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I Think I Need Marketing
By Bonnie TaylorBusiness
I Think I Need Marketing episodes
- 54 min
- Video Marketing: Beyond Lights, Camera, Action!Video marketing has come a long way from its television commercial days! Today's video marketing options allow us to shoot quality content on the fly, increasing our access to this ever-growing, flexible tool.53 min
- How to develop a professional marketing campaignDeveloping a marketing campaign is a process requiring careful planning and an adherence to details and deadlines.53 min
- Driven by Data: Using Analytics to Improve Marketing's ROIOne of the trickiest tasks in marketing has be tracking Return on Investment (ROI) and determining program success beyond sales.54 min
- 54 min
- 55 min
- Socially connected: understanding social media marketingSocial media is one of the most talked about marketing communications tools today, but finding success isn't as easy as 1-2-3 post. In this episode, host Bonnie Taylor explores social media's role within the modern marketing program.57 min
- How much spend is enough? Setting your marketing budgeIf the saying, 'you have to spend money to make money,' is true, then setting your marketing budget is one of the most important tasks in business.55 min
- Spread the word: effectively communicating your marketing messageMarketing communications, the hardworking connector and messaging system in all successful marketing programs, is the clear path for developing a relationship between your business and its buying audience.45 min
- Choosing the right marketing tools for your programChoosing the right tools for any marketing program is a balancing act between how many and which buyers you'd like to reach and how much money you can realistically spend.48 min
About I Think I Need Marketing
From the publisher's feed
Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.brbr
Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.
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