From UN internships to HubSpot’s IPO to running a modern events + content agency.

We cover sales math (why “1 in 6” closes), offers that convert (audits and graders), culture at scale, and how AI accelerates B2B marketing without losing the human spark.

You’ll learn

Guest: Nick Sal, founder of Next Level Inbound; former HubSpot Academy leader

Website: https://nextlevelnbound.com

YouTube Channel: https://youtube.com/@visiontovibe-nsi

All Links: https://linktr.ee/nicksal

Gamma (AI deck builder): https://gamma.app

MetaPrompt (Dharmesh Shah’s prompt optimizer): https://github.com/dharmesh/metaprompt

Agent.ai (AI agent builder by Dharmesh Shah): https://agent.ai

Riverside (remote recording studio): https://riverside.fm

HubSpot Academy: https://academy.hubspot.com

INBOUND Conference: https://www.inbound.com

Website Grader: https://website.grader.com

Drift / Salesloft Lineage: https://www.linkedin.com/in/keatonolson/

00:00 – Intro

In this conversation, Yi, co-founder of Besimple AI, shares his journey from product management at Meta to founding his own AI company. He discusses the challenges and insights gained from his experience in the AI landscape, the importance of human elements in technology, and the evolving nature of workplace dynamics due to AI. Yi emphasizes the significance of building strong teams and relationships in entrepreneurship, as well as the need for continuous learning to stay relevant in a rapidly changing world.

Chapters:

Learn more about Yi:   / yzhong94  

Learn more about Besimple AI: https://besimple.com/

Learn more about Keaton:   / keatonolson  

In this conversation, Tamerlan, co-founder and CEO of Armenta AI, shares his journey from being a commercial manager to leading an AI company focused on engineering compliance. He discusses the importance of compliance in the engineering sector, the expansion of his company beyond Kazakhstan, and the future of AI in government. Tamerlan emphasizes the role of AI in automating workflows and enhancing job creativity rather than replacing jobs. He also shares insights on effective sales strategies in government contracts, the significance of building relationships, and offers valuable advice for aspiring founders.

Learn more about Armenta AI: https://armeta.ai/

Chapters

00:00 From Commercial Manager to AI Innovator

In this conversation, Vincent Roberts shares his journey from a sales executive to the head of growth at US Digital Partners. He discusses the evolution of marketing strategies in the age of AI, emphasizing the importance of human connection in B2B relationships. Vincent highlights various AI tools that are transforming sales and marketing, and he reflects on the future of AI and its implications for businesses. The conversation also touches on the significance of trade shows and conferences in a digital world, as well as the value of soft skills in an increasingly automated landscape.

Learn more about Vincent: https://www.linkedin.com/in/vincent-roberts-194955112/

Chapters:

She scaled Wix globally. Then jumped to cyber. Here’s the playbook.

I sat down with Diana Rabba, VP Marketing at AccessiWay (ex-Wix, Exein), to unpack:

 • How to scale growth across 20+ markets without losing authenticity

 • Brand + community as the B2B cheat code for pipeline

 • Why AI isn’t magic, but a multiplier for senior talent

 • What it really takes to stay “future proof” in marketing

Chapters

00:00 Diana's Journey in Marketing

In this conversation, Eric Campos shares his journey into freelance marketing with a focus on cybersecurity and B2B SaaS. He discusses the challenges and rewards of helping businesses navigate the complex cybersecurity landscape, the importance of understanding niche markets like GRC, and how he leverages AI tools to enhance his content creation process. Eric emphasizes the need for authenticity and authority in marketing, and he reflects on the future of AI in the industry, advocating for a balanced approach that combines foundational skills with technological advancements. In this conversation, Keaton Olson and Eric Campos discuss the evolving landscape of marketing in the age of AI. They explore the importance of adaptability, empathy, and soft skills in a world increasingly dominated by technology. Eric emphasizes the need for marketers to stay informed about industry trends and to leverage content strategies that foster engagement and drive sales. The discussion also highlights the significance of continuous learning and the value of networking on platforms like LinkedIn and Reddit.

Learn more about Eric here: https://www.linkedin.com/in/eric-campos-875b0545/

Learn more about Keaton here: https://www.linkedin.com/in/keatonolson/

The “Dead Internet” theory is no longer a theory. It’s happening.

I sat down with Sky Yang, founder of Imagine AI, for the first episode of my new podcast, "I Am Future Proof."

His take? As AI creates more and more content, our digital world is becoming a sea of generic noise.

So how do you stand out when everyone has the same tools?

You double down on being human.

Here’s what we covered:

☑ Authenticity is your new moat. When everyone sounds like a robot, a genuine, human voice becomes the ultimate competitive advantage. People are tired of corporate jargon; they trust real personality.

In-person matters more than ever. As the internet gets noisier, trade shows and face-to-face meetings become even more critical. Sky sees this in SF, and we see it at Paramify. Real connections close deals.

The most future-proof skill isn't technical. It’s an interpersonal connection. Your ability to build trust and communicate one-on-one is the one thing AI can't replicate.

We also talked about the single best piece of advice for any founder (The Mom Test) and the under-the-radar AI tools he uses daily.

Learn more about ImagineAI here: https://imagineai.me/

The Mom Test clip i was talking about:    • Exploring Joshua Baron's Transition to a R...   at 47:30

Timestamps: