By Janene Liston
5
88 ratings
The podcast currently has 81 episodes available.
What has the BIGGEST impact on your prices?
Nope, not the customer.
Not your competitors.
Not your costs.
You do. Your behavior, what you choose to do or not do has a bigger impact on your prices and your pricing strategy than anything else. This is why it's important to take a look at behavior styles and pricing.
In this episode, I speak with Shelly Starks, a communications coach and behavioral analysis expert as well as the CEO of Inline Consulting Services. I wanted to understand not only her pricing journey but how she helps sales teams have better pricing discussion.
Her expertise is all about the impact of understanding behavioral styles and I was curious how it relates to and impact pricing.. Shelly shares how identifying and adapting to different communication styles can lead to more effective conversations and better business outcomes. We delve into her journey of becoming a communications coach, overcoming cultural taboos about discussing money, and improving pricing strategies through increased self-awareness and confidence. Shelly also discusses the importance of recognizing one's own worth and value in professional settings to enable fair and effective pricing.
What to Listen out for:
00:59 Shelly's Superpower: Understanding Behavioral Styles
03:17 Shelly's Background and Business Journey
06:26 Diving into Pricing Strategies
13:36 The Psychology of Money and Pricing
21:53 Communication Styles and Their Impact on Pricing
35:10 Final Thoughts and Takeaways
Episode Links:
Reach out and talk to Shelly.
Website: https://shellystarks.com/
LinkedIn: https://www.linkedin.com/in/shelly-starks/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Ever wondered...
How should I end my prices?
And does it really make a difference, or is it just marketing fluff?
In this episode of Live with The Pricing Lady, join me as we dive into the psychology of charm pricing and explore whether ending your prices in 9s, 0s, or other options is the right strategy for your business. It's important to remember that ending your prices in a certain can either work for or against you, that's why you'll want to listen in and learn.
You'll how this small pricing tweak (how you end your prices) can influence your customers' buying decisions, which types of businesses benefit most from charm pricing, and when should you steer clear to protect your brand's value. Whether you're in retail, e-commerce, or service-based industries, this episode will help you be more conscious about what you choose to do.
Don’t just listen—join the conversation!
Should you end your prices this way? Share your thoughts on social media or reach out to me directly. Your insights are invaluable, and I'd love to hear your take. Let’s figure out together if charm pricing is the missing piece of your pricing strategy puzzle.
What to Listen out for:
Episode Links:
The Psychology of a Pricing Page: https://thepricinglady.com/psychology-of-pricing-page-course
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
How can overcoming pricing fear transform your business and elevate your success?
In this episode of Live With The Pricing Lady, I'm joined by guest Stacy Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for business sustainability. Our topics include managing pricing challenges, the impact of too-low prices, creating valuable offers, overcoming pricing fear, and understanding customers. Stacy shares insights on transitioning from life coaching to business coaching and offers actionable tips for setting initial prices, emphasizing the need to decouple self-worth from pricing. We also explore the significance of continuous improvement and flexibility in pricing strategies.
About the guest
Meet Stacey Hagen, MBA, CPC, a certified trauma-informed holistic business and marketing coach. She specializes in supporting purpose-driven coaches, healers, and wellness entrepreneurs. Stacey's approach is centered on helping her clients create businesses that are authentically aligned with who they are. By guiding them to share their gifts and serve their dream clients, Stacey empowers them to do more of what they love.
Her expertise and compassionate coaching style make her a valuable resource for those looking to overcome obstacles and achieve their business goals.
Join us in this enlightening episode as Stacey and I discuss overcoming pricing fear and much more. Discover practical strategies to price your products and services confidently and learn from real-life success stories. Don't miss this valuable conversation that can transform your approach to pricing and elevate your business!
What to Listen out for:
Episode Links:
Connect with Stacey:
Instagram: https://www.instagram.com/create_coaching/
Website: https://www.createcoachingconsulting.com/
Recommended book: "The Prosperous Coach"
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?”
The truth is, it’s not about offering the same service at varying prices—instead, it’s about crafting distinct offers that speak to the unique needs of your diverse audience.
In this episode of Live with The Pricing Lady, we dive into what you should consider before deciding if packaged and tiered pricing strategies are a good fit for your business. We’ll explore how these approaches can help you connect with different customer segments, add layers of value, and justify different pricing levels—all while avoiding the pitfalls of confusion, complexity, or diminishing your brand’s worth.
I'll share with you some of the essential considerations—from market trends and customer expectations to financial implications and alignment with your business goals. Whether you’re looking to differentiate your offerings or streamline your pricing strategy, this episode will provide the insights you need to make informed decisions.
Join me as we uncover whether packaged or tiered offers are the right fit for your business, and how to implement them in a way that resonates with your clients and supports your growth.
What to Listen out for:
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Are you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing?
Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We'll explore 3 effective techniques to help you overcome the resistance you feel and turn objections into opportunities for deeper engagement and successful sales.
Discover how to stay calm and composed when faced with objections. I share 3 tips that will help you maintain a positive demeanor to respond thoughtfully instead of defensively. You'll learn about how something as simple as a breathe or a smile can turn such interactions positive and support you in staying focused and engaged throughout.
We’ll also delve into the power of curiosity. Find out how asking the right questions can reveal the true reasons behind objections like "That's too expensive." This approach not only keeps the conversation going but also provides valuable insights into what your customers really need.
Preparation is key, and we'll discuss how reflecting on past interactions and having a repertoire of thoughtful responses can make all the difference. Get tips on how to prepare in advance for challenging conversations and learn about my handy Objections Handling Guide available for download on our website.
Mastering pricing objections doesn’t have to be daunting. By joining this discussion, you'll gain practical strategies to turn objections into opportunities and navigate sales conversations with confidence. Tune in and enhance your sales techniques with us.
What to Listen out for:
Episode Links:
Handling Pricing Objections Guide: https://thepricinglady.com/pricing-objections-guide/
Check out my Video Series and Checklist on what to do when your customer says, "That's too expensive!" for more ideas on this important topic.
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
How can women-led businesses determine their pricing strategy?
Today’s episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and business coaching, she has continually evolved her approach to pricing and value.
Our conversation explores the pivotal moments that shaped Shannon's pricing philosophy. She reveals the liberating realization that there are no fixed limits to what clients might pay for a product or service. It all comes down to who we are targeting, what they value and what you feel is possible for your business. This episode explores pricing as a powerful tool for positioning, growth, and creating meaningful impact.
About this Episode’s Guest
Meet Shannon Tacheny, a dynamic brand and marketing strategist dedicated to empowering big-hearted female entrepreneurs. With over 15 years of entrepreneurial experience spanning multiple industries, Shannon is passionate about helping women embrace their unique gifts and personalities to attract clients authentically.
Through her expertise in crafting compelling brand stories and simplifying online marketing strategies, she guides entrepreneurs towards success without sacrificing authenticity or burning out. Based in Minnesota with her family, Shannon finds joy in fostering confidence and purpose in others while indulging in simple pleasures like chai tea, dark chocolate, and the serenity of the beach.
Come along as we explore Shannon's path, glean from her wisdom, and uncover practical advice for mastering the skill of confidently setting prices.
What to Listen out for:
Episode Links:
Connect with Shannon:
Instagram: https://www.instagram.com/featherbluestudios/
Facebook: https://www.facebook.com/FeatherBlueStudios/
Recommended book: "10X is Easier Than 2X"
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confiden
How easy is it for you to tell customers what you charge?
Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business success.
In this episode, we’ll unpack the reasons why you struggle with pricing discussions. From the fear of rejection to concerns about being perceived as greedy, we’ll explore the psychological barriers that hinder your ability to communicate your prices effectively.
Fear not! This episode is more than just about identifying the problem; it’s about finding solutions. I’ll share with you practical strategies to overcome these challenges, drawing from real-life examples and expert insights. Whether it’s reframing conversations to focus on collaboration, structuring discussions to invite pricing inquiries, or embracing objections with curiosity, I’ve got you covered.
Regardless of, whether you’re a seasoned entrepreneur or a pricing novice, join me as I share with the tools and strategies needed to navigate pricing discussions with more ease. Get ready to level up your pricing game and unlock the potential of your business.
So tune in and discover how you can tackle the age-old question: “What do you charge?”
What to Listen out for:
Episode Links:
Handling Pricing Objections Guide: https://thepricinglady.com/pricing-objections-guide/
The Customer Compass (previously the Customer Value Challenge): https://thepricinglady.com/thecustomercompass
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we aim to shed light on the nuanced dynamics of supportive tiered pricing and unravel its significance in today's competitive market landscape.
This episode's guest, Avery Thatcher, has shifted to a "supportive" tiered pricing. She shares with us how she started her business, how her pricing has evolved and what led her to this model. We also talk about what it's done for her business and why you might consider it for yours. I loved talking with her about this unique approach. The episode promises to offer valuable perspectives and actionable strategies to help you optimize your pricing approach.
Grab your notepad and get ready to dive into a stimulating dialogue that promises to expand your understanding of pricing strategies.
Episode Links:
Connect with Avery at: https://linkedin.com/in/becomingavery or https://instagram.com/thetruthaboutburnout
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives.
Many people perceive price as this number they tack on to their offer just before going to market. Treating it in this way shows that you don't understand the potential it has to help you steer your business nor the impact it has on it.
Throughout our conversation, we'll touch on the vital role alignment plays in the success of your small business. Drawing from real-world examples, I showcase how strategic alignment can be the key that unlocks your business's desired outcomes.
We also take a look at the concept of congruity, emphasizing the importance of being in tune with your business environment. When your pricing strategy aligns with the pulse of your business and your personal values, you're equipped to more easily make informed decisions and strategic moves that guide your business in the right direction.
Let's unravel the intricacies of strategic alignment together, empowering you to chart a course that resonates with your unique business aspirations.
What to Listen out for:
Episode Links:
The Customer Compass (previously the Customer Value Challenge): https://thepricinglady.com/thecustomercompass
Check out the next Price Point Event full details at: https://thepricinglady.com/thepricepoint
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success.
We've turned the tables this time around and Karla is asking me the questions freelancers ask most when it comes to managing pricing. We start by emphasizing that pricing more than "just" a number. That it's a reflection of the value freelancers provide to their clients. We discuss how setting the right price is essential to your business growth and personal fulfillment and how being able to confidently charge for the value you deliver is a critical success factor.
Throughout the episode, we uncover actionable insights, including the limitations of time-based pricing and the transition to value-based pricing. We explore strategies such as packaging services, transparent value communication, and adjusting for seasonality, all aimed at enhancing what you as a freelancer do with pricing. And helping you expand your understanding of what is possible for your pricing strategy.
Join us as we dive into tips, tactics and pricing for freelancers.
About this Episode’s Guest
Karla Fernandes brings a wealth of experience and expertise to the episode having been a and working with freelancers herself. She contacted me and asked if she could come on the show and ask me the pricing questions she know plagues freelancers the most. As a seasoned professional, she has faced her own challenges and often finds herself being asked critical pricing questions from her peers.
She has worked with well-known tech startups, educational organizations, and service-based companies. She provides guidance on the design thinking process and hands-on training - everything you need to build an app. She's lived in 11 countries while successfully managing her freelance business.
Join us as Karla asks me the pricing questions and we talk about pricing for freelancers, learn more about what you can do to set the best prices for you and your clients.
How to Reach Karla:
LinkedIn: https://www.linkedin.com/in/vitaminak/
Website: https://vitaminak.design/
What to Listen out for:
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
The podcast currently has 81 episodes available.
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