
📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email
🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook
======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid
BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym
OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit
AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv
TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa
--------------
🕰️TIMECODES
00:00 The Right Tool makes all the difference in the world
02:29 Budget Camera
03:47 Upgraded Camera Option
04:37 Budget Microphones
05:43 Upgraded Microphones
08:51 Budget Lighting
09:10 Upgraded Lighting
--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:10:05
Nick Clason
What are my most used tools for digital and hybrid and social media? Ministry in youth. Ministry in the church world. In 2024. In
00:00:10:05 - 00:00:25:03
Nick Clason
this episode, I'm going to talk through a budget camera and then a little bit more expensive camera, a budget microphone, and then some little bit more expensive options and some budget lighting paired with a little bit more expensive lighting and imagining about it like this.
00:00:25:03 - 00:00:25:23
Nick Clason
Like you
00:00:25:23 - 00:00:48:18
Nick Clason
can screw a something into the wall with a screwdriver, or you can get a drill and both get the job done, and both are necessary and useful. But one is more advantageous. I remember I was working at a church and my very first church full time job, and they put us in a garage and this garage was split into two parts.
00:00:48:18 - 00:01:10:23
Nick Clason
So two thirds of it was like lawnmower and like outdoor gear. And then one third of it was like finished ish with like drywall and carpet. And so that's where they put the students. And I went in there and I wanted to hang a projector, but I didn't have a projector, screen. I had a projector that I had found laying around the church.
00:01:10:23 - 00:01:39:14
Nick Clason
Dusty and old somewhere. And so I created a, like, framed out with wood, big Ole like, I mean, massive piece of of screen. And then I just got a white bedsheet from Walmart, and I hung this thing, and what I wanted to do is just use the frame and just hang it directly into the ceiling joists. And so I tried to find the ceiling joists, like eight times.
00:01:39:15 - 00:02:01:13
Nick Clason
There's a picture in the world out there that exists somewhere that someone has. I don't know who, but it's eight little holes, like, into the ceiling of me trying to find the joists to to hang this thing. Well, finally, I called someone. I was like, I need help. I'm putting way too many holes in this little shed thing that I have.
00:02:01:15 - 00:02:24:06
Nick Clason
And they brought over this little tool called a stud finder. And that little stud finder tool has absolutely changed the game. I bought one couple years later, and it was the best investment I've ever made for hanging things on walls into ceilings like and without it, I was just guessing. And so these are the best hybrid tools that
00:02:24:06 - 00:02:25:07
Nick Clason
I am using.
00:02:25:07 - 00:02:47:24
Nick Clason
First of all, for the camera, free for you. Mostly in most cases, and you'll understand why in just a second is your cell phone. So obviously your cell phone is not free. Very much not free. However, since you probably already own it or own one, or know somebody who does have one or own one, then it is free for you.
00:02:47:24 - 00:02:50:28
Nick Clason
And so your cell phone is a fantastic option
00:02:50:28 - 00:03:12:23
Nick Clason
to use, camera and shoot things. In fact, the church I'm at now, we have a full every single message pre filmed to direct to camera posted to YouTube. And we did all of that. We we started that entire process. We started it with only a cell phone. No real camera, no anything else.
00:03:12:23 - 00:03:32:09
Nick Clason
Just a camera on a cell phone. And so you can conceivably do it. You can use iPhones, which are fantastic cameras. I actually do everything, including this video right now that you're watching off of a Google Pixel. but whatever choice you want most, cell phone cameras nowadays are so good that they can get the job done.
00:03:32:11 - 00:03:53:25
Nick Clason
and that's also true whether you're going to be shooting and using it for long form, or whether you're going to be using it for social media and short form, if you want to upgrade, another option, one that we've used, one that is, for blogging or vlogging, is the Sony ZV ten. You're going to be looking at a 6 or $700 price range on that.
00:03:53:27 - 00:04:02:14
Nick Clason
It is very, very simple. It is basically point and shoot, gets the job done and we have transition all of our videos to that. I don't
00:04:02:14 - 00:04:21:19
Nick Clason
honestly know how much better the quality is. I know that they have the potential for it. They can shoot in 4K, all kinds of things like that. But one of the honestly major advantages is the guy that uses a mac, computer and then a, Android phone is like getting the actual files off of the said device.
00:04:21:19 - 00:04:37:25
Nick Clason
And so having, like, an SD card to just pop out of the computer, pop or pop out of the camera, pop into the computer and then download it is fantastic. moving on, talking about microphone phones and actually linked right here in my own 100% completely free e-book. If you don't know this, I have a complete
00:04:37:25 - 00:04:43:05
Nick Clason
guide to get you started for under $100 and so included in that e-book.
00:04:43:08 - 00:05:07:11
Nick Clason
are these microphones? There are microphones for Android. So Bluetooth, wireless, microphones, shotgun style microphones. And so Bluetooth wireless microphone. looking at here on Walmart is just, like a wireless lavalier lapel microphone. You've seen these. They're cheap. They are. They get the job done. but they the audio quality is mediocre at best. Right.
00:05:07:14 - 00:05:29:29
Nick Clason
Upgrading it. You can get a, c jack, mobile phone, omnidirectional condenser, adjustable microphone. You can just plug that right into your, charging port. And then the same thing for iPhones as well. and now that iPhones have a usb-C, it's a little bit different. but when they didn't, you know, you had to have a different, like a different, input, a different jack to plug them into.
00:05:29:29 - 00:05:55:01
Nick Clason
So wireless lavalier microphones for iPhones as well as, the omnidirectional shotgun style condenser microphone as well for for iPhones as well. Now, if you want to upgrade, if you want to get a little bit better, a little bit higher quality, you might want to get an audio interface and linked right here at the top of the screen if you're watching on YouTube is our studio episode.
00:05:55:01 - 00:06:18:00
Nick Clason
So it was a studio tour going through all the gear that we used. And so in that episode, we talked about the focus Rate Scarlett as an audio interface. We talked about the two channel and the four channel. The two channel is 189 99, where the four channel is 359 99. So what you would do is you would plug that into your computer, and then you would open up some sort of audio interface.
00:06:18:00 - 00:06:29:08
Nick Clason
We use Adobe Audition, but you can use any sort of, audio capturing program, including, I believe, even something free like GarageBand. and then we used
00:06:29:08 - 00:06:47:03
Nick Clason
portable latter. We use, sorry, portable lavalier microphones, which are the most expensive, piece in this audio rig. They're $699 per microphone. So if you want two people to wear them on the same video with, and what they'll do is they'll create unique audio tracks, right?
00:06:47:03 - 00:07:06:22
Nick Clason
So, like earlier, the plug into your camera, thing, you can get multiple microphones, but it's gonna put them on the same audio track where if you use the Sennheiser lavalier, it's going to put them on different audio tracks. So if you have a quiet talker and then a louder talker, you can mix those so that they're a little bit more equal in the end product.
00:07:06:22 - 00:07:28:23
Nick Clason
We also got a shotgun microphone, which is good for point and shoot. And it and it screws directly on top of our Sony ZV ten for $329. And we just pop that thing in is battery powered. and it doesn't need an audio interface for that one, though it does have a, XLR input. And so you can take out of that microphone directly into the focus, right?
00:07:28:23 - 00:07:37:17
Nick Clason
Which is what we did. If you're watching on YouTube what we did in these videos right here with the microphone, it was just plug directly into our focus right on the behind the camera over here.
00:07:37:17 - 00:07:54:26
Nick Clason
and then it's probably worth your while if you are going to be editing a decent bit to use the Sennheiser backed wire wired headphones, or any, any sort of headphones, but something that gives you really good quality, really good audio quality so that you know what you're listening to.
00:07:54:26 - 00:08:13:08
Nick Clason
And hey, here's the thing. If you're, like, swimmin in some of this information, like, I really I don't know what direction to go. listen, reach out. Link down. Below is a link about some social media coaching. I want to, if you're interested, I want to help you level up your game. And every place is different. And every context is different.
00:08:13:08 - 00:08:32:18
Nick Clason
So what I may be describing for me, for our context and our church size and all of these things may not be what works for you and your context and all of those other factors. And so reach out because, it's sometimes it's helpful to just have someone else kind of process that through with you and give you a little bit of like, more custom tailor made ideas for social media.
00:08:32:18 - 00:08:50:12
Nick Clason
These videos are sort of one to all. but coaching can be a little more 1 to 1, and it can be a little more custom. And it's a really, really like, cheap rate. And I will do, first session completely for free. So reach out, link down below in the show notes. And I would love to start a conversation with you about that.
00:08:50:15 - 00:09:16:08
Nick Clason
And then the third and final piece of course, is lighting. the cheapest option is natural light. Use a window. or, get a ring light for just a few bucks. really, really cheap. Like, I don't know, 20 bucks, something like that. $2,026. if you want to go more studio style, if you want to control the lighting a little bit more, we used, light, aperture light domes, and we also used the aperture.
00:09:16:08 - 00:09:30:18
Nick Clason
Amarin. 200 x bicolor LED, and then, 100 bicolor, LED video light one. The 200 X was 349. And then the 100 x was 249. And then we got,
00:09:30:18 - 00:09:37:29
Nick Clason
you know, you have to get some stance to go along with that and some light boxes and domes and stuff like that to help kind of control and point and aim the lighting.
00:09:37:29 - 00:10:04:03
Nick Clason
And so all of that is linked down below in the show notes or back in that studio episode that I referenced before. But all of these things are things that I use on a daily basis. For our long form teaching videos, we are using the full audio, full camera, full lighting rig, but for some shorter stuff, I will still to this day just pull out my cell phone and point and shoot it and get students, leaders, other staff members on camera doing the thing.
00:10:04:03 - 00:10:12:25
Nick Clason
Sometimes I'll carry around just the camera and the shotgun mic. again for easy, ease of access. And then in all of this, in both my,
00:10:12:25 - 00:10:21:19
Nick Clason
e-book with the under $100 and in the studio, I have tripods linked and recommended. It is nice to have a tripod so you can put your phone on, and you don't have to hold it.
00:10:21:19 - 00:10:42:28
Nick Clason
You can set it, you can walk away. You can get other things on set looking nice, get people situated and the camera stays static. Don't trust yourself if you don't want it to look like you're holding it, it will look like you're holding it. And sometimes that's the vibe that you're going for, and that's okay. but if you ever want to free up your hands or if you ever want to ensure a stable shot, get a tripod.
00:10:42:28 - 00:11:04:03
Nick Clason
It's easiest thing. In the third and final episode, I'm going to talk through social platforms, websites, and things that all churches and youth ministries should be using. That episode is linked right here on screen. I hope that you tap it, and I hope that we see you over there. And I hope, as always, you never forget to stay hybrid.
12 min
June 27, 2024 Episode 103: The Five Softwares You Need
🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361
======================================
DESCRIPTION
Having the right tool changes the game!
What are the Top 5 must have tools that I use as a digital content creator for churches and for my church youth ministry?
From softwares, programs and web based graphic design sites, we got you covered!
Opus.Pro, Adobe Creative Cloud, Microsoft Powerpoint, Canva and Motion Array are all incredible resources!
Tune in to see how I use them each!
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/103
OPUS.PRO
//YouTube for Youth Ministry Playlist
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
POWERPOINT
//Budget Graphic Editors
https://www.youtube.com/playlist?list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw
CANVA
//CANVA FOR NON PROFITS
https://www.canva.com/canva-for-nonprofits/
//Canva Episode
https://www.youtube.com/watch?v=g0FQWvKjP_E&list=PLngXlSr64YaIdZ-RLm5uVVlHj46FKrMYw&index=2&t=1s
ADOBE CREATIVE CLOUD
//PRICING
https://www.adobe.com/creativecloud/campaign/pricing
MOTION ARRAY
//MotionArray.com
http://www.motionarray.com
👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
======================================
🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym
📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email
🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook
======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid
BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym
OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit
AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv
TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa
--------------
🕰️TIMECODES
00:00 The Right Tools Make a Difference
01:37 Tool #1 Opus.Pro
03:42 Tool #2 Powerpoint
05:09 Tool #3 Canva
06:46 Tool #4 Adobe Creative Cloud
08:53 Tool #5 MotionArray.com
--------------
✍️TRANSCRIPT
00;00;00;00 - 00;00;11;24
Nick Clason
So I learned pretty early on in high school that having the right tool for the job makes all the difference in the world. I remember when I was a junior in high school, I was over
00;00;11;24 - 00;00;13;26
Nick Clason
at my girlfriend's house, who's now my
00;00;13;26 - 00;00;17;29
Nick Clason
wife, and they had just moved into a new place.
00;00;17;29 - 00;00;26;25
Nick Clason
And so my, my future mother in law's then girlfriend's mom, gave me a drill and said, hey, I need you to hang these pictures.
00;00;26;28 - 00;00;31;00
Nick Clason
I had absolutely no experience like doing any of that, but
00;00;31;00 - 00;00;50;18
Nick Clason
I was the man of the house. And so it was my responsibility to figure that out. And so I spent all day long trying to hang pictures and hang fixtures and, fix things to the wall. And I've never I had never done that before. And my wife and girlfriend at the time was no help.
00;00;50;18 - 00;01;04;25
Nick Clason
She also didn't really know what was going on and what she was doing. And I learned that, like, I can hang these things with the screwdriver, but having a drill makes all the difference in the world, and doing things with the right tool
00;01;04;25 - 00;01;23;00
Nick Clason
makes all the difference in the world. And so, in the same vein, as we explore what it means and what it is to do digital ministry and lean into the hybrid nature of student and youth ministry, I have for you my ultimate hybrid toolbox.
00;01;23;00 - 00;01;37;00
Nick Clason
And in today's episode, we are going to be exploring my five must haves software, things, subscriptions and services that I use on an absolutely daily basis. So item number one
00;01;37;00 - 00;01;50;24
Nick Clason
also linked right here, down in the show notes or in the description in my 100% completely free e-book, The Complete Hybrid Strategy I discuss and I talk about one of my favorite services, opus Dot Pro.
00;01;50;28 - 00;02;15;15
Nick Clason
Now, if you, have been listening to or, you know, subscribing to any of the stuff that I've talked about, I have been mentioning the importance of pre filming your talks and your YouTube messages. I actually have a full playlist linked right here at the top screen. If you're watching on YouTube, you can go and navigate to that where we describe and lay out how to how to pre film your messages, the strategy and the philosophy behind it.
00;02;15;17 - 00;02;34;16
Nick Clason
But one of the things is that once you have that full length, kind of like YouTube video or like just full length, long form, widescreen based video, you can drop that into something like opus Dot Pro. And what it will do is it will analyze the clip and it will with I will generate, captions on screen.
00;02;34;18 - 00;02;39;08
Nick Clason
It can give you some auto emojis. It can give you the relevant hooks. It can give you,
00;02;39;08 - 00;03;00;10
Nick Clason
it can give you the, the caption, like the the title, like the copy that you would put on your social media. Like it'll do all of it for you. You'll even analyze like the virality score on it and so like how well the service thinks it's going to do with, creating viral shorts, reels and TikToks.
00;03;00;10 - 00;03;22;29
Nick Clason
And so once I have that that longform piece of content, I drop that video into Opus Stock Pro, you can drop a YouTube link, you can drop a Google Drive link, you can upload the the file directly, and then it will spit out for you anywhere from like 8 to 15, depending on how long the video is, shorts that you can use and you can utilize to then sprinkle all throughout social media.
00;03;23;01 - 00;03;42;08
Nick Clason
Opus Start Pro is an absolute game changer. I used to create these things, meticulously by hand and by scratch. I'd create two to 3 to 4 reels per week off of longform teaching content, but now with Opus Stop Pro, it does all of that for me. The second thing that
00;03;42;08 - 00;03;48;21
Nick Clason
I cannot live without me personally, Nicholas, and this may not be true for everybody else, is PowerPoint.
00;03;48;24 - 00;04;15;15
Nick Clason
I got, I've been really familiar with the Microsoft Office suite. As much as I don't like Microsoft any more, but growing up with Microsoft Word and PowerPoint, I got really proficient at PowerPoint, and so I can bust out a graphic in PowerPoint really quickly. You can do all kinds of customizable sizes. You can, you know, save things as PowerPoints, as JPEGs, as PNGs, as PDFs, all kinds of different things.
00;04;15;18 - 00;04;37;07
Nick Clason
you know, even a friend of mine asked me like, hey, how how what do you use to lay out your completely free e-book? And I said, actually, PowerPoint. I just built it the size of the pages. You know, that needs to be eight and a half by 11. And I dropped all the graphics in that I had predesigned in Photoshop, which we'll get to in just a second.
00;04;37;10 - 00;04;41;00
Nick Clason
and then I dropped them into PowerPoint, and then I export or save
00;04;41;00 - 00;05;04;11
Nick Clason
as a, a PDF. And so the fact of the matter is PowerPoint is pretty powerful. And yes, it is used for presentation, but it can be used for graphics. And I use that, you know, early on as a youth pastor, I used it all the time before I ever use, services like pro presenter, before I ever use services like Photoshop, I was using Microsoft PowerPoint.
00;05;04;14 - 00;05;28;15
Nick Clason
Don't sleep on it. It's pretty powerful. But the third thing that I think that you cannot live without, and I probably can't live without it, but I think if you're getting started now, most youth pastors should not live without it. And frankly, it's Canva. And if you didn't know, Canva actually offers a, a nonprofit, you can get their pro version of Canva for free.
00;05;28;16 - 00;05;52;07
Nick Clason
As a nonprofit, you just have to reach out to them, submit your nonprofit status and paperwork, and then you will get all of the pro features of Canva. And they have all sorts of different templates, templates for graphics, templates for social media, templates for slide decks, templates for videos, templates for bumpers, like everything you could possibly imagine. And it's web based.
00;05;52;07 - 00;06;11;19
Nick Clason
And so as a Canva Pro user, you also have the ability to create teams. And then within that you also then have the ability to add members to your teams. And you can collaborate on different projects by sharing them across things. In fact, take a look at this graphic right here on screen. This is created in Canva in under five minutes.
00;06;11;19 - 00;06;30;03
Nick Clason
I actually I think I did it in the previous tutorial. The Canva episode is link down below in the show notes. If you'd like to see more detail and layout all there is to know and do with Canva. But I just made it quick in while I was actually in the middle of filming an episode, just to kind of like create an on screen tutorial.
00;06;30;03 - 00;06;52;12
Nick Clason
And the the beautiful thing is that I can't tell a discernible difference between this and a graphic created in a more powerful program, or what might be deemed or dubbed a more powerful program. Which leads me to my fourth one, because what I would consider a more powerful program is, anything under the Adobe Creative Cloud, I would be sunk.
00;06;52;13 - 00;07;17;01
Nick Clason
Like, this is probably the number one thing on my list for me. I would be sunk without the Adobe Creative Cloud, and this is a little bit of a cheater, you know, because this has Adobe Audition, which records audio and captures audio for me, Adobe Photoshop, which creates graphics, Adobe Premiere Pro, which edits videos, or Adobe After Effects, which makes on screen animated, graphics
00;07;17;01 - 00;07;17;29
Nick Clason
and stuff like that.
00;07;18;01 - 00;07;41;22
Nick Clason
You also have access to all other sorts of apps on the Adobe Creative Cloud. You know, you'll get, access to Adobe Express, which we have also laid out as a graphic option, for, you know, for youth pastors and for churches. in previous episodes. But we got things like Illustrator and Lightroom, and Adobe Animate and Adobe in Copy.
00;07;41;22 - 00;08;02;16
Nick Clason
I mean, there are tons and tons and tons of different graphics. And so, the Adobe Creative Cloud is amazing. I do believe that there is a nonprofit discount as well. I think it's like 34, 99 a month or something like that. You have to check out the pricing link down below in the description, which I have done after recording this, they'll have it right in front of me.
00;08;02;18 - 00;08;20;29
Nick Clason
but you can check that out and see what works for you. I will just say that you get oftentimes what you pay for in Adobe. you can do anything that you want with Adobe. I, I sat down with an intern of mine this last week, and we were making graphics. Now show them how to do it in PowerPoint.
00;08;20;29 - 00;08;39;00
Nick Clason
And he's like, man, PowerPoint is so much easier than Photoshop. And I was like, yeah, it is for sure. And also you can't do as much. You can do a lot more. And so if you're just looking to kind of get by PowerPoint, Canva, check out any of those things in my budget, you know, design playlist that's linked down below.
00;08;39;03 - 00;08;41;21
Nick Clason
But if you're looking to like, level it up, like
00;08;41;21 - 00;09;00;11
Nick Clason
I personally I could not do without Photoshop or I could not do without Adobe Premiere Pro. I have either one of those two programs open any single day that I'm working on my computer, and the fifth and final thing that I use on a pretty regular basis is motion array.com.
00;09;00;11 - 00;09;27;23
Nick Clason
If you haven't checked out motion rev.com, it has all kinds of different options. It has video templates, it has presets, it has motion graphics, it has stock video footage, stock music stocks, sound effects, stock graphics, stock photos. Like it has everything that you can do, all for commercial use, all for a pretty, reasonable rate. A few hundred bucks for an entire year's worth of a subscription to MotionArray.
00;09;27;26 - 00;09;45;11
Nick Clason
It is worth it. you will see things. If you're watching here on YouTube. You'll see things that are templates that I've used that I've gotten from motion free and by, downloading it from MotionArray and then pairing it and using it with things out of the Adobe Creative Cloud, I look like an absolute
00;09;45;11 - 00;09;50;18
Nick Clason
professional. And fact of the matter is like, I don't know how to build all these things, but these are presets.
00;09;50;21 - 00;10;19;20
Nick Clason
These are pretty fun things for me. I just plug my graphic in or I just plug my text in and boom, all of a sudden this thing looks amazing. And I got it downloaded off of MotionArray, which is a fantastic tool, one that I super, super, highly, highly recommend. so you might be thinking like, okay, great. I got all those things or I'll check those things out, but like, what do you actually use to like film and create and make the content?
00;10;19;20 - 00;10;43;03
Nick Clason
Well, I'm glad you asked because linked right here on screen is the second installment in this playlist, the ultimate hybrid ministry toolbox, where in this episode we talked about software, in the next episode, we're going to be looking at hardware things like cameras, microphones, lighting equipment. Check it out on the other side. Don't forget, as always, to stay hybrid.
11 min
June 20, 2024 Episode 102: Is Instagram Dead?
🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
💥[CUSTOM] Hybrid Coaching💥
https://www.hybridministry.xyz/articles/coaching
======================================
DESCRIPTION
The Usage of Instagram among teenagers is reducing.
According to some recent studies the adoptiong and usage rate of Instagram among teenagers is shrinking.
Additionally, in my recent anecdotal experience, I've noticed that Instagram in both of my last two church stints, Instagram served college and former youth group graduates really well.
And not as well, at least from engagement, of our current youth ministry students.
Which leads me to ask: "Is Instagram Dead?"
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/102
//Tiktok Vs Instagram Vs YouTube?
https://www.youtube.com/watch?v=r73ceADGZxQ&t=3s
//100th Episode
https://www.youtube.com/watch?v=q0L-Dxhs7cI
//YouTube for Youth Ministry
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
//Research Sources
https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/
https://www.sentiment.io/how-many-teens-use-social-media/#:~:text=TikTok%2C%20Snapchat%2C%20and%20Instagram%20remain,about%20seven%2Din%2Dten
👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
======================================
🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym
📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email
🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook
======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid
BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym
OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit
AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv
TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa
--------------
🕰️TIMECODES
00:00 Instagram's Usage in Youth Ministry
00:50 Hybrid Ministry During COVID
03:25 Two Weeks to Flatten the Curve
07:01 The Most Fun Memories of Unscripted
09:27 What this means going forward for churches in 2024 and beyond
--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:05:05
Nick Clason
Is Instagram on its deathbed
00:00:05:05 - 00:00:13:03
Nick Clason
for youth ministry? Instagram actually started October 6th, 2010.
00:00:13:03 - 00:00:35:07
Nick Clason
I became a youth pastor in January of 2011, and so I became a youth pastor. Since within, 2 or 3 months of Instagram beginning. and so years ago, when I started in youth ministry, Instagram was a platform that I was implementing and bringing into the fold and framework.
00:00:35:07 - 00:01:02:22
Nick Clason
Right? Coming off of kind of the Facebook era into the now Instagram era and that became a platform that I really doubled down and leaned in on Instagram versus TikTok versus YouTube is actually a topic that we've explored. Isn't right here on screen or down in the show notes. If you are listening in a podcast catchup. But slowly, over time, the key social network my students were using was Instagram.
00:01:02:25 - 00:01:21:27
Nick Clason
And so I remember in first couple churches I worked in, I launched and started an Instagram program program, Instagram social media account and gained a following. but then as it does and as it always seems to happen, and grew in more and more popularity, which is a good thing for the app and the creators of the app.
00:01:21:29 - 00:01:57:06
Nick Clason
slowly, that meant more and more adults began to infiltrate and adopt the app, which then made it less and less interesting to teenagers because it wasn't the new thing on the streets that their parents were not a part of. And so, just like the meteoric rise of TikTok during the pandemic, which was once an app for teenagers, in order for them to to lip sync and to dance has now become an all out news source, complete with ads and sports analysis and anything else that you might possibly want to find on TikTok.
00:01:57:06 - 00:02:29:19
Nick Clason
And this Instagram thing. Now it's no longer this undercover app. It's a mainstream app. It was purchased by Facebook and owned now under the meta umbrella. And so it's it doesn't carry the same cachet that it once did. When I first started as a youth pastor, one of the reasons I'm even asking this question is I, as a youth pastor in my last two stints in student ministry, have recently noticed that when I started, one church I started in 2020 and then the other one where I'm currently serving, I started in 2022.
00:02:29:26 - 00:02:31:23
Nick Clason
My anecdotal experience has
00:02:31:23 - 00:02:43:17
Nick Clason
led me to ask this question because in each of these contexts, Instagram has best served the young adult and former youth group students who have graduated out of our
00:02:43:17 - 00:02:59:26
Nick Clason
programs. Again, this is anecdotal and this is just my experience, but I went back several months ago and I did a deep dive analysis, and I realized that about 25% or less of our posts were being engaged with current students in our youth ministry.
00:02:59:29 - 00:03:20:26
Nick Clason
So there are still students in our youth ministry using it. And your percentages may be different and may be varied, but I was noticing that it was a lot of leaders and it was a lot of parents. Which led me to this question is Instagram for youth ministry dead? Well, let's explore it. Well hey everyone, welcome to the Hybrid Ministry Show.
00:03:20:26 - 00:03:54:23
Nick Clason
If you and I haven't had a chance to meet yet, my name is Nick Clayton. I am a youth pastor currently serving in the DFW Dallas Fort Worth area, and in addition to the typically youth ministry duties that I have such as preaching and writing, small group guides and onboarding leaders, and all the youth ministry things. One of the major things that I was tasked with and also had a passion to get started on once I began at this church here was to create a digital or a hybrid experience, as we talked about kind of the origins of that hybrid experience in episode 102 episodes ago.
00:03:54:29 - 00:04:28:00
Nick Clason
Go back and check that out or head to Hybrid Ministry. Dot xyzzy slash 100. But we are talking about is Instagram dead? So I'd be curious a little bit of like, do data and research here. Give me a like if you use Instagram exclusively in your social media and then if not, give me a subscribe. If you use any other social media platform, including Instagram, but also beyond Instagram and hit, you hit the bell because we have some really cool things in store on this channel.
00:04:28:00 - 00:05:02:00
Nick Clason
And coming up ahead on YouTube and on this podcast. But according to Pew Research, Instagram was in 20 2014, Instagram was up to about 52% of a usage rate among teenagers. Fast forward to 2022, that usage rate went from 52% all the way up to 62% and then down in 2020 4th January of this year, we saw that that usage rate ticked down only slightly from 62% to 59%.
00:05:02:04 - 00:05:18:16
Nick Clason
So, tick tock. Snapchat and Instagram, respectively, ages 13 to 17, are being reported to being used, 63% with TikTok, 60% with Snapchat, and 59% again with Instagram. One of the
00:05:18:16 - 00:05:34:08
Nick Clason
things that According to sentiment I o linked to this and the Pew Research study down below in the show notes shared, was that, the uptick of usage would you would see to, be increased when the ages got older.
00:05:34:08 - 00:05:47:25
Nick Clason
So it studied 13 to 17, but when they shaved off 13, 14 and just made it 15 to 17, they saw these, increase about 7 to 10, in usage. And so what's interesting
00:05:47:25 - 00:06:01:10
Nick Clason
is that in my completely free e-book, which is linked right here on screen or down below in the show notes, if you are listening, is I recommend that we use digital and social media to our advantage.
00:06:01:10 - 00:06:12:03
Nick Clason
And one of the good things about it is that regardless of which platform you're on, all four of the main social media platforms right now by forming Facebook, Instagram, TikTok and YouTube
00:06:12:03 - 00:06:21:15
Nick Clason
offer the same type of content. When I started in 2011 and beyond, posts for different Facebook had like a wide screen base post. Instagram had
00:06:21:15 - 00:06:24:01
Nick Clason
a square base post, YouTube was only for videos.
00:06:24:02 - 00:06:43:16
Nick Clason
TikTok didn't even exist. But then in 2021, TikTok burst onto the scene it implemented and ushered in this new type of medium, which is short form vertical video we saw quickly after that that reels was adopted in both Instagram and Facebook, and YouTube also brought along shorts. And so now all of those platforms are
00:06:43:16 - 00:06:53:28
Nick Clason
using those mediums. And so if you have a camera, which by the way, you do, because it is in your pocket on your cell phone, you can create short form vertical based video.
00:06:54:00 - 00:07:15:02
Nick Clason
I recommend that you start with pre filming your messages in a long form widescreen version, and you cut those up for social media. And then I also recommend that you supplement some of your content with some fun and engaging social media content with your students and or leaders. I mean, just look right here on screen. If you're watching on YouTube, some of these most recent performing YouTube shorts are incredible, and they are just with our students.
00:07:15:02 - 00:07:36:21
Nick Clason
We filmed them before or after youth group, and we just do silly, fun challenges with them and they get incredible amounts of views. And so the good news is, is that what is being used and what is best available in your context is that you can do your context and you can do what works. If all of your students are on Instagram, then by all means continue to use Instagram.
00:07:36:21 - 00:08:04:13
Nick Clason
But if you are starting fresh, I may offer an I may recommend something slightly different based on at least the national study and some of the national trends. But here's the good news is that every single church, every single context, is different. What I do know that's not different is that teenagers are speaking a digital language, whether they have unfettered and unfiltered social media access on their cell phones or whether they are just used to seeing things done via video.
00:08:04:16 - 00:08:23:23
Nick Clason
Which is why right now I am offering three slots of free coaching. If you're interested in taking me up on that, hit the link in the e-book or the link down below in the show notes, and I would be happy to begin a discussion with you about what that looks like and how we can get you up, and to begin hybridizing your ministry.
00:08:23:25 - 00:08:46:24
Nick Clason
Okay, so let's look ahead. If you're completely brand new and you don't already have some sort of, established Instagram following, and you're looking to start right now, well, then here's what I recommend, which we outlined and explained all in our most recent playlist, YouTube for Youth Ministry, which is linked, down below in the show notes. But I recommend YouTube.
00:08:46:26 - 00:09:16:27
Nick Clason
All right. Check out what Pew Research said. This is a survey done by adults and for adults. But it said YouTube, by and large, is the most widely used online platform measured in our survey. It. Roughly 8 in 10 U.S. adults report ever using the video based platform. Look at this chart right here on screen. You'll see that YouTube is at 93% a wide margin above the second most, which is TikTok only, which is only at 63%.
00:09:16:27 - 00:09:47:19
Nick Clason
By comparison. And so you might be asking like, what's ahead? Or how do I get started? What do I do? I have all of that detailed and outlined for you in a nine part playlist titled YouTube for Youth Ministry. It's actually it's actually linked to right here on screen. So if you're interested in that and information about YouTube for youth ministry, how to get started, what you're going to need a crash course for YouTube shorts and beyond, tap that video on screen and we will be happy to see you over there.
00:09:47:19 - 00:09:54:23
Nick Clason
But until next time, and as always, don't forget to stay hybrid.
10 min
June 13, 2024 Episode 101: Time Saving Hacks for Productive Youth Pastors
🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
💥[CUSTOM] Hybrid Coaching💥
https://www.hybridministry.xyz/articles/coaching
======================================
DESCRIPTION
Time Management for Youth Pastors.
Is it an oxymoron?
It's not possible, is it?
Think again!
In this video I'll share with you my TOP 5 Favorite productivity hacks for Youth Pastors!
Let's dive in!
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/101
1 USE YOUR PHONE
//AI for Youth Ministry
http://www.openai.com
http://www.imagine.art
2 AI FOR SOCIAL MEDIA
//YouTube for Youth Ministry
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
//OPUS.PRO
https://www.opus.pro/?via=a5d361
3 TIME BLOCK
AUDIO: http://www.hybridministry.xyz/077
VIDEO: https://www.youtube.com/watch?v=xlS1kWcQBS8&t=11s
4 RAISE UP A VOLUNTEER
https://www.youtube.com/playlist?list=PLngXlSr64YaKVpQBDSQV6Q9hFeXCptHSu
5 RAISE UP A VOLUNTEER
//GET COACHING
https://www.hybridministry.xyz/articles/coaching
👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
======================================
🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym
📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email
🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook
======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid
BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym
OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit
AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv
TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa
--------------
🕰️TIMECODES
00:00 Using your Cell Phone for Productivity
02:43 Use Opus Clip
04:17 Time Block
5:05 Raise up a Volunteer
07:00 Consider Coaching
--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:24:07
Nick Clason
Five. Youth pastor. Time saving hacks. Hack number one. Use your cell phone. I mean, for crying out loud, this is the hybrid ministry show. I am your host, Nick Clason and you should use your cell phone to your advantage in. So a couple of different apps I use on my cell phone to save time in my calendaring app.
00:00:24:07 - 00:00:50:20
Nick Clason
I use it for everything. It is my to do list, however, and we'll get to this in just a minute. I do build out the individual items on my to do list using a to do list app I use Microsoft to do. I hate everything Microsoft. I hate the Clippers owner, Steve Ballmer, but I do use Microsoft to do because it used to be Wunderlist and got converted into to do.
00:00:50:20 - 00:00:57:10
Nick Clason
And my wife and I, we still use it for our groceries and so I just continue to use it, but use calendaring
00:00:57:10 - 00:01:15:22
Nick Clason
apps and or To-Do list, have social media things installed on your phone, but don't let it own you, right? Use it, use Instagram Stories and use the Instagram Reels and use TikTok and use them for social media posts when you need it and how you need it.
00:01:15:25 - 00:01:47:01
Nick Clason
but don't let those things own you. Turn off notifications for them, and then use AI, on your phone or on your browser to save time. OpenAI, open, openai.com chat, GPT another free image. another free image site and resource that I have been using is imagine dot art. I paid like $13 a month today in an annualized version for like $156 for a year's worth of credits.
00:01:47:06 - 00:01:57:02
Nick Clason
But use some of these things to your advantage. I will give you this caveat, as I have been alluding to a little bit, have some cell phone integrity,
00:01:57:02 - 00:02:13:07
Nick Clason
so use your cell phone. Use calendaring apps used to do list. Use social media apps and AI websites and apps and images to help yourself out, but also have integrity. Be wise with it and beyond being wise, don't let your cell phone on you.
00:02:13:07 - 00:02:32:22
Nick Clason
So put in some safeguards and some things that will help you navigate your cell phone usage on a regular basis. For example, I have all my notifications turned off except for phone calls. I oftentimes turn my screen to black and white mode so that the dopamine doesn't hit my brain at the same level as full color.
00:02:32:22 - 00:02:36:07
Nick Clason
Like, use some of those things to your advantage so
00:02:36:07 - 00:02:43:00
Nick Clason
that you can put in the good safeguards and that you can have good digital hygiene and good digital integrity.
00:02:43:03 - 00:03:22:02
Nick Clason
The second tip that I have for you, this is another AI suggestion, but it is its own kind of entity. If you have been following, in the last episode, 91 through 99, I had my YouTube for Youth Ministry playlist. I'll link it right here if you're interested, or down in the show notes, and I go on a complete crash course on everything you need to know for YouTube how to pre film your messages as a youth pastor, how to post your messages to YouTube using things like title, tag, thumb and all the other TS that are important on YouTube and one of my major and favorite features is using opus Dot Pro to create
00:03:22:05 - 00:03:48:27
Nick Clason
AI generated short form, vertical based video. Social media and vertical based video are still king on social media, and so you need to find a way to create those things. And if you have a long form version of your message, whether you sit down direct to camera like I coach youth pastors to do, or you are a church and you have your pastor's live streamed message in his entire talk, take that full length thing and drop it into opus Dot Pro.
00:03:49:00 - 00:04:05:04
Nick Clason
link down below for you to give it a shot for free down below in the description or in your podcast catcher, or wherever you are listening to this, or just head to our website. Hybrid Ministry X, Y, Z. Someone 101. And hey, before we move on to tip number
00:04:05:04 - 00:04:06:00
Nick Clason
three, if you've gotten
00:04:06:00 - 00:04:09:25
Nick Clason
value so far out of this video, would you just consider giving us a subscribe?
00:04:09:27 - 00:04:31:16
Nick Clason
Like, if you're on a podcast, a five star rating in your purple podcast app will absolutely mean the world to me. Tip number three is time block. I alluded to earlier with my calendaring and to do list, but I take those things. I create a full list, leave nothing off on my to do list, and then I realistically time block for myself.
00:04:31:16 - 00:04:39:22
Nick Clason
And by sitting down the week ahead of time and scripting out exactly what I'm going to do when I'm going to do it, it reduces
00:04:39:22 - 00:04:53:08
Nick Clason
the level of anxiety in the moment. In that week. I detail that completely in episode 77 so you can go to Hybrid Ministry X, y, Z077 or hit the link down below for the YouTube video.
00:04:53:08 - 00:05:20:21
Nick Clason
If you are more of a visual person and you can follow my foolproof time management strategy, which is what's helping me get a lot of things done with a lot less anxiety. Time saving. Hack number four raise up a volunteer and pass things off to them. In our ministry. I have an intern and, we do a weekly social media challenge and I have passed the the baton off to him.
00:05:20:28 - 00:05:30:06
Nick Clason
And every single Wednesday night, he knows it's his responsibility to plan, set the set, film record, and then dump all of that footage into our Google Drive for
00:05:30:06 - 00:05:41:12
Nick Clason
storage. And it is a fantastic delegation. We are still getting the social media content that I, as a social media content manager, have asked for and want and have dreamt up.
00:05:41:12 - 00:06:02:19
Nick Clason
But we have. I have passed off the duty of doing it and so it will take you more time on the front end to create tutorials and explain, you know, your strategy and your philosophy behind anything that you're doing, whether it be social media or otherwise. But once you've done that right, once you've passed some of those things off, you will get more time back.
00:06:02:19 - 00:06:21:21
Nick Clason
And that is another huge youth pastor time saving hack. And I get it. You may be sitting there listening and thinking like, I don't have the time to do that. I don't have additional staff, I don't have budget dollars. Like I'm barely keep in my head above water. And I heard this one time, if you do what's easy now, you will make your life harder later.
00:06:21:26 - 00:06:39:23
Nick Clason
And if you do what is hard now, you will make your life easier later. And so this one in particular really resonates. Because if you do the hard thing now, yes, it's going to take more time right now. Yes, you might feel like you're drowning. Step back, create a tutorial, create a PDF walkthrough, create a video and show someone how to do it.
00:06:39:28 - 00:06:56:19
Nick Clason
But then down the road it will be easier because you will then be able to simply pass off things like editing. And hey, by the way, if you are using Adobe Premiere Pro or Photoshop, I have a complete course and playlist in YouTube that you can check out that is linked down below in the show notes as well.
00:06:56:19 - 00:07:00:06
Nick Clason
And then my fifth and final idea to make your life easier
00:07:00:06 - 00:07:20:26
Nick Clason
is consider some coaching. And I don't know if you know this or not, but link down below. I am offering some coaching right now, and I'm offering three slots for completely free. they may be taken by the time that this video drops, but it is worth Ulis clicking on that link and inquiring and say hey I would like to go hybrid.
00:07:20:26 - 00:07:37:00
Nick Clason
And I would like to level up my social media. That is what I am specializing in. I would love to help you get all of that stuff put together. Let me help you. That's a time saving hack. Yes, it will take some time on the front end, but if you do, it's hard now. It will make it easier later.
00:07:37:00 - 00:07:58:05
Nick Clason
And like one of the questions that I think is going to be worth wrestling with in the future here for youth pastors and youth ministries is the question of is Instagram? Is that platform dead in youth ministry? That's a coaching question that that you and I can can discuss. and whether you dive into coaching with me or not.
00:07:58:08 - 00:08:11:29
Nick Clason
I'm actually going to answer that question in the very next video, which, if you're watching here on YouTube, is linked right here on screen. So just tap that and I'd love to see you over there in that video. Don't forget and as always stay hybrid.
9 min
June 06, 2024 Episode 100: 💯 HybridMinistry - How it all Started
🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
======================================
DESCRIPTION
Episode 100 I decided to sit down with some friends that have all had a hand in the creation of the Full YouTube show we all had a hand in creating during the COVID-19 lockdown of 2020.
While Digital and Social Ministry were top of mind for me prior to 2020, the COVID shutdown thrust it into the forefront for me personally and I decided to dive fully into it.
When I started on the very first day of COVID, I had to get creative on how I introduced myself to students, parents and leaders without using the easy in person tools we'd all grown accustomed to using.
That being said, I'm grateful we still have access to those tools, today.
But I realized just how important Hybrid Ministry is to the next generation of teenagers.
This episode chronicles my first day, and I chat with friends who were instrumental in producing and creating the YouTube show we had crafted during those COVID days.
I hope you enjoy this 100th episode special!
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/100
👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
======================================
🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym
📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email
🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook
======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid
BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym
OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit
AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv
TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa
--------------
🕰️TIMECODES
00:00 Intro
00:50 Hybrid Ministry During COVID
03:25 Two Weeks to Flatten the Curve
07:01 The Most Fun Memories of Unscripted
09:27 What this means going forward for churches in 2024 and beyond
--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:02:01
Isaac Sutton
all of the students in the room,
who were watching unscripted,
had bingo
cards
that coordinated to stuff that
was.
Nick Clason
Yes.
00:00:08:19 - 00:00:09:23
Darren Sutton
digital integration is not a luxury. It's a necessity.
00:00:12:09 - 00:00:18:24
Sam Vos
it was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments.
00:00:18:24 - 00:00:25:04
Nick Clason
unscripted played a really major role in like the catalyst to especially my podcast and everything like that.
00:00:25:04 - 00:00:31:04
Nick Clason
I would say the reason for that is simply realizing and understanding that students live online.
00:00:31:04 - 00:00:39:22
Darren Sutton
there's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going.
00:00:39:22 - 00:00:41:06
Sam Vos
we're going to try something different
00:00:50:00 - 00:00:55:02
ABC News
president's words come after the World Health Organization today declared the coronavirus a global pandemic,
00:00:55:02 - 00:00:57:19
Darren Sutton
I remember this very clearly.
00:00:57:19 - 00:01:01:24
Sam Vos
I mean, obviously, I came down to Parkview in February of 2020
00:01:01:24 - 00:01:06:06
Darren Sutton
the Thursday before we went home, we're like, yeah, there's something happening in the world that's not going to affect us. On Friday it became clear that
00:01:07:24 - 00:01:10:05
Nick Clason
which for context I started on Monday.
00:01:10:05 - 00:01:13:06
Darren Sutton
that maybe we'd miss a couple of weeks of meeting together. Yeah. And I have been toying around for a while with, like, a YouTube show. like, in my mind, that there was like, we were just not speaking a digital language at all.
00:01:24:06 - 00:01:25:12
Sam Vos
going there, Darren had a very kind of a new perspective on what he thought ministry would be. Right. So he was already kind of starting to talk about like, how do we take digital and kind of infuse that with what, you know, historically, youth ministry has been.
00:01:38:21 - 00:01:41:22
Darren Sutton
you know, in the grand scheme of the engine of ministry, there is no time to dream a dream,
right?
Well, Covid forced us to do that.
I kind of laid out this idea for, basically a variety show, some kind of YouTuber And I said, you know, if we decided to do this, I think we probably need to do a week or two and a big a beta test.
So could we, could we film a show? Yeah, right.
And over the weekend we came up with a whole concept for the for the YouTube show and shot it on Monday.
00:02:04:22 - 00:02:07:23
Sam Vos
Well, I'd only been there for like 3 or 4 weeks, right. Yeah.
Which I'm fine with. So then obviously it
happens. You'd only been there 3 to 4 hours is kind of like, hey, we need somebody to be the guy. And obviously I was like.
the same day we started filming was the same day that they were like, "hey, everybody's got to go home" and
00:02:20:04 - 00:02:31:04
Isaac Sutton
everybody was packed in tightly into a room and they had a like,
Nick Clason
as we're in this like, hey, don't go by people time, like and then cram all these people into a room.
00:02:31:04 - 00:02:33:11
Nick Clason
remember, like, everyone was like on vacation?
00:02:33:11 - 00:02:34:10
Nick Clason
getting married.
00:02:34:13 - 00:02:35:20
Nick Clason
had was took PTO
00:02:35:20 - 00:02:37:06
Nick Clason
I was the new guy.
00:02:37:06 - 00:02:40:02
Nick Clason
Right. You were like the longest tenured person in the room.
00:02:40:02 - 00:02:46:15
Sam Vos
it was probably I probably felt God's hand more in like my career, my life in that moment than a lot of other moments.
00:02:46:15 - 00:02:47:07
Darren Sutton
And that was your first day in the office? Yep. We all came and I was like, hey, Nick, no time to onboard you. We're filming the show
00:02:52:21 - 00:03:00:20
Sam Vos
then on our first day of filming this digital piece of it where there was, worship element in kind of this hosting element and stuff like that, filmed the first episode of unscripted at the church.
00:03:03:12 - 00:03:05:24
Nick Clason
not socially distanced whatsoever
00:03:05:24 - 00:03:07:06
Isaac Sutton
was a choice.
00:03:07:06 - 00:03:09:19
Darren Sutton
and the whole student ministry team got in there. We filmed the show, and at 11:30, we got a message from the, executive pastor saying, bye, everybody. We'll see. You
00:03:18:21 - 00:03:22:20
Sam Vos
that was this the same day we started filming was the same day that they were like, hey, everybody's got to go home and just for two weeks
00:03:25:14 - 00:03:27:21
Darren Sutton
Everybody thought at that point, probably till Easter,
00:03:27:21 - 00:03:35:03
Isaac Sutton
but nobody really knew how crazy it was going to get. Everybody was just in the. It was the rumor phase of Covid.
00:03:35:03 - 00:03:40:08
Nick Clason
but making fun of it. Basically.
Darren Sutton
Yeah. For sure. Like, this is so stupid and and so much so that like, things were changing so quickly that we filmed that thing not socially distant. On Monday by the time it aired on Wednesday, we had to put out a statement that said "this was filmed before socially distancing was a requirement."
00:03:56:03 - 00:03:56:19
Sam Vos
You know, time goes by. Maybe 3 or 4 days. Three people show up to my house with equipment being like cameras, microphones, a table, chairs, Now all this planning vision is starting to happen. Like, we're doing this right now on a zoom call
00:04:10:10 - 00:04:15:14
Darren Sutton
how much we had to pivot in that time is I still just a little bit crazy when I think about it?
00:04:15:14 - 00:04:17:24
Sam Vos
and then my wife and I looked at each other and we go, we don't have we don't have room in this spot.
Right? Because we're live in downtown Chicago in a high rise,
00:04:22:04 - 00:04:25:13
Darren Sutton
700 square foot apartment with his kid and his wife.
00:04:25:13 - 00:04:27:19
Sam Vos
every single week. When we would film, we would have to move the couch out, move that, move the chairs out. Right. We'd have to bring everything kind of stacking on top of each other by the kitchen, do the set, do the show,
00:04:36:09 - 00:04:46:18
Darren Sutton
you know, we were filming group stuff on zoom calls and trying to figure out where is the most appropriate place to set up a studio where only one person can press play.
00:04:46:18 - 00:04:46:23
Sam Vos
And, then put it all back together and send it. So then I'm running over to the camera, right. I'm getting out. I'm looking at the screen. Right. Because I turn the screen around, I'm looking at it. I'm like, okay, it looks good. And I'm running back to the camera, clicking record that I'm running back to the chair and starting.
00:04:59:06 - 00:05:10:00
Isaac Sutton
heart of Covid era for unscripted, which I didn't even like, start working. Working on unscripted until episode like 22. Yeah, something like that. I was kind of, later after some of the kinks had been fleshed out, I guess.
00:05:14:00 - 00:05:23:04
Nick Clason
yes, it went through the completely remote, like everyone from their houses, every bit via a, like cell phone camera. But I remember, Darren sent us all, like, desktop tripods so that we could like via Amazon so that we could have stable, you know, pictures and not like this
00:05:35:08 - 00:05:38:12
Sam Vos
I mean, the hashtag, the world's greatest drink kind of happened out of nowhere, What happened was I was also like, I'm just going to have to just pull everything out that I can think of and hopefully something sticks. It's kind of like when you're just, like throwing everything you can at something. You're like, one of these things works great,
00:05:51:12 - 00:05:57:05
Darren Sutton
So students were tuning in because that was the only connection with humans. They had
00:05:57:05 - 00:05:59:15
Nick Clason
which I think was like the only live anything.
00:05:59:15 - 00:06:05:06
Darren Sutton
Yes. Was gone. Like, yeah, everything was gone. Everything was gone. But we were still having church and we were one of the few. And I will tell you, like, there's a lot I've messed up in my years of youth ministry, but that is one thing that I'm really proud of. Like in the middle of the pandemic, there was not a blank ministry kept going. And that wasn't just me. That was a large team that made that happen. I could have never done that by myself.
00:06:20:19 - 00:06:21:10
Nick Clason
Yeah.
00:06:21:10 - 00:06:26:11
Isaac Sutton
And I remember that being a big part of me joining unscripted was like, we want to we're making this the thing. It went from being the Covid strategy to being, the way they were going to move forward with youth ministry.
00:06:37:03 - 00:06:41:10
Sam Vos
Now I will say in, during Covid and when I was filming at my house, right, there were some there were some moments there too, where I was like, oh, this, this feels like God's doing something. Covid and unscripted allowed us to say, hey, what? Maybe this is what church youth ministry could look like. Maybe it's it could be more progressive thinking. Yeah, sure, sure. I think it also be
00:07:00:16 - 00:07:03:12
Darren Sutton
what I remember most was just innovative thinking,
00:07:03:12 - 00:07:06:01
Sam Vos
I think there needs I think churches need to make a shift. And I felt like unscripted was a vision of what that shift could look like.
00:07:09:19 - 00:07:27:03
Darren Sutton
then it was so successful and also super a lot of fun. And also it became very clear that we had not been speaking the language of our constituency, that it became something that we permanently added to what we do
00:07:27:03 - 00:07:28:12
Isaac Sutton
was a really cool thing to do. It was something that got into people's houses. it was something that engaged students with, students on a level that they were already familiar with. I mean, students know about YouTube, YouTube shows.
00:07:41:02 - 00:07:42:10
Sam Vos
Lacroix is all I got. So I guess hashtag world's greatest drink. I don't even really like Lacroix.
00:07:47:12 - 00:07:51:03
Sam Vos
my favorite drink, Lacroix. I am one of those guys. So, it's just so it's so refreshing every time.
00:07:54:23 - 00:07:59:19
Darren Sutton
But then we started like building that into the nomenclature of what we did. And
00:08:00:07 - 00:08:03:12
Sam Vos
world's greatest people, but this is actually hashtag the world's greatest drink.
00:08:04:00 - 00:08:10:15
Darren Sutton
every semester, we would do a hashtag world's greatest drink bracket, and kids would get to vote on what that season's drink we're going to be like.
00:08:11:01 - 00:08:15:17
Nick Clason
Where when we hit the duck squeak, they had to play duck, duck, goose to it.
00:08:15:17 - 00:08:16:24
Sam Vos
hashtag world's Greatest drink. And then all sudden we would start hiding Lacroix in spots and stuff like that.
00:08:20:17 - 00:08:24:04
Darren Sutton
did an episode on pets, which is why I'm wearing this shirt. and I loved it because kids were so engaged with sending in pictures of their pets, we couldn't be in person yet.
00:08:30:13 - 00:08:33:23
Sam Vos
I think another very absurd thing that we did was that whole duck thing.
00:08:34:24 - 00:08:37:10
Nick Clason
the search for Chuck, the search for Chuck.
00:08:37:10 - 00:08:44:23
Darren Sutton
Chuck, is he in there? He's not here.
00:08:44:23 - 00:08:49:02
Darren Sutton
have a mascot also something that came accidentally. Chuck the duck,
00:08:49:02 - 00:08:53:19
Isaac Sutton
sci fi saga was was a blast. I know that was going so fun. So, Minecraft server was a tragic affair. I spent probably like so long. It's trying to set up a minecraft server for
00:09:09:03 - 00:09:16:15
Darren Sutton
So Chuck got lost or kidnaped or. I don't even remember now what the exact story was, except we just spent all summer looking for him, right?
00:09:16:15 - 00:09:25:22
Isaac Sutton
We if you found the duck and text it into a certain number in a certain amount of time, you would win a prize that coordinated to a theme, because each week was themed
00:09:28:00 - 00:09:40:10
Sam Vos
all sudden Covid happened and it kind of felt like, okay, this is the reason that I'm supposed to be here. so for me, it was a very fulfilling time. Covid was, I would say, where I think for a lot of people it was not that. However, when we got students in there filming and students in there doing audio, I think when these students all sudden like kind of took, you know, they grabbed on to this idea of unscripted and they felt like they owned it and belonged to it. That's the thing that was actually worth everything that we did.
00:09:57:16 - 00:10:02:05
Isaac Sutton
yes, there was a lot of trial and error with unscripted, especially in, in, in all areas of unscripted. There was tons of trial and error. Right. I don't think we ever fully came out of unscripted with like this was the best format and we kept it the whole way through.
00:10:15:07 - 00:10:28:15
Darren Sutton
you know, the interesting thing, which I don't think is actually that interesting, but really kind of blew people away, was how much more open kids were on zoom than they were in person. Yeah, because they're in their room. They're in their natural environment. They may or may not have to be on camera. but there was not the intimidation factor of sitting in a room and wondering what you're thinking about me. There was some kind of invisible protection for them being on camera, which worked pretty well.
00:10:44:07 - 00:11:00:15
Nick Clason
But as we look ahead to this next wave of generation, like we have to find a way to find ourselves online with with Gen Z, definitely with Gen Alpha, like, it's all they know, right? And they, they can shift between in-person and online into that hybrid space back and forth as if it's nothing.
00:11:00:15 - 00:11:06:17
Isaac Sutton
the ones that we filmed in a bunch of different locations, yeah, that was that. They were great. They were so well done. And it was a series over the course of four weeks about the impacts you can make on the world. Yeah.
00:11:21:00
Nick Clason
and we were like on location and like, that was that was so fun. I thought
00:11:23:06 - 00:11:25:06
Darren Sutton
in that I would end up carrying into the future was pre filming talks. And, you know, even when we ended up in a context where that wasn't necessary anymore, it really helps you frame exactly what you want to say the way you want to say it, in a medium that's going to live in perpetuity beyond you.
00:11:45:08 - 00:12:09:10
Isaac Sutton
Yeah. I think the other benefit to this is that whole part of it. Right. was that it democratize like the week, the day that you come from as well like that I was able to serve, like I was able to work as the guy who produced unscripted and made sure everything was running on Wednesdays. And then I could still also volunteer on Thursdays as a small group leader.
00:12:15:06 - 00:12:39:04
Nick Clason
after three years or however many years of us doing it, once restrictions started lifting, once people started coming back in the room and frankly wanting to be back in the room like we needed to find a way to to pivot and adjust. And I still think we did. But again, like I was telling you before we started hitting record was we we started at that point then with the baseline of online. And so then we were like, how much do we sprinkle in in person because of how good online is? We're like a church. Where I'm at now is like, we started with in person. And so now we have to try to like add the hybrid moment, the digital pieces to it to help create that good. Like intersection between both in-person and online.
00:12:58:10 - 00:13:10:14
Sam Vos
relationships start in person and then they can transition to digital. Meaning you live in the same state as me or friends and then you move away. But we still continue being friends,
00:13:10:14 - 00:13:23:02
Isaac Sutton
even if, your hybrid experience doesn't, kick off in the room like you want to, it might reach 1 or 2 people that wouldn't, that you wouldn't have reached otherwise.
00:13:23:02 - 00:13:30:24
Nick Clason
Yeah. And like, now my like, the adaptation, like, we have a fully in-person model, essentially. Right. Yeah. However, I still see the value in the content, the teaching content in particular, like having a home beyond just when it when it's preached. Right. And we don't have the live streaming capabilities, which is why we do the, the pre film. But that can also that, that that anchors our social media strategy.
00:13:52:17 - 00:13:57:02
Darren Sutton
we learned that social media is for interaction, not for advertising. I think that we learned that, digital, what we call in our context, digital integration is not a luxury. It's a necessity. You have to figure it out. Our students are not just digital natives, they're digital dependents. And if we are not harnessed in whatever level of digital medium we can harness, then we're missing. We're missing an opportunity to speak the language of the people that we're working with. so I don't view everything through the lens of how does this translate digitally, but I definitely view our ministry through the lens of where is the digital expression of what we're trying to communicate to, to kids long term. Yeah. So,
00:14:44:10 - 00:14:50:05
Nick Clason
the argument I felt at the time was should we do in-person or should we do online? And I was like, how about both right. And the tension in all of that is both takes resources.
00:15:02:01 - 00:15:17:15
Nick Clason
my learnings right. For the in the room side of things was like it probably needed the show, probably needed a refresh and a rebrand to, distance it from Covid and not make it the Covid thing anymore. because while it was still good, it's still carried all those connotations. And then on the, the YouTube side of things, we just needed to double down on some like titling keyword and research like artistic thumbnail renders
00:15:31:09 - 00:15:32:21
Sam Vos
means that churches exist
00:15:32:21 - 00:15:37:14
Sam Vos
for two groups of people, correct?
00:15:37:14 - 00:15:38:16
Nick Clason
Insiders and outsiders. There we go.
00:15:37:14 - 00:15:38:16
Sam Vos
I wonder if those those things being digital and in-person. Interact with those two groups differently.
00:15:45:18 - 00:16:05:22
Nick Clason
like, it's more accessible than I thought it was to create a digital like moment, like, you know, once we shifted away from the show into a new church and we were here, like, we did an entire, like, six months worth of content off of a cell phone.
00:16:05:24 - 00:16:07:11
Darren Sutton
Yeah, yeah,
00:16:07:11 - 00:16:12:04
Nick Clason
The church exists to change the world. and to be a family and to create a place for people to find meaning and belonging. Okay. I think that there can be entertaining elements within church. I encourage youth pastors and youth ministries to create entertaining elements on their social media. That's why most people get on social media nowadays is to be entertained in some form or fashion.
00:16:32:18 - 00:16:35:20
Darren Sutton
So some kind of message or whatever on the regular? I think it's super important to post regularly, whether you know how to do it or not, you play dumb for a student because there is a student who definitely knows how to do it. investing in that. And I wouldn't know what these are. But this guy well investing in some subscription services or whatnot that can help you do this easier.
00:16:58:13 - 00:17:10:14
Nick Clason
servicing millennials, Gen Z and Gen Alpha, by the way, middle schoolers and on down. And so the church has to figure out how to speak their language because they're the next generation.
00:17:10:14 - 00:17:13:18
Darren Sutton
I subscribe to your TikTok and your YouTube. He didn't pay me for that. I really would, and I am, so you should be too.
18 min
May 30, 2024 Episode 099: YouTube for the Long Haul
💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥
https://www.hybridministry.xyz/articles/coaching
🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
======================================
DESCRIPTION
How do you keep the momentum rolling?
I want to share with you my full-proof Time Management Principle and system
Two Hacks for not dropping the ball with YouTube
The Number one Killer, the thing that slows youth pastors down most often
Stick around to hear the best piece of advice I've ever gotten.
FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/099
//TIME MANAGEMENT FOR YOUTH PASTORS
https://www.youtube.com/watch?v=xlS1kWcQBS8&t=183s
//ALL THE GEAR YOU'LL EVER NEED TO GET STARTED!
https://www.hybridministry.xyz/articles/studio
//HYBRID STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
💥 [LIMITED TIME OFFER] Custom Social Coaching for Youth Pastors💥
https://www.hybridministry.xyz/articles/coaching
👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
======================================
🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym
📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email
🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook
======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid
BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym
OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit
AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv
TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa
--------------
🕰️TIMECODES
00:00 You Work too Hard for your Message to Die on your Hard Drive
02:05 Time Management for Youth Pastors
05:37 Hack #1: Bulk Film
07:19 Hack #2: Delegate
09:58 What Is the Hardest Part of keeping this going?
11:37 The Best Advice I've ever gotten
--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:29:15
Nick Clason | Hybrid Ministry
That kid. He has travel ball again, like he can't make it to youth coupe. And you agonized over the message that you've written and you actually particularly had him in mind. And so you're sad and you're frustrated and you're a little bit hurt that he's not going to hear this message that you crafted in a lot of ways for many of your students, but in some ways also very much just for him.
00:00:29:18 - 00:01:00:23
Nick Clason | Hybrid Ministry
And you work too hard to let your message just die on your hard drive after delivering it one time at youth group. Which is why if you're here and you've been following us over any of our last 8 or 9 episodes, we've been talking about YouTube for youth ministry, pre filming your messages, how to edit, how to post, how to use them for social media, how to lean into playlists, the community tab shorts, and maybe even build out your very own studio in your church and in your space.
00:01:00:23 - 00:01:24:20
Nick Clason | Hybrid Ministry
But how? How do you start these things to reach these kids who are missing and and to lean in and create messages that will live beyond just your one time delivering it at church? How do you keep the momentum rolling? Because maybe, maybe this idea of hybrid ministry, maybe this idea of YouTube for youth ministry is intriguing to you.
00:01:24:20 - 00:01:46:05
Nick Clason | Hybrid Ministry
And so you muster up the energy and the courage to kind of like, get going and get started. But then you know how this goes, right? Like you will fizzle out down the road. And so in this episode, I want to talk about some key time management principles. I want to talk through two hacks that I believe can help you continue going and not lose sight of the finish line.
00:01:46:07 - 00:02:08:27
Nick Clason | Hybrid Ministry
I want to give you what I believe is the number one killer for YouTube, for youth ministry, and the thing that trips most youth pastors up. And then finally, I want you to stick around to hear the best piece of advice I've ever been given in my entire life. Welcome to the Hybrid Ministry show. Well, hey everyone, if you and I have not had a chance to meet yet.
00:02:08:28 - 00:02:35:20
Nick Clason | Hybrid Ministry
My name is Nick Clason. I am a youth pastor. I've been serving in youth ministry for 13.5 long student ministry years, and I am excited to talk with you today about the last piece of our YouTube for Youth Ministry playlist. And it's very simply, how do you maintain and how do you keep the momentum going? If you've gotten started, how do you keep it up?
00:02:35:20 - 00:03:08:11
Nick Clason | Hybrid Ministry
And the first thing that I just want to talk about is it's actually linked right here at the very top of this video, I discussed a foolproof time management system, and like the full proof ness of it, it all comes down to this core understanding. And it's this that you, my friend, are 100% responsible for your time. If you want to lean in and make this YouTube for youth ministry thing happen and stick, then you have to come to the realization and understanding that it is up to you.
00:03:08:11 - 00:03:35:00
Nick Clason | Hybrid Ministry
It's not the amount of, meetings that you have with your church staff or your senior pastor. Like if this is a priority to you, then you need to make it a priority. You have to choose to happen to it and not let your calendar happen to you. And so if you want to start pre filming your messages, it is going to take some energy and some effort and some scheduling on your part.
00:03:35:03 - 00:04:02:27
Nick Clason | Hybrid Ministry
Yeah. Does this matter. Is it important like can you continue to get away with the lazy like showing up a youth group and delivering your message and giving it to the students? Like, of course you can do that. And for the record, it's not lazy, right? Like but I mean, what I mean by lazy is like, this is going to take another gear to get ahead to pre film, to sit down in front of camera, to edit, to post, to put the planning in.
00:04:03:04 - 00:04:28:18
Nick Clason | Hybrid Ministry
Like it's important because you and your message and what God has laid in your heart to share with your students. It is important. And when that kid has travel ball, he just doesn't hear it because he doesn't have any other way to access it. Currently. Right now, most youth ministries are operating under the assumption that they are in a, cable TV type of schedule.
00:04:28:18 - 00:04:50:19
Nick Clason | Hybrid Ministry
If you want to hear this message, then you have to come to youth group at a particular time. And if you don't come to youth group at that particular time, well, then you're not going to hear it. And so I believe that we can begin to adapt to culture and create more of an on demand moment, because that kid and his travel ball schedule is just it's probably not going to let up.
00:04:50:22 - 00:05:19:24
Nick Clason | Hybrid Ministry
And while most of us as youth pastors are hoping will happen, is that he will just see and prioritize youth group the way that we want him to see and prioritize youth group and start coming to our things. And that would be great. But but if that doesn't happen, what is the plan and what is the strategy to still get the message of hope of the gospel, the one that you've worked so hard on, for them to be able to still hear it and learn it and hear your heart.
00:05:19:26 - 00:05:45:06
Nick Clason | Hybrid Ministry
And so you are 100% responsible for the time in your time management. So what are you going to do about it? If you haven't yet, head to that link that I pointed out just a second ago, and check out my foolproof time management system so that you can start blocking your time ahead of time. So here one of the hacks, one of two, hack number one, when it comes down to all of this is book film your messages.
00:05:45:06 - 00:06:09:26
Nick Clason | Hybrid Ministry
So for example, if you are in a series, you're in a four part series on Kings and you're going to talk about King David, King Joash, King or boom. And of course, everyone's favorite king, King Hezekiah. And you've got all those messages built out. Then sit down one day for probably 2 or 3 hours and film all of those messages in one sitting, right?
00:06:09:28 - 00:06:35:28
Nick Clason | Hybrid Ministry
Maybe bring some wardrobe changes so you're not wearing the same clothes, maybe a couple hats, so that you can swap those things out and then capture all four of those messages in sequence in a row. And then if you do that and you're far enough in advance, you will then have probably another month or six weeks before you have to turn around and film your next book crop of series messages.
00:06:35:28 - 00:07:03:23
Nick Clason | Hybrid Ministry
And so that is that's hack number one. But again, back to the time management piece. You're going to have to put that on a calendar. And you're also going to have to put on a calendar the need to create and craft in and put together your manuscript. So if you haven't checked out in the very last episode of episode 098, hybridministry.xyz/098, we have linked on there teleprompters and tripod so that you can actually just type out your entire message and put it on a teleprompter.
00:07:04:00 - 00:07:34:02
Nick Clason | Hybrid Ministry
Sit down. Even if you do it, still direct to your phone and, capture your message direct to camera and into your students and help them understand this message of hope and Jesus and, have the the cure for travel ball. The other hack that I have is delegate as much as you can. You know, one of the things that we do, beyond just capturing our long form messages, is that we do a weekly social media challenge, and so we get our students to come together.
00:07:34:02 - 00:07:53:09
Nick Clason | Hybrid Ministry
And thankfully, we have our studio space, which I showed you in last week's episode as well. And we, let our students kind of create content for our social media channels. And so we capture them and, and have a fun time watching them, kind of like, you know, do challenges and work together and work with each other.
00:07:53:11 - 00:08:19:06
Nick Clason | Hybrid Ministry
But what I've done is I've actually handed the entire planning of that shooting of that, capturing of that, and then uploading of all of that content into our Google Drive, all those things off to an intern. And it's taken some time and we've had to get him up to speed on it. But now every single Wednesday night, he knows that one of his primary duties and responsibilities is to figure out the social challenge from start to finish.
00:08:19:06 - 00:08:41:15
Nick Clason | Hybrid Ministry
And then on Thursday morning, I pull up in Google Drive and I edit whatever he has created for me. Sometimes I edit it using Adobe Premiere Pro, but other times I'm actually able to just edit it completely on my cell phone. And so if you're able to hand off and delegate some of those things that listen, it's an intern, so you can get yourself an intern, you can do a high level volunteer hack.
00:08:41:15 - 00:09:15:18
Nick Clason | Hybrid Ministry
You can even use a high level student. And so all of this does not have to fall to you fall on your plate. Right. And so if you have the ability to hand some of these things off, to create some checklist, to, to have some gear that you could use, that you can hand to other people to help create and lean into some of the social ability, which, by the way, if you don't have the chance to sit down direct to camera and and book, film your messages like I get it, but you can capture students on social media every single time you meet, like there's nothing stopping you from doing at least that
00:09:15:18 - 00:09:50:21
Nick Clason | Hybrid Ministry
level. And that measure of social media, which, by the way, all of this is laid out, detailed and outlined for you in my 100% completely free hybrid strategy guide is right here, linked on screen, also linked down below in the show notes. If you want some help getting going on all of this with some links to some some gear, some basic getting started gear and some ideas for how to lean in and use the social challenge and capture content with you, your staff, your the rest of your church staff, your leaders like all of that is laid out for you completely in this complete hybrid strategy guide.
00:09:50:21 - 00:10:11:08
Nick Clason | Hybrid Ministry
I would love to have you check that out. It would be an honor if you downloaded it and used it and checked it out. But the last piece here is what is the thing that kills you? What is the thing that kills most youth pastors? What is the thing that kills most content creators when it comes to capturing messages or capturing videos and then posting them?
00:10:11:08 - 00:10:31:07
Nick Clason | Hybrid Ministry
And it's this it's it's editing. Like editing. It's hard. Takes a lot of work. I actually had a guy last night reach out. I had done, like a slideshow for a memorial service and he said, hey, that was beautiful. Like, what did you use? And a lot of times people, they're just looking for shortcuts and and the best things like there are no shortcuts, right?
00:10:31:07 - 00:10:57:12
Nick Clason | Hybrid Ministry
Like I use Adobe Premiere Pro and Adobe After Effects and like that's not always the most accessible thing. And so here's the good news. Like editing is tricky and you can do as much editing or as little editing as you want. Just get the message out there. However, if you are looking for some advice, if you are looking for some custom coaching for someone to come in and help you where you are, I would love to do that with you and for you.
00:10:57:12 - 00:11:17:11
Nick Clason | Hybrid Ministry
In fact, you Check out the link down in the description below. You can see some of the pricing on that typically, but right now I'm actually offering a couple more spots completely for free. all I ask is that you use my service and that you give, a good review if you believe that what I have offered is actually worth a good review.
00:11:17:14 - 00:11:39:03
Nick Clason | Hybrid Ministry
But I would love to help you. Like, if you're feeling stuck and you're not exactly sure where to turn, reach out. We would love to have conversation with you and figure out what hybrid ministry can look like in your church and in your youth ministry strategy. My friend Matt Johnson, he was on the very first couple of episodes of this podcast.
00:11:39:03 - 00:11:57:23
Nick Clason | Hybrid Ministry
He was actually a co-host for a while before he moved and kind of was unable to logistically, continue being on the podcast. But I asked him, I said, hey, man, I'm thinking about starting a podcast. What do you think? And I was like, what do I need to know? What do I need to do? And he gave me some, you know, some basic gear advice and some basic other advice.
00:11:57:23 - 00:12:12:09
Nick Clason | Hybrid Ministry
And he said, but you know, my my number one piece of advice. And I was like, yeah, of course. He said, just get started. Like, you can sit and you can plan and you can do all this stuff. He's like, but you will learn so much more if you just get started. And we've gone through it. All right.
00:12:12:09 - 00:12:37:23
Nick Clason | Hybrid Ministry
We've talked about YouTube for youth ministry, the philosophy of pre filming versus live streaming, how to edit, how to post, how to create social, how do you use other features on YouTube, maybe even building out a full studio in your space. But at the end of the day, just get started. You know? Speaking of Matt, he was with me at the very beginning of this podcast, and next episode is my 100 episode.
00:12:37:23 - 00:12:59:22
Nick Clason | Hybrid Ministry
It's a little bit more of like an interview and documentary style. We're going to lean and actually talk about, the, the show that the church I was at that we created during Covid and talk about many of the hybrid ministry principles that have sort of come out of it. So that video and that episode is next. If you're watching on YouTube, it'll be links right here on this end card on screen.
00:12:59:29 - 00:13:11:07
Nick Clason | Hybrid Ministry
I would love for you to check that out. Don't forget, and as always, as we're making digital discipleship easy, possible and accessible, I want you to stay hybrid.
14 min
May 23, 2024 Episode 098: Ultimate Guide: Audio, Lighting, Camera and Set Design for Church YouTube
🎙️ Church YouTube Studio Guide🎙️
https://www.hybridministry.xyz/articles/studio
🔥 [FREE] Hybrid Ministry Strategy Guide🔥
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
======================================
DESCRIPTION
Check out our ultimate guide for setting up your church youth ministry YouTube studio with the best audio, lighting, camera, and set design recommendations! Enhance the quality of your online services and reach more viewers with professional tips and recommendations. Whether you're a beginner or looking to upgrade your current setup, this video has everything you need to create an engaging and impactful virtual church experience. Watch now and take your church's online presence to the next level!
FULL PLAYLIST
https://www.youtube.com/playlist?list=PLngXlSr64YaLHMhNNfqmmmAsKRJ1VCBJl
======================================
📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/098
//YOUTUBE VIDEO
https://youtu.be/yVT1xvh9-5k
//CHURCH YOUTUBE STUDIO GUIDE
https://www.hybridministry.xyz/articles/studio
//[FREE] HYBRID MINISTRY STRATEGY GUIDE
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
//YOUTUBE COACHING [FREE!]
https://www.hybridministry.xyz/articles/coaching
👉 STAY CONNECTED WITH NICK
YouTube: https://www.youtube.com/@clasonnick
Instagram: https://www.instagram.com/hybridministry/
TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
======================================
🆓 FREEBIES 🆓
📅 "The Full Hybrid Ministry Strategy"
https://hybrid-ministry-40060036.hubspotpagebuilder.com/free-hybrid-ministry-e-book
🖥️ "My 9 Favorite DYM Resources"
https://www.hybridministry.xyz/articles/dym
📨 Full Proof Recruiting Email
EMAIL: https://hybrid-ministry-40060036.hubspotpagebuilder.com/recruiting-email
🍩 "FREE World's Greatest Donut Event Guide"
GUIDE: https://hybrid-ministry-40060036.hubspotpagebuilder.com/worlds-greatest-donut
😨 "Have I already Ruined my TikTok Account?"
https://www.hybridministry.xyz/articles/ebook
======================================
🛠️TOOLS
Some of the below links are affilate links in which we do recieve a small commission based on your purchase or use of products
VIDIQ
https://vidiq.com/hybrid
BEST DYM RESOURCES
https://www.hybridministry.xyz/articles/dym
OPUS.PRO FOR AI SHORTS & REELS
https://www.opus.pro/?via=a5d361
//YOUTUBE STARTER KIT FOR UNDER $100
https://www.hybridministry.xyz/articles/youtubestarterkit
AUTO POD
https://autopod.lemonsqueezy.com?aff=MX7Vv
TRY REV.COM FOR TRANSCRIBING
https://rev.pxf.io/R5nDOa
--------------
🕰️TIMECODES
00:00 Are you ready for another level?
01:56 Optimizing Space for a YouTube Set and Decoration Recommendations
05:32 Best Camera Gear for Churches
07:35 Lighting for Youth Ministry YouTube Channels
08:43 Audio for Church YouTube Channels
12:18 Which to start with if you can't afford them all at once?
--------------
✍️TRANSCRIPT
00:00:00:00 - 00:00:02:06
Nick Clason
YouTube for
00:00:02:06 - 00:00:07:07
Nick Clason
youth ministry. We're actually in the eighth and now second to last
00:00:07:07 - 00:00:22:29
Nick Clason
episode of our playlist titled YouTube for Youth Ministry linked right here on screen. If you're watching on YouTube and in this playlist, I've explained to you the value of pre filming your messages, how to edit your videos, and exploring the other features available to you
00:00:22:29 - 00:00:23:27
Nick Clason
in YouTube.
00:00:23:29 - 00:00:43:18
Nick Clason
What if you've started doing those things and now you're ready to take it to the next level? You see, in my 100% completely free guide to Hybrid Ministry links right here on screen and down below in the show notes, I tell you how you can get started filming content on YouTube for under $100. But what if? What if you have a little bit of budget?
00:00:43:21 - 00:00:48:21
Nick Clason
Like what if you see the ultimate value in all of this and you're ready to take it to the next level?
00:00:48:21 - 00:01:01:23
Nick Clason
Well, in this episode, I want to take you on a tour of the set that we have built in our student ministry. You ready to invest? You ready to spend a little bit of money? I can get you all up and going for less than $5,000.
00:01:01:24 - 00:01:24:19
Nick Clason
Don't freak out on the sticker shock if you're interested in some of these things, because if you do want something cheap, I can actually offer you some coaching right now at a 100% completely free rate for just the first few people. So if you're interested, click down below, inquire to see if that is still available so I can help you begin to hybridize your ministry and reach more students with the effort that you're putting in.
00:01:24:19 - 00:01:25:28
Nick Clason
As a youth pastor
00:01:25:28 - 00:01:39:19
Nick Clason
with the message of hope and with the message of Jesus. But this studio thing, it's it's a next level type of thing. So I'm going to give you a tour, share with you some examples and some videos, and walk through every single piece of gear in every single element. And
00:01:39:19 - 00:01:43:12
Nick Clason
then finally I'm going to rank those different elements because we're going to be talking about the set.
00:01:43:12 - 00:01:57:01
Nick Clason
We're going to be talking about the camera, we're going to be talking about audio, and we're going to be talking about lighting. What's most important, if you can't spend it all right now, how should you prioritize? We're going to dive into it. Welcome to the Hybrid Ministry Show.
00:01:57:01 - 00:02:04:26
Nick Clason
And in this episode linked down below is a complete blog of every single piece of gear that I have built in the studio.
00:02:04:28 - 00:02:26:11
Nick Clason
And we're just going to walk through it. and so first we're going to talk and work through just the set, like just what's going on, where it is like what things look like. And so what I did, like I said, link down below in the blog. I did, some blackout curtains. We had two big windows in the room that we converted into a studio space.
00:02:26:11 - 00:02:29:12
Nick Clason
So I got blackout curtains, which would help me kind of
00:02:29:12 - 00:02:48:16
Nick Clason
control the lighting. And so I had to buy some curtain rod. So, we have a gold curtain rod, and then also got some white, thermal insulated curtains. You can see both of those links in the blog. also, I got a peel and stick wallpaper, brick wall paper, which was absolutely meticulous to hang.
00:02:48:16 - 00:03:16:21
Nick Clason
And then it didn't stay hung on the wall. So I actually ended up just going to Home Depot and buying a panel of, brick there. And we just did that as well instead of the the peeling stick wallpaper, but whatever you might want. And so what that did was that created for us sort of like a brick in the corner of one of the the living or in one of the, corners of one of the rooms created a brick kind of vibe, like, we also did some, like, neon signs and stuff like that, and then I don't have those linked.
00:03:16:28 - 00:03:35:20
Nick Clason
but if that's something you're interested in, you can go shopping. We got a custom one made. then I created another section of our room, another section of our space with, like, a kind of like a photo background. And so I got the the ten by ten photo backdrop stand, and then the photo kind of, studio fabric that just rolls down.
00:03:35:20 - 00:04:01:07
Nick Clason
And we use that for a lot of, like, standing sets and a lot of, teaching videos, especially where we want to have a lot of text off to the side or, or behind us. And so I really, really like that one for, for those types of like educational or informational videos. And then the other like corner the corner that's kind of opposite the brick so that you if you're counting, we got brick and then we got the photo backdrop and then the white, we got a white wall as like a corner.
00:04:01:09 - 00:04:20:01
Nick Clason
and I'm not going to link any of this below, but we just used white paint. So go to Home Depot, get some white paint, and then create whatever sort of decor you want. And again, I'm not going to link every single thing because I didn't buy all of this stuff. Like we repurposed some furniture and we repurposed some shelving and we repurposed some decor.
00:04:20:05 - 00:04:40:25
Nick Clason
We bought some decor. but like one fun thing we did is we, we have like, mugs. And so we'll use a different mug every single one of our teaching videos. This is a little kind of like Easter egg type of thing, but but we had a student who, like, brought a bunch in as, like a donation. or I've just found random things like on, on Amazon or Walmart.com.
00:04:40:25 - 00:05:02:09
Nick Clason
And if I'm looking, I just might search something like, you know, teenage boy room or teenage girl room decor. I don't know, you know what? What's in these days? And so I'm a 34 year old youth pastor, but but searching that type of stuff, we've come up with these like Spiderman, kind of like neon lights and, just, you know, some other, like, kitschy, kind of like, tchotchke type of things.
00:05:02:12 - 00:05:18:01
Nick Clason
so you'll see, like prior to this, you know, if you're watching here on YouTube, prior to this, we would just kind of film anywhere we could find usually, like in one of our offices. and because our offices are already decorated, it sort of created a little bit of a set. But now we have our own set.
00:05:18:01 - 00:05:39:18
Nick Clason
Like, we've been able to create sets that look a little bit more like this or like this, and looks just a little bit more meaningful, a little bit more purposeful. And of course, the nice part, right, is that you don't supplant someone from their office when you're getting ready to film. next we'll talk about camera. And I've been mentioning mentioning it here, in this playlist, the Sony ZVE-10.
00:05:39:20 - 00:05:59:01
Nick Clason
we use it. It's phenomenal. It's a fantastic, valued $699. It's linked in the blog down below. and then we also got a, tripod for about a little over $100. So $111 is what this one I found here. Walmart is comparable. And then we got a teleprompter. you're also going to need like an iPad.
00:05:59:04 - 00:06:15:08
Nick Clason
if you want to do the teleprompter type of thing. and then I just use a free app, out of the App store, where we can, like, script out all of our messages, type them out and put them on a teleprompter, and then, walk them through. And just a little hack, at about 11 or 12 speed.
00:06:15:08 - 00:06:36:25
Nick Clason
And every teleprompter is going to be different. But the particular app we're on 11 or 12 speed and then like two, a 2000 to 2400 word seems to be the sweet spot for length of video for YouTube. I try to keep our YouTube videos, that we pre film anywhere between 10 and 15 minutes at the absolute maximum.
00:06:36:27 - 00:06:46:03
Nick Clason
and you'll notice like this is a difference between one being shot on a cell phone, his cell phone. And here's one. Once we started using the, the Sony ZVE-10
00:06:46:03 - 00:06:53:20
Nick Clason
also, I'm going to cut you to a clip in just second. this is one without me scripting it. Some kind of just, like, ad libbing it and talking to the camera.
00:06:53:23 - 00:07:02:16
Nick Clason
and then the next one right behind it is going to be one of me actually using, a teleprompter. How do you find
00:07:02:16 - 00:07:20:08
Nick Clason
true friends who believe what you believe and allow you to enter into a community of, like minded people who think the way you think, leave the way you believe, and like the things you like.
00:07:20:10 - 00:07:46:02
Nick Clason
God won't give you more than you can handle. Have you ever heard that before? Well, spoiler it's actually 100% inaccurate. All right, now let's talk about lighting. So, we bought some different like lighting boxes. So I got the apurture light box. 30120 12 by 48 at $69 value. And then also the apurture light octa dome 120.
00:07:46:02 - 00:08:12:16
Nick Clason
That's $129, as well as some different stands. So we got the show Maven ten foot light C stand. That's 119.99 And then the newer professional photography studio stand for light reflectors that, I think there's two of those for $40.99. Those are kind of the, the things to go with the lighting. But then we got apurture, Amaran, and apurture, Amaran 100 x bicolor, and then 200 x.
00:08:12:18 - 00:08:30:20
Nick Clason
The 200 x was $349, and the $249 was was of the one. And so, this is example like you'll see here on screen of us doing it without the lighting, we would just use either natural lighting or like a ring light. and in some cases it was pretty bad. but then this right here is
00:08:30:20 - 00:08:39:18
Nick Clason
once we started using these lights and this is one of the most important things that that we did, to really, I think, level up some of our quality and production.
00:08:40:12 - 00:09:03:14
Nick Clason
but the last and perhaps, well, not perhaps definite, the, the most expensive, is what we did for the audio rig. so we got to focus, right, Scarlett? Two eye, two USB audio interface, third gen. actually, we didn't get that one. This is, a two channel, one. So if you have two people on camera, and you need two audio inputs, this one is $189.99.
00:09:03:16 - 00:09:26:29
Nick Clason
the one that we got, though is the focus, right? Scarlett? 18i8 In-n-out USB audio interface, third gen that has four audio inputs and that one a little bit more expensive at $359.99. and then we used, the Sennheiser EW 112P G4 portable wireless lavalier microphone. those that's where the expense comes in, right.
00:09:26:29 - 00:09:34:15
Nick Clason
Like and you'll see this this is like Stephen A Smith wears this on ESPN on TV. But $699.95 we bought
00:09:34:15 - 00:09:51:06
Nick Clason
three of them. so we have three different people on camera and on microphone at any given time. but honestly, we typically only use it for like one sometimes maybe two for do, some social media type filming where we do some sort of banter back and forth.
00:09:51:11 - 00:10:09:23
Nick Clason
so depending on however many you want of those, if you want one, it's, you know, $699, but if you want 2 or 3, obviously it's going to make that more expensive. And then we also did get a shotgun microphone. my friend who is an audio engineer said, I like to put a shotgun microphone there too, just in case something happens with the wireless packs.
00:10:09:26 - 00:10:33:13
Nick Clason
you still got something. And so the shotgun mic, the Sennheiser MKE 600 shotgun mic with an XLR plug into a jack of 18 18 inch cable is $329. And we do use that a lot, especially with students, because the, lavalier microphones, while they are portable, they do need to be plugged into the focus, right? Which does need to be plugged into a wall.
00:10:33:15 - 00:10:47:11
Nick Clason
Meanwhile, the Sennheiser shotgun microphone is battery powered, so we can take that kind of like out on the street and do a little bit more, quote unquote, like man on the street type of stuff. and then of course, the last thing you're going to need is you're going to need some good headphones. And so here's what I recommend.
00:10:47:11 - 00:11:06:03
Nick Clason
Sennheiser HD 569, a closed back wired headphones at 199 95. Now, listen, I get it. It's expensive. And you're looking at this know does this really make a difference? Well here let me show you what the audio, if you're listening, is you're going to be out here. This is what the audio sounded like with just a little bit of an elevated upgrade.
00:11:06:03 - 00:11:25:28
Nick Clason
This out of my iBook, less than $100 microphone, filming direct camera. This is what it sounded like. And then directly following it is going to be. Once we started using the focus, right. And some of the other microphones and stuff that I just recommend. So check it out. Like what do you want to do when you grow up?
00:11:26:00 - 00:11:51:23
Nick Clason
Like, have you ever really thought about what you're going to do with your life? In this video, we're going to explore the value of the final word. So as you can see, it definitely does make a difference. Now here's the thing, right? Keep in mind if you're like, dude, that's a lot, I understand, I get it, okay? And you may not be in a spot where you want to level your gear up to the spot.
00:11:51:25 - 00:12:11:17
Nick Clason
Let's just be honest, most of the videos that you're going to be showing to students, like they're going to be probably watching them on their cell phones, and so does the 4K quality matter. Like probably not. You know, in some cases, does audio quality really matter? I, I, I think audio really matters. And so that's, that's why I want to rank this.
00:12:11:17 - 00:12:24:25
Nick Clason
Right. I want to chat through and rank. Like if you were to start with one of these for lighting, set audio camera. What's most important thing to start with. And of course, this is
00:12:24:25 - 00:12:38:04
Nick Clason
my ranking. This is Nick Clausen's custom hybrid ranking of of elements to level up your gear beyond just $100 mark. to go a little bit more premium, for a youth ministry budget.
00:12:38:06 - 00:13:02:04
Nick Clason
but you can figure out what you want and what is most valuable and meaningful to you in your context. But for me, I would start with lighting, like leveling up the lighting and getting away from just like ring lights only, or natural lights only like having some good quality lights are powerful that are customizable. You can even buy some gels to like, throw flash color on to there and stuff like that.
00:13:02:04 - 00:13:06:23
Nick Clason
If you want. lighting really, really makes a difference. And you can see that
00:13:06:23 - 00:13:13:02
Nick Clason
in these examples here before and after. the second thing for me that I would do is I would do
00:13:13:02 - 00:13:26:13
Nick Clason
audio and, the only reason that audio is not more, not ranked higher than lighting is probably because of the cost. The cost is quite a bit more, and the learning curve is also a little bit more.
00:13:26:13 - 00:13:46:22
Nick Clason
I thought, man, I tell you what, I don't know anything about audio engineering. I'm just I'm kind of hacking it. but the Sennheiser, the portable lavalier microphones like those gave me a run for my money the first time that I was getting them up and running. now, now we got it all figured out. But like, that first time, I was like, dang, I was, you know, I was watching YouTube videos and trying to figure those things out.
00:13:46:24 - 00:14:13:11
Nick Clason
The third for me is the camera. Like, I still think that, comparably, like side by side, my cell phone camera, has a pretty comparable picture to what the Sony ZV ten does. And I mean, and maybe it should, right? Like, my cell phone actually costs more than the Sony ZV ten. But the fact is, my cell phone also has a lot of other functionality on it that the Sony doesn't.
00:14:13:11 - 00:14:25:05
Nick Clason
And so, I think you can get by longer, even if you wanted to go with like the tripod, and the teleprompter rig, you can, you can teleprompter to a cell phone. And so, that would be my third
00:14:25:05 - 00:14:34:23
Nick Clason
one. And then fourth and final is just to set like it's I'm in a very fortunate situation where I was able and afforded to take a room and really make it a priority.
00:14:34:23 - 00:14:52:03
Nick Clason
Like we have said, hybrid ministry and digital integration. It's it's not an option anymore, like it's a necessity. We are reaching students, generation Z, Generation Alpha, who are no longer just digital natives, like their digital dependents. And so to have a studio or we could pull students
00:14:52:03 - 00:14:57:29
Nick Clason
in after Wednesday night and film with them and have a space is completely crafted and curated in any moment.
00:14:57:29 - 00:15:09:13
Nick Clason
We're we're like, you know, a couple weeks ago, we wanted to film some videos for our incoming fifth graders, and I just pulled our team mates together and said, hey, we're going to film this. We walked in the studio and popped the lights
00:15:09:13 - 00:15:13:14
Nick Clason
on and clicked record, and off we went. And then we were done. And then I took that, and I.
00:15:13:19 - 00:15:40:27
Nick Clason
I went and edited it like, it's nice to have that. It's nice to have that space. and honestly, it's also become a space that other people have wanted to use, for different like video projects and stuff like that throughout the year and different divisions of ministries within our church as well. And so if you have the space and if you have the buy in from leadership to allow you to to convert a space, I would recommend it because digital and hybrid ministry, they're just they're not going anywhere.
00:15:41:03 - 00:16:00:08
Nick Clason
And advice from my very first co-host on this podcast. His name is Matt Johnson. Shout out to Matt episode one through seven. Co-host on this podcast. He told me when I said, bro, I'm thinking about certain podcasts. His advice was, you know, he gave me some tactical things and some gear like recommendations. And he said, but do you want my real advice?
00:16:00:12 - 00:16:17:10
Nick Clason
And I said, of course. He said, just start like, just do it. And that's what you got to do with this YouTube thing. Like just start. We've talked about it now. You know what it takes. You know, like all the gear you use, you've seen my studio, but you gotta do it and then you gotta do it again for the next series after that.
00:16:17:14 - 00:16:41:09
Nick Clason
And then you got to do it again for the next series after that. And you might be wondering, like how do you maintain and how do you not grow weary of this? Because it's you put a lot of energy behind getting up and off the ground, but how do you how do you maintain this creating over and over, sort of momentum to continue to continually show up in a hybrid space and hybrid ministry on YouTube, on social media?
00:16:41:09 - 00:16:59:00
Nick Clason
Well, I'm actually glad you asked because we're going to be talking about that in the next and last final video, episode 99 linked right here on screen as we are trying to make digital discipleship easy, possible and accessible. So as always, stay hybrid.
18 min

About Hybrid Ministry

From the publisher's feed

Hybrid Ministry is complicated and hard. Or is it? How do pastors and youth pastors create a vibrant extension, not replacement, of what's already happening during their weekly church services? To…

Share Hybrid Ministry

Sign up to save your podcasts

Hybrid Ministry

Hybrid Ministry episodes

About Hybrid Ministry