In this episode Joe Polish invites friend, speaker, and New York Times Bestselling Author Sean Stephenson onto the I Love Marketing Podcast to share strategies for greater influence, how to create a movement online, and illustrate how anyone can build a profitable speaking career. Selected Links from the Episode   www.10kspeeches.com - an event Sean is putting on   Here’s a glance at what you’ll discover from Sean in this episode: Introduction from Joe [00:40] Sean’s greatest accomplishment? Being a member of Genius Network [ 01:40] Why Sean sucked as a speaker and why other people suck [02:25] Robotic behavior is DEATH for you as a public speaker [02:35] As a speaker, don’t be concerned with YOUR agenda (what you can do instead) [03:23] When you’re bad, it’s because you’re in your head and not in your flow [03:44] When you speak, you want to attract or repel [04:50] Storytelling is essential for good speaking and creating a compelling message [06:37] Great speakers have bridge moments and captivate [07:45] Activate the imagination of your audience [08:54] Public speaking ISN’T improv...you’re not ad-libing. There’s a formula and a model you’re following [10:38] Speaking is like surfing...If you can see the wave coming [12:55] Too many people try to get into speaking to SELL [15:30] Being ethical is not enough to make a successful business [16:00] The first seminar Joe did, was a nerve-wracking experience [16:39] The only difference between a leader and a follower is--can you push through your pain? [21:30] No one gets through life and business unscathed [22:15] When you come from a place of service, nerves disappear [22:50] You can get PAID for things you NEVER thought people would pay you for [25:15] Rethink what you can and can’t do [26:55] Sean shares his formula for speeches [27:10] Stories Activities Points Everyone is skilled at SOMETHING [30:14] How to handle someone who is petrified to get on stage [32:22] Your audience needs you more than you need them [38:20] The great speakers of history can really move a crowd and that’s what makes them leaders [41:40] Don’t just dabble, GO FOR IT [42:44] To be the best, hire the best [43:50] Bring people VALUE [44:48] To stay top-of-mind in someone’s life--provide CONSTANT value [45:30] Find the people with access to influencers [46:20] The quickest way to lose in life is to keep score [49:08] If you want to be popular, if you want to build a big following, start TEACHING people how to do something [51:25] There’s no right or wrong way to do something, there are simply successful models and unsuccessful models [54:08] www.10kspeeches.com  [55:35] Small, little transformations over TIME lead to large, sweeping transformations [57:30] The brain deletes pain in order so we can do things again and GET better [59:40] Why are you speaking? Are you doing it because of the money or because you have a burning message to share? [01:00:50]   People Mentioned Sean Stephenson ********************* To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation.   Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more.  Membership is by application only.  Click here to learn more.   You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* About Sean Stephenson: Sean was born with a rare bone condition that stunted his growth and left him in a wheelchair due to fragile bones.  Despite these challenges, Sean  has taken a stand for a quality of life that has reached millions of people around the world, including Sir Richard Branson, President Clinton, and his Holiness the 14th Dalai Lama. As a board certified therapist, Sean uses humor and compassion to develop a fun environment where individuals open their hearts and minds for lasting empowerment to occur.  ********************* About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father’s locksmith shop that if he smiled nicely… people would give him TIPS. He parlayed that into his famous “I’m trying to win a trip to Disneyland” Newspaper subscription sales method… and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe.   About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and I’ve never looked back. I’ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.

In this episode Joe Polish invites Anthony Amos onto the show to discuss how he converted a dog grooming business into a multi-million dollar franchise. An Australian with an electric personality, Anthony details his journey from the ranks of professional football, to life as an aspiring entrepreneur. He details his formula for entrepreneurial success (which includes a willingness to eat baked beans), and itemizes his passion for friends, family, and dogs. Listen to learn about the importance of having hope and faith, why enthusiasm is every entrepreneur’s biggest ally, and the value of knowing your business at the ground level.   Selected Links from the Episode   Think and Grow Rich - Book by Napolean Hill How To Catch A Shark - Book by Anthony Amos The 7 Habits of Highly Effective People - Book by Stephen Covey   Here’s a glance at what you’ll learn from Anthony in this episode with show notes: Introduction [00:30] Anthony joins the show [01:06] Anthony describes himself as a lunatic [01:35] How Anthony came up with the idea for HyrdoDog [02:40] When you’re good with people, you’ll go far [05:20] Washing dogs won’t make you a millionaire, learning how to build a business AROUND dog washing will [06:09] Anthony’s thoughts on family [07:06] Hope and faith can carry you a lot of places [09:12] Defining the difference between American and Australian entrepreneurial environment [10:00] Being successful as an entrepreneur means having thick skin [11:50] When the idea for a dog grooming business became a GOOD idea [14:45] Understanding what it’s like to eat baked beans day in and day out, in order to put money back into the company...that’s what it means to be an entrepreneur [15:20] Alignment is paramount for good relationships [16:40] Entrepreneurs are corporate athletes [18:52] How To Catch A Shark- Anthony Amos [19:53] Can and clone marketing is how Joe made his success [22:20] Not all money is created equal [22:45] When all you have is a dream and an idea, your enthusiasm is your fuel [24:10] Be prepared for isolation as an entrepreneur [26:15] Once success has been built, jump into something parallel, not something new [28:43] Do not obsess about the money, don’t chase the money [29:49] When you’re having a conversation with somebody, just be there...be present [33:30] Learn how to become a communication EXPERT [34:21] Defining what animals (specifically dogs) do for people [37:20] People mistake getting out of their comfort zone for taking a risk [42:50] Anthony shares the best business lessons he’s extracted from his life [45:15] Bathe to Save [47:20] The objective is to raise $1M and save 500,000 dogs [47:35] The legacy of the Bathe to Save campaign is to get dog groomers to go to a shelter 1-day per month to wash dogs and raise awareness about shelters [48:28] The different types of sharks [49:28] See the value of what you’re doing and bringing before you sit down at the negotiation table [52:20] Too many people focus on raising money and not on identifying how to SELL their idea [53:45] Know your business from the ground level and you’ll be able to franchise successfully [54:55] The rituals Anthony has to help him deal with the TOUGH times [57:29] Live in the moment [58:19] Say “Thank you” [01:00:00] Where to go to get in contact with Anthony [01:01:03] Be nice to the people you meet on the way up, because they’re the same people you met on the way down [01:02:00] Know when and where to burn bridges [01:02:39] Integrity, Courage, Honor [ 01:04:18] The 7 Habits of Highly Effective People [01:04:50]   People Mentioned Anthony Amos   ********************* To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation.   Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more.  Membership is by application only.  Click here to learn more.   You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* About Anthony Amos: Anthony Amos is the creator of the multi-million dollar Australian franchise Hydrodog. Hydrodog grew to the largest franchise of its kind in the world and Anthony, at the age of 28, became one of Australia’s youngest millionaires. Anthony’s business acumen and engaging personality have made him a desired speaker and author. He is a multi-founding franchisor, partnership expert, creator/inventor and angel investor. ********************* About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father’s locksmith shop that if he smiled nicely… people would give him TIPS. He parlayed that into his famous “I’m trying to win a trip to Disneyland” Newspaper subscription sales method… and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe.   About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and I’ve never looked back. I’ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.

In this episode Joe Polish invites Mike Koenigs, Nick Janicki, and Jason Fladlien onto the show to share their secrets for success. With four of the world’s best entrepreneurs in one place, this episode is packed with high-quality advice and value. Listen to learn about the biggest market opportunity Twitter’s founder, Jack Dorsey,  isn’t going after; the four top strategies for building and growing a business; and what everyone can learn from a little bit of rock’n’roll. Here’s a glance at what you’ll learn from Mark in this episode: 4 lessons learned from Jack Dorsey (The billionaire founder of Twitter) Jason, Mike and Nick discuss some of the biggest market opportunities available today One of the best productivity tools to use if you or someone you know can is struggling with addiction, anxiety or depression A smarter way to filter opportunities and make better decisions Jason Fladlien shares a strategy for serving your customers better than anyone else How to access an artificial intelligence marketing system that automatically generates emails and texts to your prospects, clients and customers 4 important books every entrepreneur should read One skillset you must learn to increase engagement, responsiveness and referrals The fastest way to create celebrity status and/or expert authority in any niche Selected Links from the Episode You Everywhere Now - Manufacture celebrity and write your book in just a few months Rapid Crush - Craft outstanding webinars True Rest - Discover the euphoric relaxation of float pods Show Notes Introduction [00:30] THREE guests? [01:13] Mike helps entrepreneurs to manufacture celebrity at You Everywhere Now [01:20] Jason helps people to crush webinars at Rapid Crush [01:40] Nick creates euphoric relaxation environments by making float pods [02:00] They’re all members of Genius Network [03:10] The four have come from lunch with Jack Dorsey, founder of Twitter: what did they take away? [03:40] Nick: “It was incredible to meet someone so successful who was humble and mission-based” Jason: “Everything was about a unified vision, not revenue” Mike: “Jack was direct - he doesn’t require affirmation from anyone” Questions over lunch: Who’s made the best use of Twitter in recent times? [06:35] Create the conversation that everyone else is responding to [07:30] What are the most useful things you’ve read or watched recently? [08:16] Mike: “I love to read rock ‘n’ roll biographies...I just finished Porcelain. But I also read Sapiens, which I absolutely loved.” Mike: “A huge part of what we notice about other people and how we compare ourselves to them is a total myth” Jason: “Alex Epstein was wearing an Ender’s Game T-shirt the other day...that’s a book that’s taught me a lot about business. It tells you to know your enemy so well that you love them” Nick: “As human beings we have a tendency to look up to other humans for purpose...I find autobiographies interesting to read” What’s the biggest market opportunity that Twitter’s founder isn’t going after? [13:10] What are the big opportunities the guests aren’t going after? [21:45] Jason: Podcasting Mike: Saas Getting away from technology is a vacation for most people these days [15:50] What areas can a bootstrapped solo entrepreneur can break into? [17:40] Where are the most fertile places to look for opportunity? [18:33] Have either a team or a tool that helps you look past your own excitement about opportunities [19:14] You can never get youth back, and never get time back [22:18] Top strategies to build and grow a business? [24:15]   Jason: “A great sales letter can solve almost any problem” [24:25]   Franchising - and making every person who works in every store an expert [26:14] Nick’s just loaded his database onto a marketing AI - “I think AI is the marketing tool of the future” [27:30] Mike: “Just write a book”  [28:50] There’s a growing trend for real-time, on-demand video online  - so get the right skillset to engage [29:30] Final words of wisdom? [31:05] Jason: “Just get out there and make money” Nick: “Track everything. Track track track.” Mike: “Write a book. Your customers exist on Facebook. And make more good offers.” Get in touch with Jason, Nick, and Mike Joe: Choose who you give your attention to and who you listen to. Be very selective. [32:40] Ask yourself: “Does this person spark joy?” [34:15] People Mentioned Jack Dorsey Alex Epstein ********************* To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more.  Membership is by application only.  Click here to learn more.   You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* About Mike Koenigs: Mike Koenigs is a ten-time #1 bestselling author, interactive online TV producer and host of the “Mike Koenigs Show”, winner of the “Marketer of the Year” award, serial entrepreneur, angel investor, filmmaker, international speaker and patented inventor. He’s also the “Chief Disruptasaurus” of the MiXiV Media Network. About Nick Janicki: Nick Janicki is the founder of the True REST® Float Spa, CEO of Float Pod™ Technologies and founder of the Floatpodcast.com. With 14 locations open/opening and 30 more on the horizon, True REST is the fastest growing floating franchisor in the world. Nick has the vision of creating a brand based platform for floating and estimates 1,000,000 will have floated through the True REST brand within the next 5 years. About Jason Fladlien: Jason Fladlien is the CSO and co-founder of Rapid Crush, Inc. which consistently grosses the top numbers in the internet marketing industry. Born in 1983, Jason became a self-made millionaire before the age of 30 and a multi-millionaire shortly after. There are few people in the world who understand mass persuasion and sales conversion like Jason does. ********************* About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father’s locksmith shop that if he smiled nicely… people would give him TIPS. He parlayed that into his famous “I’m trying to win a trip to Disneyland” Newspaper subscription sales method… and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe. About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and I’ve never looked back. I’ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.

Shorten The Gap| Mark Lack with Joe Polish on I Love Marketing - Episode 260 In this episode Joe Polish (and Dean Jackson, if only for a minute) interviews Millennial entrepreneur Mark Lack of Shorten the Gap. After a brief stint as a professional paintballer, Mark made a stunning realization--the things that make people successful are universal across multiple industries. With that in mind, he set out to find a way to convey his observations to the masses. The result of his effort ended up becoming Shorten the Gap, a book and company that helps aspiring individuals shorten the gap between where they currently are, and where they would like to ultimately be. Here’s a glance at what you’ll learn from Mark in this episode: The ONE THING that stops most people from making their dreams come true and how to overcome it The 3 Pillars of Life: How to make your life a masterpiece and achieve what you want C______ and P______: 2 secrets for getting rapid results in any area of life Mark explains why he loves marketing and gives you his 5-part marketing process for converting more prospects into paying customers The BIG problem with formal academic education (PLUS: 4 success secrets they don’t teach you in school that can transform your life) How to become your best self and create more value in the world 2 ways to cultivate deep, meaningful relationships One strategy you can use to become more credible, influential and persuasive The 2 biggest foundations of your happiness and fulfillment in life: Your G______ and Your C______ Mark gives you unique and creative ideas you can use to differentiate yourself and stand out in the marketplace If you're feeling burnt out or bored, here's what you can do to experience more joy and satisfaction… What learning REALLY is, how to learn the RIGHT things and how to learn FASTER Mark shares his best productivity tips for getting things done more easily One of the most important things Mark has ever learned about success Selected Links from the Episode Shorten the Gap - Mark’s company and book Show Notes Introduction [03:45] Who is Mark Lack? Joe shares his background  [03:10] Mark’s story starts at the age of 14 [05:20] Originally wanted to become a professional paintball player [06:35] The mindset for success carries across all industries [06:55] There is more to life than school. Break your molds [08:00] Schools don’t teach people emotional intelligence, emotional mastery, or awareness [09:09] Formal education does NOT prepare you for life--college is daycare for adults [11:28] Mark’s main lightbulb moment? Watching Tony Robbins at the age of 18 [14:40] Be More. Give More. Have More. [16:10] When someone suddenly makes it...see who they become in 5 years [19:12] Recanting Mark’s major trainwrecks [21:45] Success comes from pain and adversity [25:35] What stops most people from going after their dreams? The stuff between their ears [27:04] Defining Mark’s learning process [28:51] Learn from people with a proven track record[30:50] Understand the importance of context and patterns [32:00] The umbrella of psychology [35:20]   Content isn’t king, context is king [36:25]   To be successful, identify what success will mean to you. [37:05] Once you’ve identified what success means to you, reverse engineer how to get there [39:11] We pursue the external because the internal is so confusing and scary [40:20] You don’t need to KNOW in order to DECIDE [43:50] The only reason you want to buy a bigger anything is because of the way you THINK it will make you feel [46:26] People are terrified of uncertainty which is why only a select few take the plunge to entrepreneurship  [48:40] The reason people love drugs and alcohol is because it’s the easiest way to change their current state [49:42] Mark’s tips and techniques for being more productive [53:20] Maximizing the ability to influence and persuade [55:41] Back before the internet, it was way easier to be a shitty guy [01:01:30] What do meaningful relationships look like [01:04:00] You can’t extract value from a relationship if you haven’t put anything in it [01:07:00] The best thing you can do in an introductory conversation is get the other person to spend 80% of the time talking about themselves [01:09:45] How Mark gets people to write the check [01:10:45] Master the art of the risk reversal [01:17:00] As long as they have the money, the only thing that holds people back is fear [01:18:00] Where to go engage with Mark? www.ShortenTheGap.com [01:26:02] Why Mark decided to call his company/book “Shorten The Gap” [01:26:10] If you haven’t achieved it yet, there’s still a gap, so find a way to shorten it [01:27:23] People Mentioned Tony Robbins ********************* To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more.  Membership is by application only.  Click here to learn more.   You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* About Mark Lack: Mark is the author of “Shorten the Gap- Shortcuts to Success and Happiness” which has been endorsed by some of the leading experts in the personal development field. Mark specializes specifically in helping young adults master the self-discipline and mindset necessary to achieve absolutely everything they desire. His company, The Peak Performance Club, has become the world’s #1 source for empowering great results in young adults. ********************* About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father’s locksmith shop that if he smiled nicely… people would give him TIPS. He parlayed that into his famous “I’m trying to win a trip to Disneyland” Newspaper subscription sales method… and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe. About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and I’ve never looked back. I’ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun. ******************************** Quotes There is more to life than school. If high school prepares you for college, and college prepares you for a job, why doesn’t college teach you anything about HOW TO LAND A JOB? College is daycare for adults. Is who you’re being today, going to help you be who you want to be tomorrow? Successful people are the 5% willing to do what the 95% are not. Most people don’t even know what learning is--the creation of a relationship between two or more things. Always maintain a level of gratitude. Find a way to earn credibility by association. Be nice to the people you meet on the way up, there they same people you meet on the way down. You can’t make a withdrawal from a relationship you haven’t made a deposit in.

Separate Yourself From The Circle | Clint Arthur In this episode Joe Polish interviews Clint Arthur. Clint is always TV-ready: he’s an expert at manufacturing celebrity and teaching everyone from plumbers to politicians how to book TV performances and create authority. Listen in to learn how to get yourself on TV any time, for free; the secrets behind why Donald Trump is so successful; and the best New Year’s resolution you can make to transform your life. Here’s a glance at what you’ll learn from Clint in this episode: * How any entrepreneur can raise their status, elevate themselves above the competition and be seen as a celebrity in their industry * "HE’S NOT YOUR REAL FATHER…": The most shocking event of Clint's life and how it impacted him * What you can do to overcome fear, break free from doubt, learn from failure and keep going when times get tough * One powerful question to ask yourself if you want to totally transform your life * Clint reveals his "Magic Messenger Formula" for getting on TV for free: Hx + Cx + P + D + AC + TA/F = TV * How Clint went from driving a taxi in Los Angeles just trying to survive, to becoming one of Hollywood's top media trainers * 5 Performance Secrets of Donald Trump: Clint shares his thoughts about Donald Trump's popularity and success * The “Place Strategy” smart marketers use to increase their influence and revenue Show Notes   Selected Links from the Episode   Clint Arthur TV - Clint’s website 21 Performance Secrets of Donald Trump - Learn from the master of manipulative marketing Statusfactory - Grow your celebrity and your business   Show Notes Pre-show discussion [00:29] Introduction [01:40] Clint Arthur is the CEO of Statusfactory and an expert on manufacturing authority  [01:50] “We have to raise our status in the eyes of customers and prospects” [04:14] Status is about perception [04:45] What does celebrity or status look like for an entrepreneur? [06:34] “Separate yourself from the circle” [07:51] Create the perception that you are more of a celebrity than the people around you [08:15] Speak in prestigious places. Get on TV. Speak with the right people. [08:28] One client was an auto mechanic: he started getting on TV and ended up speaking at the Napa Auto Mechanics convention in front of thousands of people [09:08] You don’t have to be Kim Kardashian. You just have to be more famous than your competition [10:34] How do you prepare people to have their product live up to their positioning? [11:33] Clint’s story - from failed writer to entrepreneur to writer again [13:00] Have a product that’s so great you can give guarantees [15:45] “I encourage people not to use marketing until you have a great product. Marketing is dangerous.” [16:50] Propaganda is marketing. Plenty of people use great marketing to do terrible things. [17:05] Clint went to Wharton Business School - he later moved to Hollywood and started writing screenplays and acting, but did not succeed[18:20] In 2009 Clint gave up drugs and alcohol, wrote his book, and booked his first television experience. [21:49] How did Clint get his first TV appearance? [23:00] Going from booking through an agent to booking his first appearance himself [26:00] “If you put certain elements in your message to producers, your proposal becomes irresistible”[27:40]  If you’re really an expert, you need to have a formula for how your clients can replicate what you do [28:54] Rejection, pain and insecurity [33:00] What are the things that made the biggest transformation for Clint? [34:40] In 2009, Clint lived as if he was going to die. He did everything he wanted to do [35:43] Most people are scared of looking foolish, failing, or breaking away from their lives of quiet desperation [36:27] All marketing is testing, failing and trying new things [38:45] How does this work for small businesses? [39:05] One of his clients, Ellen, is a plumbing consultant. She uses her TV appearances to contact inactive clients and book consultations [40:27] “All that matters is that you’re on TV and your competition ain’t” [43:54] What are some of the first things that people in small business can implement? [45:00] Clint shares his formula. First, the way you talk is critical. What do you say when you talk? What hooks? [46:10] In local TV, the most important hook is the local hook: why here? The next hook is the timing hook: why now? Second, celebrities. Use famous people when you talk [49:05] One chef had success with a segment called “5 foods that Ellen Degeneres and Bill Clinton would never eat and neither should you” Third-  use props [50:19] Clint took a bottle of hot sauce out of his pocket while on a show Don’t just be a talking head Fourth- Demonstrations are perfect on television [52:39] Television is about doing what everybody loves - so come up with a demonstration using everyday items Fifth- Have a take-away or formula [54:10] Clint was booked on the Today show because of his formula for successful New Year’s resolutions Sixth- the final part of the formula is an appropriate costume [56:22] Clint’s client the auto mechanic wore his mechanic’s outfit on TV Your costume immediately conveys information about what you do Clint Arthur’s formula to get on TV any time you want for free: Ax + Cx + P + D + TA/F + AC = TV “Accept the challenges of today so you can accept the thrill of victory” - Patton [55:20] Consistency is always important [59:55] Why is Donald Trump so successful? [01:04:38] TRUMP [01:05:00] Teeth: Trump has white veneers that make him seem healthy and draw viewers’ eyes to his mouth. Rehearsal: Trump is constantly speaking on stage and on TV. He has the opportunity to rehearse his soundbites constantly. Ubiquity. Trump is everywhere. Message: His message is clear and consistent. Props: He uses props constantly - particularly his children and family members. Many US presidents have been exceptional entertainers [01:12:56] Million-dollar positioning statements [01:16:04] Invoke celebrity attachments and place theory - where you speak and who you speak with adds importance and power [01:18:15] “I could give the same speech at a local Rotary club or at Harvard - the only thing that makes it different is place” [01:20:32] Connect with Clint at his website People Mentioned Dan Kennedy Brendon Burchard --- To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. About Clint Arthur: Clint Arthur, CEO of Status Factory, is a Leadership & Performance Expert with an Entrepreneurial Management degree from the Wharton School of Business, winner of the prestigious GKIC Info-Marketer of The Year award,  has 16 years experience running his own gourmet food company, and is author of the #1 Bestselling books "Break Through Your Upper Limits on TV,” “21 Performance Secrets of Donald Trump," and “What They Teach You At The Wharton Business School.” Clint's famous personal transformation experiences, keynote speeches, and frequent appearances on Network TV, iTunes Podcasts, and syndicated radio shows inspire millions of people to live larger, more intensely, and with more impact on the world. He has appeared on 70 Local and National TV News & Talk shows across America, and, since 2012,  has helped Clients book themselves on more than 2526 appearances including Good Morning America, The Today Show, CNN, HLN, Dr. Oz, Fox Business Network, and many more. As CEO of Status Factory, Clint Arthur has been called "Hollywood's Top Media Trainer" and "Media Trainer to The Stars," and has helped hundreds of Authors, Speakers, Coaches, Doctors, Psychologists, Entrepreneurs,  Reality TV Stars, Television Personalities, Leaders and Messengers  committed to making a bigger difference in the world and with their career. Clint also serves top chefs and hospitality industry leaders such as Ritz-Carlton, Four Seasons, Mandarin Oriental, Hilton, Starwood, JW Marriott, MGM-Mirage, US Foods, and Sysco with Five Star Butter Co. About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father’s locksmith shop that if he smiled nicely... people would give him TIPS. He parlayed that into his famous “I’m trying to win a trip to Disneyland” Newspaper subscription sales method... and evolved THAT into the name‐dropping, self‐aggrandizing, super‐generous style we all LOVE about Joe. About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job... and I’ve never looked back. I’ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.

Meetings Suck, Double Double, and Leadership - Cameron Herold In this episode Joe Polish interviews Cameron Herold, author of Meetings Suck, the founder of the COO Alliance and the man behind 1800‐Got‐Junk. Unlike a lot of his modern contemporaries, Cameron believes that meetings aren’t just important, they’re integral to the success of any company, in any industry. Meetings only lose their value when they’re not properly executed. During today’s interview, listen as Joe and Cameron discuss the readily repeatable formula to the successful meeting. A formula that can be used to get people, money, and ideas optimally aligned for maximum benefit. Here’s a glance at what you’ll learn from Cameron in this episode: * Why Cameron wrote his book "Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable" * Good Meeting, Bad Meeting: 8 easy to spot differences between good and bad meetings * The perfect time of day to run meetings is _____ a.m. and _____ p.m. Here's why... * World Class Meetings 101: Strategies for running meetings as great as some of the best companies in the world like General Electric, Starbucks, and more... * The "5 Minute Buffer" rule that makes every meeting more functional * Cameron lays out his step‐by‐step system you can use for turning any meeting into a high leverage, high value company activity * One of the best ways to enhance company culture, quickly get your team on the same page and get more done in your business * The RIGHT way to set a meeting agenda and the exact steps to take when a meeting gets derailed * How to know whether you should have an in‐person meeting or a virtual meeting * Lessons from Sprint to Middle East Monarchies: Cameron shares how his clients have transformed their meetings * The 4 Types of Meetings: What they are, how they work and how to run each of them * How to decide who should be in what meetings and the Personality Profiles every leader should know about * The "Post It Note Exercise" you can use to generate breakthrough ideas from your team members * How to set up your meetings for success, create accountability and have the most effective meetings possible * 3 strategies you can use during meetings to increase team engagement, clarity and commitment Show Notes ● Introduction [00:35] ● The man behind 1800‐Got‐Junk [01:12] ● It’s Ok to be the dumb kid [01:50] ● Meetings Suck by Cameron Herold [03:16] ● Meetings don’t suck, the way you run them does [04:28] ● A good meeting versus a bad meeting [05:40] ● Without an agenda, there is no engagement or attention from the participant's [07:25] ● Double, Double by Cameron Herold [09:10] ● WHAT is the PURPOSE of the meeting? [09:56] ● “Sorry I’m late” means “Sorry, I don’t value your time” [12:10] ● How many of your employees have had a training on meetings? [16:28] ● People need to understand it’s OK to not be invited to a meeting [20:48] ● Ensure the most senior person in the room speaks last [22:19] ● As a leader, your job is to grow people [22:41] ● Without meetings, we leave ourselves open to misinformation and miscommunication [27:33] ● If you don’t have meetings you may have problems [29:09] ● Your meetings deeply impact your culture [30:14] ● Selling is influence, marketing is storytelling [31:15] ● Email (messaging) needs to be eliminated from meetings‐‐you need people present [32:22] ● The process of on‐boarding [37:08] ● The most challenging role in any meeting is that of the moderator [39:27] ● How do you handle employees that just, flat‐out, aren’t checked‐in [43:05] ● Any board of advisors needs to be well‐rounded but deep in one area [46:12] ● When you have strong, skilled C‐level people they are enamored with learning [49:29] ● Who’s doing what and when [54:40] ● A business owner doesn’t need to be in control, but they do need to be in charge [55:05] ● Do not get stuck in the “I have to go to this meeting” mentality [59:00] ● Just because you’ve been invited doesn’t mean you need to go [59:22] ● Delegating versus abdicating [01:00:50] ● If you’re not into it and it’s not your expertise, don’t do it [01:01:41] ● The power of quick, high‐impact meetings [01:03:14] ● Virtual meetings [01:05:10] ● A quick FaceTime is far more impactful than a quick call [01:06:45] ● The best and worst meeting Cameron Herold has EVER had [01:07:01] ● More often, the coaching is going to the wrong person [01:14:28] ● How to stop people from working when they’re no longer working [01:16:19] ● Work is addictive and all addictions are dangerous‐‐get some hobbies and go have some fucking --- To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. About Cameron Herold: Cameron Herold is the mastermind behind hundreds of companies’ exponential growth. His current clients include a ‘Big 4’ wireless carrier and a monarchy. Cameron has earned his reputation as the business growth guru by guiding his clients to double their profit and double their revenue in just three years or less. By 35, Cameron helped build his first TWO $100 million dollar companies. By the age of 42, Cameron engineered 1‐800‐GOT‐JUNK?’s spectacular growth from $2 Million to $106 Million in revenue, and 3100 employees in just six years. His companies landed over 5,200 media placements in that same six years, including coverage on Oprah. Cameron is the author of the global best selling business book DOUBLE DOUBLE in its 7th printing and in multiple translations around the world. Cameron is a top rated international speaker and has been paid to speak in 26 countries. He is also the top‐rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world. About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father’s locksmith shop that if he smiled nicely... people would give him TIPS. He parlayed that into his famous “I’m trying to win a trip to Disneyland” Newspaper subscription sales method... and evolved THAT into the name‐dropping, self‐aggrandizing, super‐generous style we all LOVE about Joe. About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job... and I’ve never looked back. I’ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.

Episode 257: Summary Success Unshared is Failure | John Paul DeJoria In this episode Joe Polish interviews John Paul DeJoria. John Paul grew up in poverty and spent time homeless with his young son before finding work as a janitor. Fast-forward and he’s on the Forbes 400 list with a net worth of over $3 billion. He’s a businessman and philanthropist who’s joined Warren Buffett and Bill Gates in the pledge to give away half his wealth to charity. Here’s a glance at what you’ll learn from John Paul DeJoria in this episode: John Paul shares the story of how he raised himself from homeless to billionaire The biggest accidental business lesson John Paul ever learned Billionaire Time Management: How John Paul handles requests, communications and relationships The character trait that determines whether you will be a success or failure in life Why today is the greatest time in history to start a business John Paul's Billion Dollar Money And Wealth Advice: When it comes to making, keeping and giving money, here's what every person should know... How to handle rejection and become a standout entrepreneur The one thing successful people do differently than ordinary people John Paul reveals his decision making process when it comes to investing his time, money and energy 2 habits for becoming clearer and impacting the world 3 core values that are vital to entrepreneurial success 3 character traits that make great leaders 4 key elements to look for when getting into a business The most important criteria to look for when hiring team members 2 things John Paul is most proud of in his life The way to treat your employees, staff and partners that ensures they love working with you A smarter way to evaluate business opportunities Don't Be In The Selling Business: If you want to be wealthy, be in the _________ business 2 of John Paul's biggest business challenges and how he go through them One action you can take to transform insecurity into power The one thing every high level achievers and entrepreneurs needs to know about success... Why you have the ability to achieve 10x what you ever thought possible The 2 most important actions you can take to raise healthy, responsible, smart children John Paul's surprising definition of "Success" Selected Links from the Episode: Peace Love Happiness Foundation - The non-profit organization that John Paul’s founded Rock Mobile - High value mobile plans Aubio - Effective cold sore treatment Show Notes: Introduction [00:45] What was the most difficult time in John Paul DeJoria’s life? [02:50] John Paul survived by selling empty coke bottles [03:40] Everyone has the ability to do ten times what they’re doing right now [04:00] Being a salesperson teaches you to overcome rejection [05:40] “Do unto others as you would have them do unto you” [07:15] What’s John Paul’s decision-making process when he decides where to put his time and energy? [09:30] Choose something that you believe in: “Never go into business just to make money” [09:55] Look for a situation that works; a high-quality product; and the people you love working with [13:00] John Paul Mitchell Systems: in 35 years, their turnover has been less than 70 people. Be a good employer. John Paul Mitchell Systems gives free lunch to its employees, and shares profits throughout the business [14:30] A handwritten note can transform relationships. John doesn’t have an email address: he only uses phone and letters. [15:20] What’s John good at? “I’m lucky enough to have the ability to listen attentively. And I believe in being nice to people.” [20:00] What’s John Paul less good at? “I don’t pay attention to a lot of little details” [22:00] Managing yourself and your time is the first step toward becoming a manager. [23:00] What’s the biggest lesson John Paul’s learned? “People are capable of doing more than just their jobs” [25:40] What’s the most useful life or business advice that John Paul could give? “Success unshared is failure” [30:30] Be empathetic. Listen to people. A great leader is someone who can listen. [33:40] John Paul’s companies including Rock Mobile and Aubio [36:00] “Leave yourself open and things will come your way” [39:30] Addiction: some friends of John’s have established an effective centre for rehabilitation on his land [42:00] John Paul doesn’t have an ongoing mentor - he looks for people who are far more knowledgeable than he is [45:00] “Hire people who can do their job better than you could. And hire from the heart - ask if they’ll be happy with you.” [47:30] “If you have rejection or insecurity in your life, do something to help somebody else.” [49:15] What did John Paul do right with his kids? “I had a kid when I was a kid...but as I grew up, the big lesson was to spend more time with them. And to listen to them and find out that sometimes they’re right.” [51:30] Partner with John Paul on projects at the Peace Love and Happiness foundation [55:00] “In the end, everything will be okay. And if it’s not okay, it’s not the end.” [01:01:15] People Mentioned: Richard Branson Dan Sullivan Warren Buffett Bill Gates ********************* To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father’s locksmith shop that if he smiled nicely… people would give him TIPS. He parlayed that into his famous “I’m trying to win a trip to Disneyland” Newspaper subscription sales method… and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe. About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and I’ve never looked back. I’ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.

How Adam went from being a workaholic attorney to becoming a transformational leader A 1-minute technique you can do anytime, anywhere to feel more connected and present The Secret Life of A Transformational Leader: Behind-the-scenes challenges and fears almost no one talks about What it means to Pivot and how it leads to an extraordinary life The biggest obstacle you must overcome if you want to reach your next level 6 Steps For Getting Clarity: How to get clear on what you really want in life One of the most important skills to develop in business if you want to be more successful and help more people Joe and Adam discuss how to learn faster, make more money, and become a leader The Superhero Formula: What is it and how it can change your life Adam shares how to be happier, more peaceful, and more purposeful How to embrace fear and turn it into creativity, power and opportunity Why failing could be the key to helping you grow faster and get bigger, better results How to increase the quality of your life, elevate your circumstances and become more authentic The Power of Rituals: 3 simple habits to put in place that lead to more success and fulfillment

I Love Marketing #255 Show Notes: Erik shares how to communicate your most important messages to your most important audience in a way that is impossible to misunderstand One of the most powerful, scientifically validated ways to engage your clients (HINT: Focus on S ​ ​ ​ EL ​ I .) The Psychology of Engagement: What every entrepreneur needs to understand about marketing their company and delivering solutions Steps you can take to vet a production company before hiring them Effective Communication Made Simple: Getting a friendly, fun, effective video created for your business that causes people to know, like and trust you The quickest and easiest way to differentiate yourself from competitors "We've never met a control we weren't able to beat": The Draw Shop makes a bold promise about the results they can deliver for your company The Power of Clarity: A strategy you can use that increased one business owners revenue $250,000 within 90 days Do THIS before, during and after you make sales if you want happy customers who refer more business to you Erik talks about some of his favorite Draw Shop success stories An enhancement tool your company can use to increase the production and effectiveness of your team Getting into the minds of your prospects and becoming the only product or service they want to buy

How Vishen went from being broke, sleeping on a couch to founding a global education platform that is positively changing millions of peoples lives The 2 biggest mistakes people make when it comes to achieving more success and happiness Live A Life That Speaks To Your Soul: Vishen explains the difference between means goals and end goals The one thing all extraordinary people have in common What the Culturescape is and how you can step out of it and transcend it Chapter 9 (""Be Unfuckwithable"") in Vishen's new book was inspired by Joe. Here's how you can become unfuckwithable... Consciousness Engineering: 2 principles for accelerating your personal growth and rapidly upgrading every area of your life One of the best biographies written by a billionaire that everyone should read "