We came up with 10 tips to produce your photo sessions and improve your results. Think of these tips as a format to help you visualize your result and think of all the details necessary to make it happen.
You're Not a Photographer Anymore
People love to claim they are a photographer. That's OK. You don't need to be a professional photographer who makes a living at photography just to call yourself a photographer.
If you can take a photo, you're a photographer.
Of course, we now know that even a monkey can take a photograph. It's just not that hard. If you want to get great results, it's time to stop thinking of yourself as a photographer. Photography is a technical skill.
The real art of photography is knowing what it means to be a producer, and how to bring elements together to make your vision come to fruition.
What is a Producer?
You often see movie titles for a Producer or Executive Producer. Just what do they do?
The simple explanation is that they are the people with financial and managerial responsibility to make something happen.
The producer may develop the concept, work with a script writer, oversee casting and manage many other aspects of the development of a movie, stage play or other form of entertainment.
There are photographers on movie sets, but they aren't the ones calling the shots. If you want to improve your photography, then you need to start working harder to call the shots.
You need to produce your photo sessions.
Our 10 Tips to Produce Your Photo Sessions
OK, poof! You're a producer. Now what do you do?
Don't worry. Our 10 tips to produce your photo sessions will help you make the decisions necessary to create some of your best work. These tips are high level processes, and you have to fill in the blanks. That's OK, because your photo session is your creative darling.
Now let's see how to get started.
1: Understand Why You Need This Photo
Let's start with your motivation. People don't do their best work without understanding why they're doing it. There are plenty of reasons to want to create great photography.
* You want to demonstrate your ability
* You enjoy the process
* Serving others with a great photo
* Giving people a reason to raise your rates as you raise your talent
Understanding your motivation and making a commitment to it will drive you through the process. Some sessions may be quick, others may be arduous. Knowing why you're going through the process helps you make decisions during the process.
Maybe you just need a graphic for a blog post or social media post. Perhaps you want to create a new portfolio to show your skill. You could take on a photo session because you want to try a different genre of photography.
If you're serving clients, keeping them happy and earning their recommendation for future clients is a great motivator.
Know you're “why” when you start to produce your photo session, or else you may end up failing.
My purpose lately is to develop a new portfolio of work that will earn a place in a gallery showing.
2: Develop Your Message or Story
Photography is communication. We take photos to make a statement. Sometimes it's a memory. In other cases, it's a sale tool. Your photos ought to say something.
The message or story behind your photos need to support your motivation.
As I mentioned, I want to create a portfolio for a gallery showing. That means I need a body of work with some unifying theme or element.
In my case, I'm choosing to photograph athletes doing what they love.
I want to show passion, drive, integrity, athleticism and the pursuit of excellence. It's something I appreciate in others who work hard to attain something,