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Ease-based pricing. No it's not a technical term but it some that many people do at the start. For example hourly based pricing can feel like the easy thing to do. The question is, is it the right thing to do? If you do it just because it's easy, it's probably not the right thing to be doing. And just think of all those years you've spent getting great at what you do or your product does. The schooling, the hours of learning, experimenting, getting it wrong, getting it right and making it "easy" for others. Doesn't that count for something?

And just because it's easy for you, doesn't mean it's easy for everyone else. If they were to take the same path as you to know what you know or do what you do, then they too would have to invest all that time, energy and resources to get the results. You're offering short cut of sorts...and that has value. If you're pricing based on ease, then you're ignoring the value you deliver.

In this episode...

That's precisely what this episode's guest found herself doing. Dr. Carrie O. Graham, owner of Carrie O. Graham Learning Solutions and Adult Education Expert confesses she defaulted to what was easy. She soon recognized it left her feeling that what she was charging wasn't matching the time and energy she put it in nor did it reflect the value of her offer.

How to reach Carrie:

WEBSITE: https://learningandsolutions.com/home

Inst: https://www.instagram.com/drcarriegraham/

Linkedin: https://www.linkedin.com/in/carriegrahamphd/

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