Video marketing has come a long way from its television commercial days! Today's video marketing options allow us to shoot quality content on the fly, increasing our access to this ever-growing, flexible tool.

Developing a marketing campaign is a process requiring careful planning and an adherence to details and deadlines.

One of the trickiest tasks in marketing has be tracking Return on Investment (ROI) and determining program success beyond sales.

Social media is one of the most talked about marketing communications tools today, but finding success isn't as easy as 1-2-3 post. In this episode, host Bonnie Taylor explores social media's role within the modern marketing program.

If the saying, 'you have to spend money to make money,' is true, then setting your marketing budget is one of the most important tasks in business.

Marketing communications, the hardworking connector and messaging system in all successful marketing programs, is the clear path for developing a relationship between your business and its buying audience.

Choosing the right tools for any marketing program is a balancing act between how many and which buyers you'd like to reach and how much money you can realistically spend.