Summary: In this episode Joe Polish is interviewed by friend, entrepreneur, and host of the Entrepreneur’s Organization podcast Dave Will about the origins of the Genius Network®. Listen as Dave and Joe dive into what makes connectivity such a powerful business asset, why meaning is the key to happiness, and why a willingness to destroy anything that isn’t excellent is a marker of success. Selected Links from the Episode The Genius Network Annual Event Genius Network Is Selling Evil? www.davidrwill.com https://www.eonetwork.org/ Here’s a glance at what you’ll discover in this episode: Special episode overview [00:30] Joe and Dave kick off the interview [ 00:45] Run down of Joe’s interest and ventures [00:50] Name dropping Joe’s relationships [01:50] Triumph through adversity [02:49] Focus on making yourself useful to LOTS of people - [03:18] Money earned ethically is a by-product of value creation [03:59] I had to learn marketing in order to eat, to survive [05:25] Find meaning and you’ll find happiness [06:27] Nothing tastes as great as being lean feels [07:25] The things that will make you the happiest and most effective have nothing to do with materialism [09:25] At the end of the day, the person you need to be most connected with is YOU [11:30] The things that are the most enjoyable in life are the things that are the hardest to do [12:00] Necessity is the mother of invention—the most successful people create from a place of desperation [15:12] Don’t ever forget what it’s like to have fun [16:39] Treat yourself like a million-dollar race horse [18:41] The dangers of behavior addiction [20:00] He who has his health has 1,000 ambitions, he who does not only has one [21:46] Pain is mother nature’s way of saying “HEY! Pay attention to me!” [22:48] Irritated oysters make pearls [25:05] Transform other people’s bad news into good news and you’ll make money [26:00] Look for bad news and you’ll find opportunity [29:00] Takes resources to higher levels of productivity and you’ll win [29:34] Get to the true root of your problems first, only then you can start correct them [31:35] Sometimes the best way to complete a project is to destroy it [33:27] Joe as a pioneer in content marketing [34:27] If other people are making money in your industry then there’s nothing wrong with the industry, there’s something wrong with you [37:58] Don’t be one of the guys that thinks the grass is always greener [38:33] Learn fundamental business skills—until you have those, the industry doesn’t matter [39:05] You’re not entitled to anything, you need to figure out how to make it work [40:35] Any business problem can be solved with the right sales letter [42:03] Help people learn how to make a buying decision, and you’ll help them start thinking about other factors beyond price [43:05] Joe had more than 7K carpet cleaning businesses join his marketing company [45:49] Is selling evil? [48:49] A compelling argument is far more powerful than a compelling offer [49:09] Make it easy for someone to understand what you do [50:10] Anyone can say anything over the phone, be willing to put in in writing or on video [50:35] Because most people think marketing today is free, they’re lazy with their messaging and effort--don’t forget about packaging, presentation, and showmanship [51:50] Starting the Genius Network® [54:55] It’s not about what you LEARN in the Genius Network®, it’s about the connections you make [59:45] People and relationships create the brand, not the otherway around [1:04:15] Joe joined EO in 1995 [1:05:45] How do you deal with things when they’re not working? When you’re feeling overwhelmed? [1:06:48] There are going to be times when you don’t want to play anymore—but remember that feelings aren’t facts and you need to push through [1:07:46] Amateurs wait for inspiration, professionals do it with a headache [1:08:10] Don’t worry alone; talk to people, get the facts, and have a plan [1:08:45] Stay connected to your network [1:09:18] Attention is your most valuable asset [1:09:44] Be willing to destroy anything in your life that is not excellent [1:09:53] Nothing feels good in the middle…it feels good at the very start and the very end [1:10:30] Protect your confidence and protect your gratitude, you’ll need them both [1:12:24] People Mentioned: Ari Meisel John Mackey Dan Sullivan Arianna Huffington ********************* To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* About Dave Will: Dave Will is the host of EOVL, a podcast produced by Entrepreneurs’ Organization and designed for all entrepreneurs with a hunger for learning how to better their business and themselves. He is a self proclaimed Culture Evangelist and Customer Advocate. Dave’s business is based on the antithesis of the idea that “perception is reality”. After his company, Peach New Media, was purchased in February 2015, Dave took a step away to mentor and build new technology businesses. He is an avid marathon runner and enjoys sailing with his family around the old seaports of his New England home. ********************* About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father’s locksmith shop that if he smiled nicely… people would give him TIPS. He parlayed that into his famous “I’m trying to win a trip to Disneyland” Newspaper subscription sales method… and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe. About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and I’ve never looked back. I’ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
