Can pricing really build trust?

Absolutely. And if you’ve ever hesitated to share your prices or felt unsure about how much to show and when, this episode will help you reframe that hesitation.

In this solo episode, I take you behind the scenes of pricing transparency—what it really means, and why it matters more than many service-based businesses realize. We’ll explore the surprising connection between how you present your prices and how much your clients trust you. You’ll hear why a lack of clarity can backfire, and how too much information can overwhelm rather than inform.

I'll walk you through the five most common challenges business owners face when it comes to sharing their pricing, from fear of scaring clients off to concerns about competitors snooping around. I’ve seen it all—and I know how deeply personal pricing can feel.

But this isn’t about baring it all or “being totally open no matter what.” It’s about finding your version of transparency—one that aligns with your business model and supports your value. You’ll learn three key strategies that will help you clarify your message and feel more confident when talking about prices.

Plus, I’ll give you a simple self-audit you can do in just 10 minutes to see how transparent your pricing really is—and whether it’s helping or hindering your sales process.

If you’ve ever felt awkward in pricing conversations, unsure about listing prices on your site, or stuck in “how much is too much,” this episode is going to give you clarity and a fresh sense of direction.

🎧 Listen now and take the first step toward making pricing a trust-builder—not a blocker—in your business.

Listen out for these highlights:

• 01:08 Why Pricing Transparency Matters
• 04:15 Challenges in Pricing Transparency
• 10:50 Tips for Effective Pricing Transparency
• 18:57 Conducting a Pricing Transparency Audit
• 21:01 Conclusion and Final Thoughts

What if your biggest pricing challenge isn’t your market, your competition, or your offer—it's what’s going on in your head?

In Part 2 of The Psychology of Pricing series, we shift our focus inward to explore how the psychology of pricing impacts your decisions far more than you might realize. Because even the most brilliant pricing strategy won’t work if you’re subconsciously undercutting yourself with doubt, fear, or outdated beliefs.

In this solo episode, I take you behind the scenes of what really influences your pricing from the inside out. I talk about the internal patterns that show up when you’re not fully owning your value—like imposter syndrome, fear of being seen as greedy, and tying your prices to time and effort instead of the outcomes you help clients achieve. These mental blocks often sneak in quietly, but they show up loud and clear in your actions: over-explaining your prices, discounting too quickly, or simply avoiding the conversation altogether.

You’ll hear relatable stories from entrepreneurs just like you and learn what it takes to move from emotionally reactive pricing to a place of calm, confident decision-making. I’ll share practical tips for flipping your focus from fear to value, setting strong pricing boundaries, and building the muscle memory you need to speak your prices with clarity and confidence.

This episode is for you if:

• You know your work brings value, but still feel uncomfortable stating your price
• You’ve ever said yes to a discount before your client even asked
• You’re ready to understand how the psychology of pricing may be silently shaping your business results

🎧 Tune in to Part 2 of The Psychology of Pricing and learn how to strengthen the mindset behind your pricing so it finally supports the growth you’re working toward.

Listen out for these highlights:

• 00:33 The Influence of Mindset on Pricing
• 01:56 Understanding Internal Pricing Psychology
• 04:59 Challenges in Pricing Psychology
• 14:28 Tips for Overcoming Pricing Challenges
• 20:57 Conclusion and Next Steps

Understanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I’m breaking it down in a way that’s practical, eye-opening, and yes, even a little fun.

In this first episode, I’m diving into the external side of pricing psychology: how your customers interpret, respond to, and are influenced by the prices you set. Because here’s the truth—your prices are never just numbers. They’re messages. And if that message isn’t aligned with the value you’re delivering, it can confuse people, create doubt, or stop them from buying altogether.

Every price you present is eliciting a response. The structure, the context, and even the exact number you choose all shape how people perceive your offer, its value, and your credibility. If you’re not being intentional with your pricing, you’re leaving interpretation up to chance—and that’s risky.

This episode is for you if:

• You’ve ever picked a price like $297 just because “someone said it works”
• You’ve lowered your price hoping for more sales—and got silence instead
• You’re unsure how your customers actually make buying decisions
• You want your pricing to reflect your value and support your sales conversations

I’m also sharing some of the most common mistakes I see women-led, service-based businesses make when it comes to pricing—and how those missteps cost you clarity, clients, and confidence.

And yes, I’ll give you a sneak peek at five psychology-based pricing tactics that smart businesses use to increase conversions and build trust. I won’t spill it all here—you’ll have to listen to get the full picture—but I promise, these principles will change the way you look at your pricing forever.

This is Part 1 of a two-part series. Next week, we’ll flip the focus to the internal side of the psychology of pricing—your mindset. Because the way you think about pricing is just as powerful as how your customer sees it.

So, if you’ve been second-guessing your pricing or wondering why it’s not landing the way you’d hoped—this is the episode for you.

🎧 Tap play now and let’s unpack the psychology of pricing together.

Listen out for these highlights:

• 01:09 Understanding your prices "speak"
• 03:20 Common Challenges
• 09:06 Effective Pricing Tactics
• 16:01 The Importance of Simplicity and Social Proof
• 21:36 Conclusion and Next Steps

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— 

and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without draining their energy or undermining their value. In this conversation, I unpack the five biggest mistakes people make when offering reduced-rate work and show you how to avoid them with clarity and confidence. 

You'll walk away with practical tips on setting healthy boundaries, communicating the true value of your services, and ensuring you're serving from a place of strength—not scarcity. Whether you're offering coaching, consulting, or wellness services, this episode will help you do good without compromising your business goals. 

Take a listen now—you’ll thank yourself later.

What to listen out for:

• 00:43 Episode Focus: Sliding Scale and Pro Bono Services
• 02:37 Challenges of Offering Sliding Scale and Pro Bono Work
• 08:02 Tips for Sustainable Sliding Scale and Pro Bono Work
• 13:03 Reflecting on Your Business Practices
• 14:21 Conclusion

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? 

Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only to find out later it was a bit of a con. In this episode, I’m sharing why those spur-of-the-moment discounts can quietly drain your profits, confuse your pricing, and attract the wrong kind of clients. 

We’re not here to banish discounts altogether—but to use them strategically, not reactively. I’ll walk you through the mindset shifts and simple structures you need to stop second-guessing yourself and start owning your pricing with confidence. 

If you’ve ever regretted a discount, this episode is a must. Hit play now and let’s rethink your approach together.

What to listen out for:

• 00:43 Navigating Discounts and Promotions
• 02:48 Common Challenges with Discounts
• 10:51 Tips for Strategic Discounting
• 16:54 Final Thoughts and Homework

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

*********

Reach Out, Connect, or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Send us a text

Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you?

Many business owners feel uncomfortable with both. And yet they know that success won't come without them.

In this episode of Live with The Pricing Lady, the Podcast, I sit down with Katie Nelson, The Sales Catalyst, to unpack how your sales strategy and pricing mindset are deeply connected. We explore why owning your value is the foundation of confident selling, how to shift from “convincing” to “serving,” and what small tweaks can have a big impact on your bottom line.

Whether sales makes you squirm or you're just looking to sharpen your skills, this conversation is packed with practical insights and powerful mindset shifts. If you’re ready to stop underpricing, start selling with confidence, and truly stand behind your offers—this episode is a must-listen. 

Tune in now to find out more about the sales strategies and pricing tactics that can help you grow your business.

What to listen out for:

• 03:27 Sales & Revenue Insights
• 16:56 Pricing & Packaging Struggles
• 25:40 Educating Clients & Sales Process
• 31:09 Confidence & Pricing Connection
• 37:48 Final Thoughts & Takeaways

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

*********

Reach Out, Connect, or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Send us a text

Are you focused on pricing for profit or just doing what everyone else does?

When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are more than just doing what everyone else is, it's about doing what's right for your situation...for your business and clients.

In this episode of Live With The Pricing Lady, I dive into the most common pricing pitfalls service-based businesses face—like overly focusing on the competitor, fear-based pricing, and time-focused models—and reveal how to shift towards a more sustainable, profit-driven pricing strategy.

I’ll walk you through key strategies like value-based pricing, project-based models, and retainers, so you can create sustainable, profitable pricing that supports your business growth. Plus, I’ll share insights on building confidence in your pricing, communicating your value effectively, and avoiding scope creep.

Remember profit-based pricing doesn't make you greedy it makes you smart. Don't let doing the right things hold you back from business success!

Tune in to Live With The Pricing Lady  your pricing podcast and start pricing for profit today.

What to listen out for:

• 00:43 The Importance of Pricing for Profit
• 02:58 Common Pricing Pitfalls
• 09:22 Strategies for Profit-Based Pricing
• 15:06 Overlooked Aspects of Pricing
• 18:53 Tips for Effective Pricing
• 20:51 Conclusion and Final Thoughts

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

*********

Reach Out, Connect, or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Send us a text

Creating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return.

Now, consider your pricing approach. Do your clients feel like they’re gambling on whether they’ll get value? If you're not sure then you need to find out. And if they feel there's risk there, thex won't be inclined to buy. Furthermore, if they do buy and the value isn't there, they won’t stick around.

Your pricing strategy isn’t just about setting numbers; pricing, when done well, is a tool for building trust, fostering loyalty, and creating long-term client relationships. But how do you price in a way that not only reflects your value but also encourages clients to stay with you over time?

In this episode of Live with The Pricing Lady, you'll explore how to craft a pricing strategy that strengthens relationships while keeping your business profitable. You’ll discover how to price with confidence, communicate your value effectively, and set expectations that lead to lasting partnerships.

I’ll share key insights on balancing profitability with customer satisfaction, avoiding common pricing mistakes, and adapting your strategy as your business grows. Whether you're a service provider, consultant, or entrepreneur, this episode will give you the tools to develop a pricing approach that keeps clients coming back.

Tune in to learn how to price for both profit and partnership!

What to listen out for:

• 00:43 Building a Pricing Strategy for Long-Term Client Relationships
• 03:06 Mindset Shifts for Effective Pricing
• 09:04 Key Elements of a Relationship-Based Pricing Strategy
• 18:01 Common Pricing Mistakes to Avoid
• 26:27 Conclusion and Next Steps

Episode Links:

 The Fair Price Formula: https://maven.com/the-pricing-lady/fairpriceformula 

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

*********

Reach Out, Connect, or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Send us a text

Are you a shy pricer or do you feel confident about your prices?

If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things.

In this episode of Live with The Pricing Lady, we discuss the Shy Pricer mindset—why so many entrepreneurs struggle with pricing and how it can hold your business back. I’m joined by Jeannie Dougherty, a money coach and expert, who shares her insights on overcoming the fear of rejection, ditching comparisons, and stepping into your true value.

We dive into what a shy pricer is, how to shift from hesitation to confidence, how to better understand the value you bring, and why value-based pricing is the key to sustainable success. We also talk about the shy buyer and where it comes from and what it means to your business. If you've ever found yourself discounting, feeling shy about what you charge or unsure about how to price your offer you just might be the shy pricer and this episode is for you! Step into the light and join us.

Tune in as we explore the challenges and the practical strategies to help you move past pricing doubts and confidently charge for the value you deliver.

What to listen out for:

• 05:17 The Shy Pricer Explained
• 05:51 The Money Brain Concept
• 08:55 Characteristics of a Shy Pricer
• 15:18 Understanding the Shy Buyer
• 15:55 Overcoming Shy Pricing

Episode Links:

Reach out and talk to Jeannie.

Website: https://www.linkedin.com/in/moneyexpertforcareerchange/

Instagram: https://www.instagram.com/iamjeanniedougherty/

Money Type Quiz: https://jeanniedougherty.com/take-money-type-quiz/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

*********

Reach Out, Connect, or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

Send us a text

Position your discovery calls for success!

In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the purpose of these initial calls. 

 We take a look at the common mistake of trying to prove oneself during these calls and the importance of focusing on diagnosing client needs instead - that's the key to position discovery calls for success. I break down how to structure your calls with specific questions, transitioning from a casual approach to a more strategic one. I also delve into the debate of whether or not to charge for these calls and provide guidance on making this decision based on the value you offer. Throughout the episode, you get practical tips and actionable insights that'll help you enhance your discovery calls, understand your clients better, and ultimately turn these conversations into fruitful business engagements. 

 If you're looking to maximize the efficiency and effectiveness of your client interactions, this episode is a treasure trove of advice and best practices. Be sure to check out this pricing podcast, it's a treasure trove of help for you and your business. 

 Enjoy! 

What to listen out for:

• 00:30 Personal Experience and Realizations 
• 01:39 Shifting Your Mindset 
• 04:19 Structure the Call Right 
• 10:25 Position Discovery Calls 
• 13:57 Final Thoughts and Summary 

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

*********

Reach Out, Connect, or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)