By Janene Liston
5
88 ratings
The podcast currently has 85 episodes available.
Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability.
In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a business. Together, we delve into what it means to price confidently, understand the market, and communicate true customer value.
Lorraine shares her journey from the corporate world to running her own business, detailing how she refined her pricing models and strategies for better results. This conversation is packed with practical advice on setting prices that resonate with your customers and drive your business forward.
Tune in to uncover actionable insights that could help you make better pricing decisions today.
About this Episode’s Guest
Meet today’s guest, Lorraine Ball, a passionate marketing strategist and founder of MTFW, LLC. After years in Corporate America, Lorraine said goodbye to bureaucracy, glass ceilings, and (as she likes to say) bad coffee, to pursue her true calling—helping small business owners succeed. Today, she’s a successful entrepreneur, author, and professional speaker who shares her vast marketing knowledge with business owners across the country.
Join us in this episode as we dive into Lorraine’s journey from corporate life to entrepreneurship and explore her unique, practical approach to marketing.
Recommended book:
Made to Stick by Chip and Dan Heath
How to Reach Lorraine:
LinkedIn: https://morethanafewwords.com/
Website: https://www.linkedin.com/in/lorraineball/
What to Listen out for:
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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Are discounts and promotions helping your business thrive, or are they quietly cutting into your profits?
In this episode of Live with The Pricing Lady, we’re getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or your brand.
Sure, discounts can drive quick sales and attract new customers, but are they really aligned with your long-term goals? I’ll break down how these tactics work in different industries—like retail and consumer goods, where they can really pay off, versus luxury brands or professional services, where they can do more harm than good.
We’ll also talk about some common traps—like discounting because you're unsure of your value or not analyzing profitability well enough. Don’t worry, I’m not just pointing out the problems. I’ll share practical tips on how to use discounts thoughtfully and protect your brand while maintaining profitability.
Ready to take control of your pricing? Tune in to the latest episode, and learn how to stop letting discounts drive your decisions. Listen now wherever you get your podcasts.
What to Listen out for:
Episode Links:
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect, or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)
Pricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much."
Even worse. Maybe someone advised you not to charge me. As a result you're afraid and holding yourself back from charging more.
Between bad advice, not knowing how to do it and feeling a lack of confidence it's no wonder you feel confused about where to set your prices in your new coaching business. That's one reason why I've asked seasoned coach for coaches Marc Mawhinney to join me on the show.
In this engaging episode of Live With The Pricing Lady, Marc, a lifelong entrepreneur and expert in coaching shares with us his pricing journey. We dig into the intricacies of pricing as a fundamental aspect of building a sustainably profitable business. He shares his journey as a coach, reflecting on his initial pricing challenges and the lessons he learned about valuing his services correctly. We discuss the significance of setting boundaries, understanding the value you deliver and the common pricing struggles faced by new coaches. Marc emphasizes the critical role of consistency, confidence, and courage when approaching pricing.
Whether you're a new coach or reevaluating your current pricing model, this episode offers invaluable insights to help you confidently charge for the value you deliver. Don't miss these essential pricing strategies for new coaches and the wisdom shared in this episode. Listen now!
What to Listen out for:
03:42 Journey into Coaching and Business Beginnings
05:23 The Challenges of Pricing in Coaching
12:41 The Importance of Setting Boundaries
15:38 Strategies for Pricing and Client Management
22:42 Valuing Experience and Growth in Coaching
24:21 Key Takeaways and Final Thoughts
Episode Links:
Reach out and talk to Marc.
Website: https://www.naturalborncoaches.com/
LinkedIn: https://www.linkedin.com/in/marcmawhinney/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)
Do you suffer from the Price Rise Trap?
Worried about being seen as greedy?
Scared that you'll lose customers if you charge more?
Think it's just to hard, I won't bother?
In this episode of Live With The Pricing Lady, we tackle the common price trap myths and fears that hold businesses back from increasing their prices. Join me as we break down misconceptions around pricing, from the idea that raising prices is too complicated to the fear that you’ll drive customers away. With over 20 years of experience, I’ll share proven strategies to help you overcome these challenges and gain the confidence to charge for the value you deliver - no more will you suffer from the price rise trap.
You’ll discover how to shift your mindset, focus on the value you provide, and communicate price increases effectively without losing your client base. I’ll also introduce my Price Check Guide, a practical tool designed to help you assess when it’s time to raise your prices and how to do it strategically, so you’re not leaving money on the table.
Whether you're a business owner struggling with pricing anxiety or simply curious about how to optimize your pricing for growth, this episode is packed with actionable advice to help you take the next step. Plus, stay tuned for more details on my upcoming Raising Prices program, where we'll dive even deeper into mastering the art of pricing with confidence.
Tune in, and start your journey towards profitable pricing today!
What to Listen out for:
Episode Links:
Price Check Guide - https://thepricinglady.com/price-check-guide/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)
What has the BIGGEST impact on your prices?
Nope, not the customer.
Not your competitors.
Not your costs.
You do. Your behavior, what you choose to do or not do has a bigger impact on your prices and your pricing strategy than anything else. This is why it's important to take a look at behavior styles and pricing.
In this episode, I speak with Shelly Starks, a communications coach and behavioral analysis expert as well as the CEO of Inline Consulting Services. I wanted to understand not only her pricing journey but how she helps sales teams have better pricing discussion.
Her expertise is all about the impact of understanding behavioral styles and I was curious how it relates to and impact pricing.. Shelly shares how identifying and adapting to different communication styles can lead to more effective conversations and better business outcomes. We delve into her journey of becoming a communications coach, overcoming cultural taboos about discussing money, and improving pricing strategies through increased self-awareness and confidence. Shelly also discusses the importance of recognizing one's own worth and value in professional settings to enable fair and effective pricing.
What to Listen out for:
00:59 Shelly's Superpower: Understanding Behavioral Styles
03:17 Shelly's Background and Business Journey
06:26 Diving into Pricing Strategies
13:36 The Psychology of Money and Pricing
21:53 Communication Styles and Their Impact on Pricing
35:10 Final Thoughts and Takeaways
Episode Links:
Reach out and talk to Shelly.
Website: https://shellystarks.com/
LinkedIn: https://www.linkedin.com/in/shelly-starks/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)
Ever wondered...
How should I end my prices?
And does it really make a difference, or is it just marketing fluff?
In this episode of Live with The Pricing Lady, join me as we dive into the psychology of charm pricing and explore whether ending your prices in 9s, 0s, or other options is the right strategy for your business. It's important to remember that ending your prices in a certain can either work for or against you, that's why you'll want to listen in and learn.
You'll how this small pricing tweak (how you end your prices) can influence your customers' buying decisions, which types of businesses benefit most from charm pricing, and when should you steer clear to protect your brand's value. Whether you're in retail, e-commerce, or service-based industries, this episode will help you be more conscious about what you choose to do.
Don’t just listen—join the conversation!
Should you end your prices this way? Share your thoughts on social media or reach out to me directly. Your insights are invaluable, and I'd love to hear your take. Let’s figure out together if charm pricing is the missing piece of your pricing strategy puzzle.
What to Listen out for:
Episode Links:
The Psychology of a Pricing Page: https://thepricinglady.com/psychology-of-pricing-page-course
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect, or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)
How can overcoming pricing fear transform your business and elevate your success?
In this episode of Live With The Pricing Lady, I'm joined by guest Stacy Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for business sustainability. Our topics include managing pricing challenges, the impact of too-low prices, creating valuable offers, overcoming pricing fear, and understanding customers. Stacy shares insights on transitioning from life coaching to business coaching and offers actionable tips for setting initial prices, emphasizing the need to decouple self-worth from pricing. We also explore the significance of continuous improvement and flexibility in pricing strategies.
About the guest
Meet Stacey Hagen, MBA, CPC, a certified trauma-informed holistic business and marketing coach. She specializes in supporting purpose-driven coaches, healers, and wellness entrepreneurs. Stacey's approach is centered on helping her clients create businesses that are authentically aligned with who they are. By guiding them to share their gifts and serve their dream clients, Stacey empowers them to do more of what they love.
Her expertise and compassionate coaching style make her a valuable resource for those looking to overcome obstacles and achieve their business goals.
Join us in this enlightening episode as Stacey and I discuss overcoming pricing fear and much more. Discover practical strategies to price your products and services confidently and learn from real-life success stories. Don't miss this valuable conversation!
What to Listen out for:
Episode Links:
Connect with Stacey:
Instagram: https://www.instagram.com/create_coaching/
Website: https://www.createcoachingconsulting.com/
Recommended book: "The Prosperous Coach"
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect, or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)
As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?”
The truth is, it’s not about offering the same service at varying prices—instead, it’s about crafting distinct offers that speak to the unique needs of your diverse audience.
In this episode of Live with The Pricing Lady, we dive into what you should consider before deciding if packaged and tiered pricing strategies are a good fit for your business. We’ll explore how these approaches can help you connect with different customer segments, add layers of value, and justify different pricing levels—all while avoiding the pitfalls of confusion, complexity, or diminishing your brand’s worth.
I'll share with you some of the essential considerations—from market trends and customer expectations to financial implications and alignment with your business goals. Whether you’re looking to differentiate your offerings or streamline your pricing strategy, this episode will provide the insights you need to make informed decisions.
Join me as we uncover whether packaged or tiered offers are the right fit for your business, and how to implement them in a way that resonates with your clients and supports your growth.
What to Listen out for:
*********
Reach Out, Connect, or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Are you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing?
Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We'll explore 3 effective techniques to help you overcome the resistance you feel and turn objections into opportunities for deeper engagement and successful sales.
Discover how to stay calm and composed when faced with objections. I share 3 tips that will help you maintain a positive demeanor to respond thoughtfully instead of defensively. You'll learn about how something as simple as a breathe or a smile can turn such interactions positive and support you in staying focused and engaged throughout.
We’ll also delve into the power of curiosity. Find out how asking the right questions can reveal the true reasons behind objections like "That's too expensive." This approach not only keeps the conversation going but also provides valuable insights into what your customers really need.
Preparation is key, and we'll discuss how reflecting on past interactions and having a repertoire of thoughtful responses can make all the difference. Get tips on how to prepare in advance for challenging conversations and learn about my handy Objections Handling Guide available for download on our website.
Mastering pricing objections doesn’t have to be daunting. By joining this discussion, you'll gain practical strategies to turn objections into opportunities and navigate sales conversations with confidence. Tune in and enhance your sales techniques with us.
What to Listen out for:
Episode Links:
Handling Pricing Objections Guide: https://thepricinglady.com/pricing-objections-guide/
Check out my Video Series and Checklist on what to do when your customer says, "That's too expensive!" for more ideas on this important topic.
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect, or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
How can women-led businesses determine their pricing strategy?
Today’s episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and business coaching, she has continually evolved her approach to pricing and value.
Our conversation explores the pivotal moments that shaped Shannon's pricing philosophy. She reveals the liberating realization that there are no fixed limits to what clients might pay for a product or service. It all comes down to who we are targeting, what they value and what you feel is possible for your business. This episode explores pricing as a powerful tool for positioning, growth, and creating meaningful impact.
About this Episode’s Guest
Meet Shannon Tacheny, a dynamic brand and marketing strategist dedicated to empowering big-hearted female entrepreneurs. With over 15 years of entrepreneurial experience spanning multiple industries, Shannon is passionate about helping women embrace their unique gifts and personalities to attract clients authentically.
Through her expertise in crafting compelling brand stories and simplifying online marketing strategies, she guides entrepreneurs towards success without sacrificing authenticity or burning out. Based in Minnesota with her family, Shannon finds joy in fostering confidence and purpose in others while indulging in simple pleasures like chai tea, dark chocolate, and the serenity of the beach.
Come along as we explore Shannon's path, glean from her wisdom, and uncover practical advice for mastering the skill of confidently setting prices.
What to Listen out for:
Episode Links:
Connect with Shannon:
Instagram: https://www.instagram.com/featherbluestudios/
Facebook: https://www.facebook.com/FeatherBlueStudios/
Recommended book: "10X is Easier Than 2X"
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect, or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confiden
The podcast currently has 85 episodes available.
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