The phrase the fastest way between two points is a straight line explains exactly how our minds think. Our minds are programmed to leverage shortcuts to navigate through our decisions.

Today's Show Rundown

Segment 1: Let's revisit one topic from our last episode as a reminder. Let's talk about the two brains. Explain the brains to our listeners. Segment 2: Judgement under adversity, Heuristics and Biases – What are Heuristics? Segment 3: How do consumers use Heuristics in their buying choices? Segment 4: What do marketers need to understand about Heuristics to become more effective?

If you want to learn more about the brain and it's thinking process you can contact us through jandhlabs.com and in about 4 weeks you will be able to get a copy of Hypno-ti$ing. We appreciate everyone listening, we are going to begin releasing twice a month to provide you with even more insights and as always please leave us a review on the platform you engage in podcasts. We cannot tell you how much we appreciate reviews, it helps us reach more listeners and entrepreneurs like yourself.