When you hear the words "business" and "finance," Bloomberg tends to come to mind. The company is known for its in-depth journalism and reporting on the topics of business, media, technology and beyond. In this episode, we hear from Bloomberg News' Global Head of Media and Marketing Technology, Chris Marino, as he shares the power of first-party data and breaks down how marketing technology (MarTech) can elevate your customer's experience for your business.

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